What car activities are there on the Dragon Boat Festival?

Automobile 4S shop began to plan related activities with the theme of Dragon Boat Festival. For example, all customers who come to the store can taste the zongzi prepared by the company, take part in the test drive, distribute zongzi, or organize to participate in the zongzi making contest. Generally, the theme will not leave the traditional culture of Zongzi, and it will also be closely related to cars. Bian Xiao, 606job China Automotive Talent Network, summarizes the Dragon Boat Festival activities of 4s shops of major automobiles for you.

1, "Dragon Boat Festival Gu Mi fragrance" car appreciation meeting

It is best to hold such activities in advance, and the time can last for several days. Generally, 4s shops will prepare their own brand of zongzi, for example, put their own advertisements and contact information on the outer packaging. We will also take this opportunity to engage in promotional activities such as gifts.

For example, Beijing Boruixiang Cheng Rongwei 4S store will hold a "Dragon Boat Festival Rice Fragrance" car viewing party from now until 16. Customers who arrive at the store will be given a gift box of zongzi no matter whether they look at the car, book the car, buy the car or test drive.

2. Dragon Boat Festival on the road

Traveling on the road during the Dragon Boat Festival is suitable for short trips, because the Dragon Boat Festival is a water festival, and it is not suitable for long-distance suburban tours when it rains. Make a neat motorcade trip in the city and suburbs.

Case: On June 5th, 20 10/0,65438, Rizhao Runjie Suzuki 4S store organized a road trip motorcade consisting of 6 swift and 6 antelope to go to Yishui Natural Underground Gallery in road trip! The 4S shop invites a tour guide, who will bear the scenic spot tickets and parking fees, arrange meals at noon, exchange discussions at the 4S shop in the afternoon, and distribute brown characters to celebrate the Dragon Boat Festival!

3, 4s shop Dragon Boat Festival lucky draw

All customers present can take part in the lucky draw. For such activities, it is necessary to inform in advance and do a good job of publicity. If you can join a group, you will get more discounts.

Case: 1. Any customer who comes to the store on May 28th will be given a zongzi. Test drive has the opportunity to get exquisite gifts, and customers who order vehicles can not only enjoy the special price of vehicles, but also participate in the second prize won by our company's lucky draw. 2. During the activity, customers can taste zongzi when they come to the store for maintenance! 3. Customers who arrive at the store can enjoy interesting questions and answers and get gifts. -Changan Suzuki Automobile Beijing Yuhuan Tengfei 4S Store-Looking forward to your visit!

4. jiaozi activities

The main purpose of holding such activities in automobile 4s stores is to publicize corporate culture, to close the distance with customers, to tap potential customers and to promote transactions through such activities. This kind of activity is more suitable for customers who have already formed a family. You can bring your children and other family members to participate in the activity.

In short: regarding the Dragon Boat Festival activity plan of 4s stores, arrangements should be made according to the specific conditions of customers in each store. If the store usually has more interaction with customers, it can organize interactive activities, such as making zongzi and going to road trip. If there is relatively little interaction with customers, it can organize a lucky draw.