Breastfeeding Day Publicity Programme

1. Activity Purpose: It aims to convey breastfeeding information to mother and baby families and help parents realize their desire for successful breastfeeding.

2. Activity time. Activity: Online activity: I speak for breastfeeding.

3. Use the new media platforms such as "Online Pregnant Mom School" of the Fifth Hospital of CUHK, the public platform of the Maternal and Child Health Promotion Association, and the official account of the WeChat of the Department of Obstetrics and Gynecology of the Fifth Hospital of CUHK to promote related activities: making posters of "speaking for breastfeeding"; Billboards for breast-feeding health education were placed in the outpatient hall and the entrance of the clinic, and the theme slogan "Help parents breastfeed successfully" was played on the electronic screen of the outpatient hall to carry out a week-long publicity campaign.

4, offline activities: breastfeeding salon. Breastfeeding day publicity activities: knowledge education: distribution of breastfeeding materials. Outpatient physical examination and breast-feeding consultation service. Lecture on breastfeeding knowledge. Interactive experience: neonatal bathing, touching exercises, breast-feeding posture guidance.

5. Visit the ward, baby shower room and delivery room.

6. Prize-winning question-and-answer class: prize-winning question-and-answer lecture on breastfeeding knowledge.

7. Newborn Touch Practice Competition.