What are the better member marketing methods of Taobao Tmall Store?

Short message marketing, such as some festivals, celebrations and other activities, can inform customers through short messages, and can also improve the repurchase rate. Now this kind of short message marketing has special software, which is authorized by Taobao, and the member information is synchronized, such as Ding Dong CRM, membership management system certified by Taobao service market, short messages and video messages.