What are the difficulties in starting an e-commerce business? For example: opening a store on Taobao, opening a store on Tmall, opening a store on JD.com, etc.?

One of the biggest difficulties in starting a domestic e-commerce business is the high competitiveness.

It must be said that domestic e-commerce is so popular that more and more people are entering this industry. As a novice, it is very difficult if there is no team and a large amount of funds to support the operation in the early stage. Competing with some e-commerce veterans.

In addition, tax authorities across the country have recently launched surprise inspections, all targeting online store owners across the country.

Many shop owner friends may have received a "self-examination and tax payment" text message from the tax bureau. Pictures will be attached below.

It probably means that in three years, you sold so many things online, why did the tax bureau only report so much? Only issued so few invoices? If you don’t want to be punished, hurry up and pay the tax before the xxx date.

In other words, no matter whether you are "brushing orders", "impulse", or "returning", as long as it is a transaction recorded by Alipay, all taxes and late fees will be paid.

At this time, many online stores are facing heavy losses, and many stores may face bankruptcy. There is a popular saying in the domestic e-commerce circles: "As an e-commerce company, if you swipe orders, you will die. If you don't swipe orders, you will die." "Sales will die faster." Basically, in addition to the various big Vs that bring their own traffic, other small and medium-sized sellers will more or less swipe orders.

In order to obtain more traffic exposure opportunities and increase the weight of the store, "brushing orders" has almost become a necessary weapon.

However, according to the regulations of this tax surprise inspection, many online shop owners and e-commerce companies are expected to go bankrupt!

As an old man who has been in the e-commerce industry for 10 years, I have opened Taobao, Tmall, JD.com, and pdd.

To be honest, it is not difficult at all to open a store now. The problems of opening a store now are:

1. Taobao stores can be opened casually. To open a Tmall store, you need a brand, but it also requires a brand. It depends on the category you need to open a store. The same applies to JD.com. If you can't open a store, you can still buy a newly opened store. Now the stores are basically at cabbage prices, so it's a good solution.

2. The problem of supply. Alibaba now has a lot of supply. Find a store that you think is OK and you can visit the factory. Now many factories can provide pictures. You just need to put them on the shelves, so this is also Not a problem.

3. Nowadays, all categories of Taobao, Tmall, and JD.com are close to saturation. You can basically find everything you can think of and unexpected as long as you dare to search. Nowadays, Taobao, It is already very difficult to get free traffic on Tmall and JD.com, so how do you become a little bit of green among all the purple and red is the most difficult point.

From the current point of view, it is recommended not to use these platforms to start a business. You can try Douyin and Kuaishou to start a business with goods. The current number of daily active users of Douyin is 400 million and Kuaishou is 300 million. Now these platforms It is a golden place to start a business.

The above are some personal suggestions. Please refer to them and wish you success in starting a business.

Hello everyone, I am Chen Xi. When it comes to e-commerce entrepreneurship, I will give you some answers after three years of e-commerce operations. Regarding the difficulties of e-commerce entrepreneurship, I will start from several aspects:

Chapter 1 First, the financial aspect: (The financial aspect includes advertising costs, design costs, delivery costs, logistics costs, etc.)

Second: Operational knowledge: You must first see whether you have e-commerce operation knowledge (This knowledge structure is very broad, such as: 1. Product selection (product selection is the most important, that is, what are you going to sell, and whether there are any supply advantages), and the other is data analysis, image optimization, and title optimization. , advertising placement skills, customer maintenance, after-sales maintenance, etc.),

If you do not have knowledge of e-commerce operations, it is not recommended to blindly open a store. It is recommended to ask friends who have contact with e-commerce around you. Or you can consider opening a store after a series of studies, but you can also choose a platform to practice first. Here is a suggestion to start with Taobao C store or Pinduoduo. Of course, you must plan it in advance:

What is the plan:

Secondly, Tmall and JD.com have relatively high thresholds and require some corporate or brand qualifications. Hope this helps.

Take "Taobao" as an example. "No traffic" is the first problem encountered when opening a Taobao store for the first time. If you don't understand the platform rules well, there will be a lot of products on the store, but the traffic will be very little.

The second is pictures and text. A good seller must create a good picture and text introduction. How to attract customers to buy with confidence depends on picture and text introduction. It is very easy for novices to overlook the main image, which directly affects the click-through rate of the image. Finally, let’s talk about a headache that all sellers have: malicious negative reviews. Violation of advertising laws, etc.

The biggest difficulty in starting a domestic e-commerce business is operation, because the competition is very competitive. Depending on the sales volume, you have to spend money on advertising and promotion to get traffic, and the unit price per customer has to be very competitive. Decrease, resulting in very low profits. Nowadays, many domestic e-commerce people have switched to cross-border e-commerce. Unlike domestic e-commerce, it focuses on products rather than stores. As long as your product quality is good enough, there will be no problem. There is no need for artists to decorate the store and no need for customer service. Instant online communication (e-mail communication). For example, Amazon's cross-border e-commerce has few sellers but many buyers, and the unit price is also high. It is relatively easy to place orders, and the profits are relatively considerable.

I am currently engaged in Amazon cross-border e-commerce. Due to the epidemic in 2020, traditional industries have been greatly impacted. Now Amazon cross-border is also a trend, and the country also strongly supports the development of foreign trade. There are no academic qualification restrictions in the early stage. The investment is relatively small and the operation is simple. It can be operated by one person and one computer. The main purpose is to simply modify the products of domestic e-commerce and upload them to foreign stores to earn the price difference. There is no need to stock up on goods and the time is relatively free. The profit is also very good. The profit of the store I currently run personally is around 10,000 yuan every month. You can also try to do it

It is better to open a store by yourself on Taobao. Practice first. Tmall costs money