Shenzhen has launched a number of measures to support real estate companies in accelerating the resumption of work and production.

Securities Times reporter Wu Jiaming

Affected by the epidemic, sales offices and construction sites in various places have been forced to close, the transaction volume of the property market has dropped, and small and medium-sized real estate companies are facing greater financial pressure. These The situation is also reflected in Shenzhen. On March 11, the Shenzhen Municipal Housing and Construction Bureau issued a notice on "Several Measures to Support Real Estate Enterprises to Accelerate the Resumption of Work and Production in Response to the COVID-19 Epidemic", which introduced a number of market stabilizing measures guided by emergency support.

The "Measures" *** proposed nine major measures, including allowing real estate development companies that have approved but not yet launched projects and approved projects for sale to be opened on-site and open to offline sales depending on the epidemic prevention and control situation. Floor. On-site opening activities and offline sales office viewing activities should be made by appointment and carried out in an orderly manner in batches at different times. The housing and construction departments in each district should strengthen on-site guidance, supervision and inspection of the sales activities of real estate development companies. In addition, the "Measures" also propose to promote the construction of an online housing trading system, upgrade and transform the Shenzhen real estate information platform, and actively promote the online processing of commercial housing contract signing, mortgage registration, property rights registration, tax collection and payment, and real estate auctions. Realize the entire process of housing transactions online, and adopt the "immediate registration and signing" method to shorten the online signing time and improve the efficiency of online signing for commercial housing.

Affected by the epidemic, offline sales offices and real estate agency stores in Shenzhen were closed for a long time, which also forced most real estate companies to start online sales. Many marketers and agents sell homes online. On the 11th, the reporter visited a number of new project marketing centers and real estate agency stores in Luohu and Futian Districts of Shenzhen and found that the once closed marketing centers and agency stores have basically opened. In the marketing center of a new project in Hongling North, Luohu, the reporter saw that there were almost no home buyers who came to consult. Staff told reporters that the marketing center has been opened, but because it is still during the epidemic prevention and control period, there are not many staff on site. An on-site sales manager also recommended other new properties to reporters. A new property in Guangming District will be launched on the 12th.

As for the second-hand housing market, a manager of a real estate agency store told reporters that the vast majority of second-hand housing communities are still in the closed stage, but in recent days some residential communities seem to have relaxed their management and resumed normal transactions. The march of order is near.

The latest data released by the Shenzhen Real Estate Agency Association shows that in February, 830 first-hand residential units and 1,667 second-hand residential units were sold in Shenzhen, down 70.1% and 77.8% respectively from the previous month. In December last year, 4,461 first-hand residential units were sold in Shenzhen, and 8,973 second-hand residential units were sold. Zheng Shulun, managing director of Shenzhen Zhongyuan, said that the current situation of epidemic prevention and control is improving. In order to alleviate economic pressure, the government actively encourages companies to resume work and production. Judging from the content of the "Measures", real estate companies are allowed to open sales offices and hold opening activities. In fact, since March, several projects in the Shenzhen real estate market have received pre-sales. Last week, a new project in Shekou also held online sales. The introduction of the "Measures" is expected to gradually increase the number of projects opening in the market, and the market atmosphere is expected to gradually pick up. However, although the epidemic has eased, all parties are still cautious, and it is expected that it will take time for the market to return to normal.

The "Measures" have brought a lot of support to real estate companies. Among them, it is proposed to alleviate the short-term financial pressure of enterprises. Commercial housing projects applying for pre-sale will no longer be required to submit proof of project capital balance. Enterprises with first-level real estate development qualifications can apply to the regulatory bank to unfreeze no more than 20% of the total pre-sale funds on the premise of ensuring project quality, project progress, construction project payment and other project-related expenses are paid in full on time; first-level real estate development For a project company affiliated to an enterprise, if the parent company promises to assume unlimited joint and several liability for its rights and obligations, it may apply to the supervisory bank to unfreeze no more than 20% of the total pre-sale funds. In addition, for real estate development projects that cannot be delivered as scheduled due to the epidemic, the delivery date originally determined in the commercial housing sales contract can be postponed according to the end of the local epidemic.

Yan Yuejin, Research Director of the Think Tank Center of E-House Research Institute, said that the measures issued by the Shenzhen Housing and Urban-Rural Development Bureau focus on the operations of real estate companies, mainly involving the supervision of real estate company funds, project progress, tax policies and Land acquisition policies, etc., help speed up the return of pre-sale funds to developers' accounts, and have a positive effect on easing the financial pressure on developers. At the same time, the policy clarifies the unification of gross profit margins for income tax calculations and the supply of residential land, which are both It will help real estate companies expand their profit margins and increase land acquisition opportunities.