What does brainstorming mean?

Question 1: Who can briefly explain what brainstorming means? In group decision-making, because of the psychological interaction of group members, it is easy to succumb to the opinions of authority or the majority, forming the so-called "group thinking". Group thinking weakens the critical spirit and creativity of the group and damages the quality of decision-making. In order to ensure the creativity and improve the quality of group decision-making, a series of methods to improve group decision-making have been developed in management, and brainstorming is one of the typical methods.

Brainstorming method can be divided into direct brainstorming method (usually referred to as brainstorming method) and questioning brainstorming method (also known as anti-brainstorming method). The former is a method to stimulate creativity and generate as many ideas as possible in expert group decision-making, while the latter is a method to question the ideas and schemes put forward by the former one by one and analyze their practical feasibility.

When brainstorming is used to organize group decision-making, relevant experts should be concentrated to hold a special meeting, and the moderator should clearly explain the problems and the rules of the meeting to all the participants, and try his best to create a harmonious and relaxed meeting atmosphere. Generally, opinions are not expressed, so as not to affect the free atmosphere of the meeting. Experts are "free" to propose as many schemes as possible.

Question 2: What is brainstorming? How to explain it? Simply put, it is a state in which at least two people's thoughts gather together to express their views and ideas around a theme or a problem to be solved. Its purpose can help us solve the problem, clarify the source of the problem, or list the state of a problem more thoroughly.

Modern simple applications include enterprise meetings, group meetings, seminars and various forms. It is an open embodiment of thinking, or a tense state of thinking. After brainstorming, maybe the problem will be easier to solve.

This is my simple understanding, I hope it will be useful to you.

Question 3: What do you mean by brainstorming? Traditional brainstorming.

When people think of new ideas, they will say them out loud in the room, which is a common view of brainstorming. Tell them to get rid of the shackles, and no point of view will be judged, so that they can freely express any point of view without feeling any discomfort at this time. People's views should be based on those of other participants. The purpose of this is to get as many views as possible for the following analysis. Among the many viewpoints put forward, there will be some very valuable ones. Because of this free thinking environment, brainstorming will help to promote the emergence of radical new ideas that break through the ordinary way of thinking.

Advanced brainstorming

Our model is an extension of traditional brainstorming, which makes the whole process more simple and effective. Advanced brainstorming generates more novel ideas in a more effective way on the basis of current brainstorming methods. The combination of specialized technology, better process, better awareness and new technology makes brainstorming a process with less setbacks. When more effective processes are used, most problems related to traditional brainstorming disappear. Read on to learn more details and learn how to brainstorm for yourself and your organization.

Question 4: What do you mean by brainstorming? Traditional brainstorming. When people come up with new ideas, they will speak out their ideas in the room. This is the general idea of brainstorming. Tell them to get rid of the shackles, and no point of view will be judged, so that they can freely express any point of view without feeling any discomfort at this time. People's views should be based on those of other participants. The purpose of this is to get as many views as possible for the following analysis. Among the many viewpoints put forward, there will be some very valuable ones. Because of this free thinking environment, brainstorming will help to promote the emergence of radical new ideas that break through the ordinary way of thinking. Advanced brainstorming Our model is an extension of the traditional brainstorming method, which makes the whole process more simple and effective. Advanced brainstorming generates more novel ideas in a more effective way on the basis of current brainstorming methods. The combination of specialized technology, better process, better awareness and new technology makes brainstorming a process with less setbacks. When more effective processes are used, most problems related to traditional brainstorming disappear. Read on to learn more details and learn how to brainstorm for yourself and your organization.

Question 5: What does brainstorming mean? Brainstorming is a method of centralized discussion, which aims to maximize people's imagination and creativity. In the process of brainstorming, everyone can imagine as much as possible around the topic, and finally extract the available elements to solve the problem.

Question 6: What are the advantages of brainstorming? The inventor of brainstorming is the founder of modern creationism, American scholar Alex? Osborne first put forward the brainstorming method in 1938. Brainstorming originally refers to the short-term thinking disorder in the mind of mental patients, and patients will have many ideas. Osborne borrowed this concept to describe a highly active thinking situation, breaking the conventional way of thinking and producing a lot of creative ideas.

The characteristic of brainstorming is to let participants open their minds and arouse creative storms in which ideas collide with each other. It can be divided into direct brainstorming and questioning brainstorming. The former is a method to stimulate creativity and produce as many ideas as possible on the basis of expert group decision-making; The latter is the idea put forward by the former, questioning the schemes one by one, and presenting its practical feasibility. This is a way to develop creative thinking collectively.

Basic procedure of brainstorming method

Brainstorming attempts to ensure the effectiveness of creative discussion through certain discussion procedures and rules. Therefore, discussion procedure is the key factor for the effective implementation of brainstorming method. From a procedural point of view, the key to organizational brainstorming lies in the following links:

1, determine the topic

A good brainstorming method starts with an accurate explanation of the problem. Therefore, it is necessary to set a goal before the meeting, so that participants can clearly understand what problems need to be solved through this meeting, and at the same time do not limit the scope of possible solutions. Generally speaking, more specific topics can make participants come up with ideas quickly, and the host is easier to master; It takes a long time for more abstract and macroscopic questions to trigger ideas, but ideas may also be more creative.

2. Preparation before the meeting

In order to make the brainstorming meeting more efficient and effective, we can do some preparatory work before the meeting. For example, collect some information in advance for your reference, so that participants can understand the background materials and external trends related to the topic. As far as the participants are concerned, they must know something about the problems to be solved before the meeting. The venue can be properly arranged, and the environment where seats are arranged in a circle is often more favorable than the classroom environment. In addition, before the brainstorming meeting officially begins, we can give you some creative tests to make you think, activate the atmosphere and promote thinking.

3. Identify candidates

The number of people is generally 8 ~ 12, but it can be slightly increased or decreased (5 ~ 15). Too few participants are not conducive to exchanging information and stimulating thinking; Too many people are difficult to master, and the opportunities for everyone to speak are relatively reduced, which will also affect the atmosphere of the venue. Only under special circumstances can the number of participants be exempted from the above restrictions.

4, a clear division of labor

Need to infer a moderator, 1 ~ 2 recorders (secretaries). The role of the moderator is to reiterate the themes and principles discussed at the beginning of the brainstorming meeting, and to inspire, guide and master the process during the meeting. For example, report the progress of the meeting, summarize the core contents of some speeches, put forward your own ideas, enliven the atmosphere of the meeting, or let everyone calm down and think for a while before organizing the next speech. The recorder should number all the participants' thoughts in time and record them briefly, preferably on the blackboard and other eye-catching places, so that participants can see them clearly. The recorder should also put forward his own ideas at any time, and don't watch.

5, the provisions of discipline

According to the principle of brainstorming, several disciplines can be stipulated and required to be observed by participants. If you want to concentrate on active investment, don't watch passively; Don't talk in private, so as not to affect others' thinking; Speak according to the goal, cut to the chase, without being polite or explaining too much; Participants should respect each other, treat each other as equals, and avoid praising each other.

6, grasp the time

The meeting time is controlled by the host and should not be decided before the meeting. Generally speaking, a few minutes is appropriate. Too short a time makes it difficult for participants to speak freely, and too long a time will easily lead to fatigue and affect the meeting effect. Experience shows that creative ideas generally come into being after 10 minutes to 15 minutes from the start of the meeting. Panes, an American creative scientist, pointed out that it is best to arrange the meeting time between 30 and 45 minutes. If it takes longer, the topic should be broken down into several small issues for special discussion.

Key points of success of brainstorming method

Besides procedural requirements, the key to the success of brainstorming is to explore ways and change mentality. In short, it is full, non-evaluative and unbiased communication. Specifically, it can be summarized as follows:

1, speak freely

Participants should not be bound by any rules and regulations, relax their mentality and let them run freely. Boldly imagine from different angles, levels and directions ... >>

Question 7: What does brainstorming mean? Brainstorming is a kind of collective discussion, which is included in EMBA,12. As an important decision-making process for managers, MBA is required reading.

Question 8: What is brainstorming? It was put forward by Austin, a way of thinking to stimulate collective wisdom and put forward innovative ideas.

Brainstorming refers to a group of people (or groups) innovating or improving around a specific interest or field, generating new ideas and proposing new methods.

Two heads are better than one.

In brainstorming, everyone is encouraged to speak freely about a specific problem and its solution, so as to generate as many opinions as possible, even though some ideas may not be fully adopted. The effect of brainstorming is that group participation can reach a higher level of creative synergy than the sum of individuals.

Zhuge Liang's brainstorming

Sometimes, we are more creative alone than in a group! In fact, you can brainstorm alone and get more ideas. Thinking by yourself is free and simple, and thinking independently can improve your way of thinking.

How should a person brainstorm?

Think creatively from different angles;

Ask some direct questions to help you think;

The benefits of brainstorming:

Improve creativity;

Better social circle and better employee relations;

A more comfortable working environment;

Create new markets, new products and services;

Better products and services, better management;

Reduce conflicts and arguments, improve productivity and credibility.

Application Case of Brainstorming: Making Walnuts Split Automatically

In order to improve the complete rate of walnut cracking, a pastry factory held a small brainstorming meeting on how to make walnuts crack without breaking. At the meeting, everyone put forward nearly 65,438+000 fantastic ideas, but none of them seemed to have practical value. One of them suggested: "Cultivate a new variety, and it will divide automatically when it matures". At that time, it was thought that this was a fable, but some people used this idea to continue thinking and came up with a simple and effective method: drilling a small hole in the shell, injecting compressed air, and crushing the walnut by the pressure inside.

To sum up, brainstorming is an extremely effective way to open innovative thinking. Brainstorming method through brainstorming, give full play to collective wisdom, quickly get a lot of new ideas and ideas. This is of great practical significance to creative activities.