E-commerce marketing scheme

E-commerce is an important business transaction mode in the world. E-commerce must serve business. Therefore, enterprises should carry out network marketing under this premise. Here I bring you an e-commerce marketing plan. I hope you like it!

E-commerce marketing plan 1 1. Determine the target market

The so-called target market is actually to determine the consumers targeted by products or services. In the potential market, who needs your product and who benefits from using your product, then these people are your target market. Only by identifying potential customers can we take the most effective promotion measures, communicate with them in marketing and convey the marketing information that is most suitable for them in the communication process.

As an e-commerce company that sells products on a commission basis, it can use the existing two Taobao shops to attract more young female users, so its target market is young, full-time and college-educated female consumers. E-commerce that sells products on a commission basis is ultimately consumer-oriented. Commission companies with good corporate image, high service quality and high popularity can attract more consumers.

Second, determine the goal of online promotion.

The so-called promotion goal refers to the purpose of enterprise promotion activities.

Our company is an e-commerce company that sells products on a commission basis. At present, the main sales areas are Guangzhou and Shanghai. Now there are two online stores on Taobao in Guangzhou, and there are also personnel and warehouses in Shanghai. It can be seen from here that the company is relatively small. After a year of hard work, the company has entered a stage of rapid development. Now we are prepared to invest 1 10,000 yuan to further develop the company scale. Therefore, the goal of promotion is to stimulate the demand of consumers and expand the market share of enterprises in famous cities in China, such as Beijing, Tianjin and Shenzhen.

Third, determine the online promotion information.

The so-called promotional information is essentially the text and image design used by enterprises to attract the target market when communicating with the target market. When communicating with the target market, you must show potential customers with sufficient reasons in the promotion information why they should respond to the promotion information you convey. What is the biggest benefit that the products provided by enterprises can bring to users? This is the most critical content in the promotion information.

(1) The promotional information formulated by the agency must be true and credible, and customers cannot be deceived by false information to achieve the purpose of sales. Comparatively speaking, the price is really affordable, because as a shrewd consumer, she often wants to buy affordable and good quality goods, especially female consumers who are sensitive to price concessions.

(2) The promotional information is attractive, the processing of promotional information and the design of pictures should be creative, and the fashionable, humorous and illustrated promotional information can attract consumers' attention.

Fourth, choose online promotion mode and online promotion combination.

As the sender of information, the agent must choose the most effective promotion means in order to accurately convey the promotion information. Due to the different product types and sales targets of enterprises, there will be many combinations of online promotion methods, product types and sales targets. Enterprises should, according to the market situation of their own products and the situation of consumers, foster strengths and avoid weaknesses, and rationally combine them to achieve the best promotion effect.

Online advertising promotion (banner advertising promotion):

(1) Online advertising form and online promotion function;

Flag advertising is characterized by small size and small surface information, so the motivation of flag advertising is often to attract netizens to the advertising content of advertisers and do everything possible to facilitate the completion of the transaction. Promotional information is relatively refined, often only including product pictures, prices and time, which is very suitable for banner advertising.

(2) Online advertising prescription and online promotion:

Because consumers' stay time on the web page is not limited, to some extent, online advertising has more advantages than traditional TV program advertisements with strict broadcast schedule in promoting products and services.

(3) Evaluation of online advertising and online promotion.

The effect of online advertising can be measured by click rate, click rate and other indicators. At the same time, because online advertisements are "selectively acceptable" to a great extent, consumers who click to watch online advertisements are generally consumers with needs or potential needs. Therefore, the statistics of online advertising attention can often reflect the effect of its promotion purpose more accurately.

Verb (abbreviation of verb) determines online promotion budget.

(1) The methods of online promotion and combination must be clearly stated.

(2) Need to determine the goal of online promotion.

(3) Be clear about the objects you want to influence.

Sixth, evaluate the performance of online promotion.

The purpose of evaluating and adjusting the overall promotion scheme is not only to adjust those ineffective promotion methods, but also to make the future overall promotion scheme serve the promotion objectives more effectively.

(1) performance evaluation

(1) Performance evaluation method:

A. Work inspection before, during and after promotion.

B. before and after comparison method. That is, the sales volume before, during and after the promotion is selected for comparison.

C. consumer survey method. For example, design an online questionnaire.

D. observation. Mainly by observing consumers' reaction to promotional activities.

② Find and analyze the reasons for the good or bad promotion performance.

(2) Evaluation of promotion effect

It mainly includes: whether the promotion has chosen the goods that consumers really need; Whether it has increased the actual benefits for consumers; Whether to help suppliers deal with the backlog of goods and other information.

(3) Evaluation of supplier cooperation.

Whether the supplier's cooperation with the promotion activities is appropriate and timely; Whether the supplier has made a promotion commitment, and earnestly fulfilled the obligations and cooperation of the supplier during the promotion period.

E-commerce marketing plan II

We must adhere to the strategy of expanding domestic demand, build a long-term mechanism to expand domestic demand, and promote the transformation of economic growth to relying on consumption, investment and export coordination. It is pointed out that it is necessary to speed up economic and social informatization and actively develop e-commerce. In order to respond to the national policy of promoting consumption and stimulating domestic demand, cooperate with the construction of famous towns suitable for business, give full play to the advantages of information towns, break through regional bottlenecks, and build a modern business model in the new period of social and economic development. _ _ City Federation of Trade Unions will carry out a series of e-commerce skills activities on the basis of the broad masses of workers and staff, and play an active role in popularizing e-commerce knowledge, promoting economic and social informatization, creating a good atmosphere for e-commerce entrepreneurship, management and consumption, and forming an e-commerce culture with the characteristics of _ _ City through the active participation and support of workers and staff.

I. Purpose of the event

Popularize the knowledge of e-commerce, popularize the application of e-commerce, enrich the life of employees, improve the level of information application, cultivate and explore talents for e-commerce application, help commercial enterprises innovate development models, promote the development of e-commerce in our town, encourage scientific and technological innovation, and serve the rise of a high level.

Second, the activity time

From mid-March to early May, 20__

Third, participants.

1.__ Enterprises or shops in the city

2. The broad masses of workers working in _ _ city.

3. At least 18 years old, interested in e-commerce, living in _ _

Four. Activity content

It is divided into three parts: e-commerce knowledge popularization, e-commerce application promotion and e-commerce competition. Specifically:

1. "Today's e-commerce development" seminar and expert interview

2. "Taobao shop practice" training and _ city independent e-commerce platform promotion

3. E-commerce Application Competition

4. "My favorite e-commerce website (online shop)" selection

5. Award ceremony

Verb (abbreviation of verb) activity arrangement

1.20 _ _—March 5 15: Registration of units and individuals.

Fill in the corresponding registration form.

2.20 March 18: e-commerce lectures, expert interviews and e-commerce competitions.

Invite e-commerce experts from colleges and universities to teach, and all contestants and people interested in e-commerce will participate.

March 25th, 2008 at 20: E-commerce practical training (Taobao opens a store), all contestants and people interested in e-commerce will participate in the promotion of independent e-commerce platform.

March 26th and 20th, 2008: e-commerce theory knowledge contest. The selection contest of E-commerce Application Competition attended by all individual players is conducted by answering theoretical papers, and the top 10 players are selected to advance to the next stage of online marketing competition. "My favorite e-commerce website (online shop)" primary election. The e-commerce websites (online stores) of the top 20 participating units were selected by the judging panel of the competition and entered the second round of unit competition.

March 28th and 20th, 2005: E-commerce Network Marketing Competition. Taobao, the promoted player, opened an online shop, and the goods sold in the online shop were provided by the sponsors designated by the competition organizing Committee at preferential prices.

April 2, 2006: E-commerce application promotion. Announce the e-commerce website (online shop) website of the participating units to the public and accept the voting from all walks of life. Announce the website of the online shop of the players to the society and mobilize the workers and the masses in the town to participate in the activities.

April 2-April 25 7.20__: Organize the selection of "my favorite e-commerce website (online shop)".

Publish the e-commerce website (online shop) website of the participating units or shops, and people from all walks of life can vote through SMS or website.

April 26th, 2008, 20: The jury of the e-commerce contest selected the entries of the contestants, and selected the top 6 contestants for the participating units and individual contestants respectively (1 first prize, 2 second prizes and 3 third prizes).

9.20 _ _ May 1: The e-commerce activity award ceremony was held.

Description of e-commerce competition with intransitive verbs

E-commerce competitions are divided into two categories: unit competitions and individual competitions. The specific form of unit participation is: the participating units provide their existing e-commerce websites (or online stores), and the public votes through SMS or websites. The public selection results are combined with the evaluation results of the competition evaluation expert group to evaluate the final competition results. The specific forms of individual participation are: first, individuals participate in the theoretical knowledge contest, and according to the' achievements' of the theoretical knowledge contest, some outstanding students are selected to enter the practical skills contest, and finally the rankings are evaluated according to the practical achievements.

1. unit e-commerce competition: select "my favorite e-commerce website (online shop)". Each participating unit shall register at the specified time and provide the website of its own e-commerce website (online shop). The judging panel of the contest will make a preliminary selection of the participating websites (online stores), and select the top 20 to enter the next stage. The organizing committee of the contest announced the websites (online stores) of the 20 participating units that entered the second stage of the contest to the public, and all sectors of society voted on their favorite websites (online stores) by SMS or website voting within the specified time. After the voting deadline, the competition evaluation expert group will score the websites (online stores) of the participating units. Finally, the voting results of SMS and website are combined with the scoring results of the expert review group as the final result of the contest and the ranking of the contest is evaluated.

2. Personal e-commerce competition: the e-commerce application competition is divided into two rounds, 1 round is the e-commerce theory knowledge competition, and the second round is the online marketing competition.

1) e-commerce theory knowledge contest

Based on the requirements of the theoretical competition "Assistant E-commerce Division-National Vocational Qualification Examination (Level 3)", the questions are single choice questions and multiple choice questions. The content includes: basic knowledge of e-commerce, website construction, online marketing, electronic transaction, logistics information management, online procurement, e-commerce security management and other theoretical knowledge, full score 100, and the competition time is 60 minutes. After the results of the e-commerce theoretical knowledge contest were announced, the ranking was from high to low, and the top 10 entered the second round of the contest.

2) Network marketing competition

Within the specified time, the contestants will complete a series of online marketing operations such as user registration, real-name authentication, shop opening, page design, product login, product promotion and product sales on Taobao. (During the competition, the goods sold in the online store will be provided by the sponsors designated by the organizing committee of the competition at preferential prices, and all the sales income of the contestants during the competition will be returned to the sponsors), and the online marketing will last for one month.

3) Performance evaluation method

After the online marketing competition, the competition evaluation expert group will score according to the following standards:

(1) Feasibility and practicability 30%

(2) Integrity and aesthetics account for 30%

(3) Innovation and progress 15%

(4) Workload and implementation difficulty 15%

(5) Sales performance and buyer evaluation 10%

Seven. Award settings

Personal e-commerce application contest and "my favorite e-commerce website (online shop)" selected the top 6, and awarded honorary certificates and bonuses to the winners, and medals and bonuses to the winners. These include:

Individual e-commerce competition: 1 first prize (bonus 1000 yuan)

2 second prizes (bonus 800 yuan)

Third prize 3 (bonus 500 yuan)

My favorite e-commerce website (online shop):

Gold Award 1 (bonus 2000 yuan)

2 Silver Awards (Bonus 1500 yuan)

3 bronze medals (bonus 1000 yuan)

Eight. Activity promotion

Through _ _ city TV station, timely release the notice of the competition, report the activities and award ceremony.

Nine, the referee.

Invite _ _ College, _ _ Electronic City, grassroots trade union cadres and e-commerce professional and technical personnel to form a competition evaluation expert group of *** 13 people to evaluate the competition according to the requirements of e-commerce competition rules.

E-commerce marketing plan 3

I. Background of the event

At present, mass consumption is changing from traditional shopping mode to online shopping, and "Taobao" and "WeChat" are playing an increasingly important role in shopping. The transaction scale of online shopping market in China reached 2.8 trillion, an increase of 48.7%, which still maintained a high growth level. Accelerating the development of e-commerce, combining with the actual situation of the Internet industry, building an e-commerce support system, vigorously introducing talents, introducing preferential policies such as finance and capital, popularizing the application of e-commerce, and making the e-commerce service industry bigger and stronger will effectively promote the future economic development.

Second, the activity objectives

(1) online product contact to further broaden product channels.

(2) Recruiting e-commerce talents, enhancing the communication between e-commerce talents and e-commerce enterprises, helping e-commerce enterprises to solve the talent bottleneck, and guiding more young people to learn "Taobao-style" entrepreneurship through employment in e-commerce enterprises and online merchants associations.

(3) E-commerce experience exchange, and build a platform for mutual learning and exchange.

E-commerce service connection, strengthen the connection between e-commerce and warehousing service, logistics and finance, and improve the industrial chain.

Third, the activity organization:

Wuweidu information technology co., ltd

Four. Activities require:

Event venue (company meeting room), viewing equipment, barbecue ingredients.

Verb (short for verb) activity:

(1) e-commerce enterprise exhibition, talent recruitment, mainly showing the elegance of e-commerce enterprises, telling the history of enterprise establishment and attracting e-commerce talents.

(2) Exchange business experience and share mental journey.

(3) Communication in network operation, logistics and finance.

Duration of intransitive verb I-word

May 20 _ _ 15, 5: 00 pm to 7: 00 pm

VII. Object of activities

Anyone who engages in e-commerce, WeChat business or wants to engage in it can sign up.

Eight. Activity content

5: 00 p.m.: sign in and call the roll.

5: 00 10: Introduce yourself and get to know each other.

5: 20: Speech by the General Manager

5: 30: General speech of the take-away section of WeChat business.

5: 50: E-commerce representative speaks.

6: 00 10: logistics representative speaks.

6: 30: Free speech time

6: 30: barbecue buffet, open-air movie.

E-commerce marketing plan 4

This step is the most critical step in the preliminary planning, because the website must serve the company, so it is most necessary to collect opinions and ideas from other departments. This step needs to be documented so that other departments can cooperate with each other and submit the column plan that the department needs to open online. This plan must be fully considered, because if the website is to operate normally, the setting of each column should be well planned. If it is not fully considered, it will lead to the sudden addition of new content and destroy the overall planning and style of the website. This is not to say that you are not allowed to add columns after the website is formed, but you need to combine the situation of the website in the process of adding, and it is best to consider it comprehensively when planning!

Specific column planning

After collecting the relevant information of other departments, sort it out, find out the key points after sorting it out, and determine which items are needed in the sub-columns of the website according to the key points and the key points of the company's business. It may be difficult to determine which items are needed in the end because there are many columns at the beginning. This is another discussion process, which requires everyone to express their opinions together, compare them repeatedly, classify the given content, form a tree list of website columns, and express the website structure clearly.

Then, in the same way, the sub-columns under the secondary column are discussed and classified, and what specific things need to be put on the home page of each secondary sub-column and what content should be put in each small column under the secondary column one by one, so that the column leader can clearly understand every detail and every column of this column. After the discussion, the person in charge of the column should write a column plan according to the results of the discussion, which needs to be written in detail. Moreover, the files saved on the website have a unified format. This planning book is only the first edition. If there are problems in the production process, the plan will be revised in time and the file will be kept. The plan needs two electronic and written versions.

The following are the specific contents that need to be mentioned in the planning book. Each column plan should adopt a unified format.

The first is the column overview, including column positioning, column purpose, service object, sub-column setting, empty home page and paging content! This part plays the role of an index, so that leaders seem to have a general grasp and understanding of the column.

Second, the details of the column. Column details describe the specific situation of each sub-column, including the name of each sub-column and the purpose of the six columns (write clearly the purpose of the sub-column).

Service target, (used to define the development direction of the column and what to do specifically to better achieve the goal)

Content introduction, (explain the specific content of this column in detail)

Information source, (explain what the content source of this column is, and ensure that there is no content if the column goes on)

Realization method, (tell me the specific method to realize this column)

Related problems, (the unsolved problems at present are thought of by the person in charge of the column in the process of column planning)

Key tips (key tips are the places that artists or programmers need to pay attention to, or need to combine, and they are also the good opinions of column planners on these aspects of this column)

Third, related columns, this is used to explain the combination and communication between this column and other columns. The reason why this item is needed is to strengthen the integrity of the website through the connection between various columns. Fourth, refer to websites, indicating which websites this column refers to, or which websites can be referred to. And be sure to explain the advantages of referring to other websites and the matters needing attention in the construction process. Just writing a website is not enough!

Fourthly, the last item is the appendix, which is used to record the historical revision process of this document and what has been revised.

Well, the content format of the plan book is so much, which may be a bit too complicated. But we should know that the planning book is written for ourselves, not for others, but as a basis for the future construction of our website. With this plan, we can easily solve the future work! Specific design and production (including page design, production and programming)

What needs to be done next is to let the page designer design the page with the planning book of each column. To reiterate, before designing, the person in charge of the column should explain clearly the places that need special treatment and the designers! When designing a page, designers must determine the specific location of each column and the overall style of the website according to the plan. In order to make the website feel whole, we should put some penetrating elements in the webpage, and finally at least three unconventional schemes should be put forward. Every scheme should consider the overall image of the company and combine with the spirit of the company. After the design scheme is taken out, it will be discussed and finalized by everyone.

The next step of design is realization, and the producer is responsible for realizing the web page and making it into a template. In this process, colleagues and column leaders should start to collect the specific content of each column and sort it out. After the template is completed, the person in charge of the column adds specific content to each column.

The design of the website should be carried out at the same time, and how to coordinate is a more important problem. While carrying out the above process, the programmer of the website should be in the stage of developing the program. If there is any problem in the process of implementation, the programmer should combine with the producer in time to avoid large-scale reverse work after the program development is completed.

Integration test

Next, the work on both sides is completed, that is, integration. Integrate the program with the page timeline. After integration, internal testing is needed, and the whole project is successfully completed after testing.

E-commerce marketing scheme 5

First, the background of opening an online store

With the rapid development of e-commerce, online shopping has gradually become a fashion, and Taobao provides us with a convenient and fast shopping environment. On October 3rd, 2006/kloc-0, 65438, the data released by Taobao showed that the daily parcel volume of Taobao and Taobao Mall had exceeded 8 million pieces, accounting for nearly 60% of the total parcel volume of the whole express delivery industry. In 20__ years, the total number of brands in Taobao Mall reached more than 70,000, more than doubling the previous year. In addition, the Taobao open platform, which was fully opened in 2009, has opened 300 API interfaces in more than two years, with a total of 273,000 independent software developers. By the end of 20 years1October 30th, Taobao had helped 2.463 million people achieve direct employment.

Thus, the spring of online shopping in China has arrived, and its development prospect is very broad. These online shopping platforms also provide personal online shop platforms, which are free of charge, making it more convenient for college students to open stores online. At the beginning of the Spring Festival in 20 _ _ _, I registered my own Taobao shop on Taobao and named it "Liulimei Wardrobe", giving myself more opportunities to learn and practice.

Second, the basic introduction of personal online shop

(1) business direction

The store category of Liulimei Wardrobe Store is clothing accessories/bags/shoes and hats, which mainly deals in Korean clothing and trendy casual shoes for men and women. During the operation of the online shop, exquisite ornaments were added. As for the source of goods, because I am currently at school and my economic resources are not sufficient, I chose the way of selling products on a commission basis. Men's wear and women's wear are imitation clothes, which are directly supplied by manufacturers in Zhejiang and Guangzhou. Compared with the market price, the price is relatively low, mainly by means of small profits but quick turnover. Jewelry from Yiwu, Zhejiang factory direct supply, low price, good quality, high cost performance.

(ii) Target groups

The main customers of the store are young people aged 17-30, mainly students and people who have just started social work. They like surfing the Internet and have time to surf the Internet, but most of their economies are not independent or completely independent. This group of people's pursuit of clothing standards is mainly in fashion and freshness, and they are the fastest group to change clothes. They have a certain understanding of brands, but most of them can't afford to buy brand-name clothes, which are the target customers of our online shop. Therefore, I seize the psychological factors that consumers like online shopping and are willing to buy goods with high cost performance, adopt certain strategies in product pricing and publicity, regularly formulate some special products and open online shop sales.

Third, the marketing purpose

In order to better meet the needs of consumers and provide them with quality services. At the same time, it also promotes online stores to improve their visibility; Improve the sales and traffic of online stores. Make every effort to build a good website and carry out marketing promotion.

Fourth, market analysis.

In online Taobao shops, the goods sold are divided into two categories: physical goods and virtual goods. I now take Taobao as an example to analyze some online commodity sales markets from several aspects.

(A) Analysis of the scale of competition

Physical goods, mainly clothing, ornaments, digital appliances and beauty products, should be said that everything people need in life can be sold online, except drugs and dangerous goods. In the Taobao survey, taking clothing as an example, women's clothing is the most sold by merchants, with great homogeneity, great price fluctuation and extremely fast product update, which requires the cooperation of logistics and the influence of geographical factors on freight prices, so characteristics are particularly important. The brand, quality and price of products are the biggest factors that consumers consider. To this end, I take small profits but quick turnover as marketing means to ensure quality and improve the cost performance of goods.

Virtual goods, mainly top-up goods, do not need delivery, and the price difference is small. Basically, dealers set prices, and prices fluctuate at this level. However, to sell virtual goods, you must join the Consumer Protection Association and Ghana's thousand yuan deposit to achieve the purpose of protecting consumers. Therefore, the investment in selling virtual goods is large, but the risk is small and the competition is relatively small.

(2) Market demand analysis

According to survey statistics, young people aged 18 to 35 account for a large proportion of consumers who shop and browse goods online. From the age analysis, the consumers are mainly students who have no income, and young professionals whose income does not want to be stable. To this end, the goods sold should be what they like and need. The goods I choose to sell are like this, including fashionable hanbok, fashionable accessories that are easy to match, and sweet and super dynamic clothing accessories; There are not only work clothes suitable for the workplace, but also fashionable T-shirts and denim clothes suitable for students around the age of 20. According to the analysis of consumption level, the price should be lower.

(3) operational risk analysis

At the beginning of the store operation, I mainly sold the goods on a commission basis, and the manufacturers delivered the goods, so there was no inventory backlog and the risk was relatively small. An unrecognized new online shop and brand is not well-known and lacks innovation ability. Need to run in, sales channels have yet to be established. In particular, online stores that have just started to operate have a low reputation, and customers are afraid to buy goods in such stores. So in terms of sales, you may have to struggle.

Verb (abbreviation of verb) specific marketing strategy

(A) pricing strategy

In today's society with the rapid development of e-commerce, the homogenization of goods is very serious and the competition among merchants is fierce. In pricing, I mainly adopt the strategy of small profits but quick turnover. For new products and fashionable products, I will take the way of discount promotion. The comparison between the original price and the current price will attract many consumers. For goods with few merchants but good styles, I will set a lower but not the lowest price in the comparison of commodity prices. In my online shop, there is a special area that regularly launches several special products with prices close to the purchase price, so as to improve the ranking, increase the search volume and promote sales.

(B) product strategy

What I do is imitation clothes, brand is my disadvantage, price and quality are my advantages. Compared with the brand goods with the same style and quality, the price is quite different. Among consumers, some people are willing to spend hundreds of dollars to buy a brand of goods, pursuing the psychological satisfaction brought by the brand and the quality brought by the quality; There are also some people who do not pursue brands, but pay attention to quality and style, and pay more attention to cost performance in price selection. This is our target sales group. Our goods, in the same price of goods, the quality is relatively good, in the same quality products, the price is lower, which has certain advantages. Of course, the price and quality of the products we have experienced are also graded. Some products with relatively low cost performance are priced around 20 yuan, with average quality, and some products with very good quality and relatively high price can be selected by consumers with different eyes.

(C) online shop promotion strategy

1. The online store regularly launches several special items with low prices, but the styles are better and the quality is better, which mainly focuses on the sales of goods, creating a good reputation of the store for paying attention to quality and low price.

2. During the festival, the whole store will promote sales and the price will be lowered. In the comparison between the original price and the current price, the price difference is used to attract consumers' attention. At the same time, we will launch several activities, such as free shipping, reducing freight or giving small gifts, to maximize the benefits to consumers, promote sales and open up markets.

3. Publicize your online shop and competitive products in the shop on QQ, Taobao Forum, Sina Weibo, Renren.com, Sina Weibo, well-known seller communities and other major websites, so as to increase the exposure and search volume of goods, thereby increasing the flow of shops and promoting sales.

4, store decoration, to create a consumer's favorite color and style characteristics, such as men's wear with black, gray, blue tones, the page should be simple and generous, try to reduce lace decoration; Korean costumes are mostly sweet and fashionable styles. My shop uses pink as the basic color, adding beige and purple to make the page more beautiful.

In addition, in the introduction of the baby, in addition to the wearing effect diagram of the goods, we also need to add some matching effects of different clothes, highlight the effects of different matching, and match more changes to attract consumers' attention. Also pay attention to the shooting of detailed pictures, so that consumers can understand the quality and fabric of goods and increase their persuasiveness; Increase the introduction of product size to make the performance of products more intuitive.

Product title, increase keywords, increase search volume, highlight product characteristics and optimize title.

5. Join the Consumer Protection Association and return the goods within 7 days to improve the ranking of stores and search volume.

6, improve word of mouth, word of mouth is one of the keys to store development. Therefore, we can use relatively small virtual goods in competitive sales to increase the credibility and improve the ranking of stores.

7. Control the shelf time of goods, choose the time when there are relatively many people surfing the Internet, such as 3-5 pm and 7-9 pm, and increase the search volume.

Conclusion:

In the process of online marketing in online stores, I am constantly improving and summarizing, making progress and developing. I hope you can witness the development of the store with me.