In April, the European mobile phone market changed greatly. Xiaomi rushed to the second place and Huawei fell out of the top five.

Although good sales volume does not necessarily represent perfect products, it can reflect the popularity of products and brands to some extent. Compared with other industries, the competition in the smart phone market is fierce, and the interaction between brands has become the norm. But in the end, it depends on performance and market share. Only by mastering absolute possession can we have more right to speak. In addition to the domestic market, the overall report of the European smartphone market has also been released.

Recently, a third-party organization released the business report of European smartphone market in April 20021year. The data shows that the market ranking changed greatly throughout April. Among them, Samsung is still the main brand in the local market, with a market share of 35%, up 80% year-on-year. The second place is Xiaomi, whose market share has reached 2 1%, an increase of 2 16% year-on-year, and its performance is very good. However, it is not far from the third apple, and it is also about 20% market share.

Xiaomi has made great strides in overseas markets since last year, and achieved contrarian growth when other brands fell due to the epidemic. This year, we can still achieve such results, mainly because its products are strong enough to effectively make up for most of the market share vacated by Huawei. Xiaomi 1 1 series and Redmi K40 series products are the best choice at the same price in both domestic and overseas markets. Among them, the Red Rice Note Little King Kong series has been shortlisted for many times in the list of the most popular mobile phones in the world.

Unfortunately, Huawei mobile phones are not visible in form. Before being sanctioned, Huawei was expanding the smartphone market in Europe, but due to the restrictions of the supply chain and Google, Huawei began to decline in the local market last year. Without a new machine, GMS mobile service cannot be used. The original users also switched to other brands. Huawei, on the other hand, has become another series, with some regrets and sadness. However, most of them still fall into the hands of domestic brands, and this result is not bad.

In addition to Xiaomi, there are two domestic brands that perform very well, one is OPPO and the other is Jiajia. After development, OPPO's share in the European market reached 6%, with a year-on-year surge of 3 14%. One plus is even more fierce, coming directly to the fifth place from others, with a market share of 2%, with an amazing year-on-year growth of 749%. This is the reason for getting rich. Many people may not know that OPPO and Yijia will be so fierce in overseas markets. This is a good thing, they can challenge the top three in the future.

Now in the market, more and more domestic brands are going to the world, and they are already in the first echelon in innovation. The gap with Samsung and Apple is mainly at the high end. Finally, a high-end Huawei emerged, but it was suppressed by political means. Although Xiaomi is moving towards the high end, the gap is still very large. In the final analysis, it is still necessary to exert efforts on core technologies, create differentiated routes, and do more bottom-level work. Domestic mobile phones will spread all over the world sooner or later.

The overall pattern of the global smartphone market is changing, and no one can guarantee that it will always be the first. There are too many uncontrollable factors. The current status may be maintained for some time, but it will definitely change in the future. If you don't work hard, you may fall behind.