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Christmas illustration poster-making Christmas cards with ps ps making Christmas cards
1, determine the theme
According to the tonality of the project, find a Santa Claus from the material network as the main body of this design screen.
Step 2 describe the theme
First put Santa Claus in the picture, and enlarge it to enhance the visual proportion in the picture. Determine the appropriate location through adjustment, and then start processing information after determining the location.
3. Information arrangement
Next, sort out the information. To see the complete copy information, we must first analyze what is the main information and what is the secondary information, and first sort out and describe the main title.
According to the temperament of the project, the bold font of the main title is changed to the square pioneer font with the character soul of 100, and then the subtitle is added horizontally to solve the negative space, and the deformation and relief effects are added to enrich the visual effect of the main title. Finally, hand-drawn lines and color blocks are added to make the main title more colorful, and the main title is portrayed in this step.
The main title and Santa Claus elements are superimposed and combined to make the visual effect of the picture more focused. The text information of the screen is extracted and symbolized, the subtitle is carried by the color block, and the price information is extracted and enlarged.
Next, go back to the design picture, put the depicted main vision into the picture, add color blocks to create an inner space, and break the picture with Santa Claus. Adding snowflakes to the interior space increases the sense of atmosphere, and adding white blocks enhances the visual effect of Santa Claus, making the picture richer and more interesting.
Continue to solve the following space, add white blocks to carry information, arrange text information by functional partition, and the proportion of marketing information and telephone information is larger, and divide information by lines. Finally, the elements of the white block are replaced by panels related to the Christmas theme, which makes the picture effect more unified.
Continue to enrich the overall picture and fill the background color with the green of the Christmas tree. At this time, you can see that the space below is relatively empty. Add snow related to Christmas to break the map and solve the space below. This is the end of the Christmas poster.
4. Font marks
Choose the appropriate font according to the temperament of the project, and name the font used in this poster.
Finally, don't go to the previous edition, so that customers can see your design more intuitively and pass it more easily.
That's what Bian Xiao sent to you today about "How to design creative Christmas posters?" I hope it helps you. Want to know more about visual design and interactive design, and pay attention to the continuous update of Bian Xiao.
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Is the image of Santa Claus popular from the beginning? Christmas is coming (65438+February 25th), and all the high-rise buildings in Beijing are carefully arranged and prepared for this festive foreign festival.
Speaking of Christmas, people will naturally think of Santa Claus with white beard, chubby, wearing a red (red and white, but mainly red) cotton-padded jacket, and the image is embarrassing!
In western fairy tales, Santa Claus rides a sleigh pulled by nine reindeer from house to house through the chimney every night on February 24th, 12. After the children fell asleep, he quietly put the presents in the socks beside the children's beds or under the Christmas tree by the fireplace.
Nowadays, many people wear red Christmas hats every Christmas. Santa Claus in every shopping center or building is also red.
But is the image of Santa Claus popular from the beginning?
Actually, it is not.
So why did it turn red later? Today we will talk about the story of Christmas and Santa Claus.
Christmas, also known as Christmas, is translated as "mass of Christ" (mass is a kind of worship ceremony of the church), which is a traditional festival in the west. Because the annual Gregorian calendar 65438+February 25th is the day when Christians commemorate the birth of Jesus, it is called "Christmas".
At first, Christmas was just a Christian holiday. Later, with the popularity of Christmas cards and the appearance of Santa Claus, people paid special attention to it and developed it into a national festival in western countries. It is the biggest festival of the year in western countries, equivalent to the Spring Festival in China.
The birth of Santa Claus originated from European folklore.
Generally speaking, Santa Claus refers to Nicholas, the bishop of Asia Minor in the 4th century. He is famous for his affability and generosity in helping the poor in Wan Li.
But the image of Santa Claus that we see now was created by the famous Swedish illustrator Hatton Sambu in 193 1 based on his friend Luo prentiss. It was from 193 1 that the image of Santa Claus began to be unified and fixed as the image of "an old man with a red robe and a white beard, a kind smile and an embarrassed expression" that we can see everywhere today.
193 1 years ago, the colors of Santa Claus in western countries were different, usually yellow and green (now westerners use red, green and white as Christmas colors). And Santa Claus at that time was not fat; On the contrary, Santa Claus who lived 193 1 years ago often looked gaunt and bony.
Yes, it was not until 193 1 that the image of Santa Claus changed from yellow or green and skinny to red and fat. Hatton Sambu is not the "mastermind" behind all these changes. Although he personally created the classic image of Santa Claus, he was only entrusted by people. The real mastermind is actually the world-famous Coca-Cola Company.
At that time, the Coca-Cola Company signed a contract with Hatton Sambu to create an image of Santa Claus drinking coke, and insisted that the color of Santa Claus's clothes must be bright Coca-Cola red. So Hatton Sambu took his good friend Luo Prentiss as the prototype and created a classic image of Santa Claus, wearing a red robe and a white beard, with a kind smile, taking off his red hat in one hand and holding a bottle of Coca-Cola in the other. Later, Coca-Cola made the image of Santa Claus into a poster, and wrote a famous slogan at the bottom of the poster: "ThePauseThatRefreshes".
In the next 30 years, Hatton Sambu continued to create hundreds of advertising paintings for the Coca-Cola Company. The image of red Santa Claus he designed also occupied the whole world with the large-scale sales of Coca-Cola, so red Santa Claus became the standard image of Santa Claus.
Today, Santa Claus has become a symbol of global culture.
It is no exaggeration to say that the Coca-Cola Company itself unified the image of Santa Claus. Therefore, Coca-Cola Company also registered the image of Santa Claus as its own trademark.
Yes, the Coca-Cola Company has created the classic image of Santa Claus, and in turn, the Coca-Cola Company has always benefited from it. However, the influence of Santa Claus goes far beyond this.
In the late 20th century, with the great influence of Santa Claus, Santa Claus's hometown-rovaniemi in Lapland, northern Finland, appeared as a tourist attraction. At present, there are only 50 "genuine Santas" who have been strictly examined, trained and certified in this Santa Claus village, and the appearance fee is as high as 200,000 yuan.
In this way, the influence of Santa Claus can be seen.
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