Double 1 1 Do not send marketing messages without permission.

Double 1 1 Do not send marketing messages without permission.

Double 1 1 Do not send marketing messages without permission. In most cases, platforms, shopping, social contact and other common ways. Resale by merchants. Double 1 1 Do not send marketing messages without permission.

Double 1 1 Do not send marketing messages without permission. The specific situation is that double 1 is near double 1 1. For many pickpockets, the good news is that the Ministry of Industry and Information Technology held an executive meeting on June 25th 10 to regulate the SMS marketing behavior of e-commerce platforms. As a mainstream e-commerce,

What are the highlights of the conference theme?

So what is the theme of the meeting? The Ministry of Industry and Information Technology focused on the problem of marketing short messages strongly reflected by the people, and also collected a lot of complaint information, pointing out that the proportion of complaints about marketing short messages on e-commerce platforms was as high as 90%, especially some platform merchants used loopholes in rules to directly send marketing short messages, which obviously infringed on consumers' rights and interests.

The main purpose of the meeting held by the Ministry of Industry and Information Technology is to curb spam and create a clear communication environment. Each platform is required to assume its own responsibility for ecological governance, strictly abide by the E-commerce Law, the Civil Code, the Regulations on the Management of Communication Short Message Service and other relevant regulations, and require the whole platform to conduct self-examination and self-correction. The short message behavior of financial products shall not send marketing short messages without authorization, and adhere to legal compliance.

In recent years, the marketing of spam messages has become more and more outrageous. Personally, the privacy of user data should not be the marketing entrance of merchants. In most cases, we usually use the contact information on the platform, shopping, social networking, etc. It is the secondary marketing of the merchants.

This practice of the Ministry of Industry and Information Technology undoubtedly protects the legitimate rights and interests of users. If users agree to know, they can do some commercial promotion. If the user does not know, it is illegal to conduct marketing again.

Double 1 1 Do not send marketing messages without permission. Details 2 According to the website of the Ministry of Industry and Information Technology on the 27th, with the approach of the "Double Eleven" promotion, the Information and Communication Administration of the Ministry of Industry and Information Technology focused on the problem of disturbing people by marketing short messages, and recently held an administrative guidance meeting to standardize the short message marketing lines of e-commerce platforms.

Because. Some major e-commerce platform companies, as well as representatives of related basic telecommunications companies and short message service companies attended the meeting.

The meeting pointed out that in recent years, during the "Double Eleven" promotion period, complaints about marketing spam messages showed a concentrated outbreak trend, and complaints about e-commerce platforms accounted for as high as 90%, which led to a large number of complaints about consumer finance spam messages. In particular, the "default" registered users of the platform agree to send promotional information directly, and the platform merchants use the loopholes in the platform rules to send marketing messages, which obviously infringes on the rights and interests of consumers.

The meeting emphasized that curbing spam and creating a clear communication environment are the concrete measures for the Ministry of Industry and Information Technology to continuously promote "I do practical things for the masses". All major e-commerce platforms should face up to the existing problems, assume the main responsibility of platform ecological governance, strictly abide by the E-commerce Law, the Civil Code, the Regulations on the Management of Communication Short Message Service and other relevant regulations, earnestly fulfill their commitments to operate telecom services according to law, strengthen self-discipline and self-management, and effectively protect consumers' right to peace.

The meeting demanded that, first, the e-commerce platform should immediately conduct a comprehensive self-examination and self-correction on the SMS marketing behavior of retail, financial and other related products, and should not send marketing messages without the consent or request of consumers, improve the existing SMS marketing plan, and report the progress of the phased work to the industry authorities in time. Second, the relevant basic telecommunications enterprises and SMS service enterprises should immediately improve the management system and technical means, strengthen the access management of SMS ports, standardize the use of SMS signatures, prohibit access to illegally sublet resources, and not expand the scope of signature use, and promote normalization governance through "looking back". Iii. 1232 1 the center for reporting and accepting bad network and junk information should strengthen the work of accepting junk information complaints, transferring clues, monitoring and analyzing, play the role of "weather vane" and report the problems in time.

At the meeting, relevant enterprises solemnly promised that they would strictly implement the relevant requirements of spam management, comprehensively investigate and rectify, adhere to legal and compliance management, optimize user services, and timely summarize and report to ensure the effectiveness of marketing spam management.