Three Mode Plans for Online Store Activities

The mode of online store activity planning scheme Three double eleven activities are just around the corner. In addition to planning the overall activities in full swing, businesses also need to pay attention to the connection between the tasks of the front and back departments. I have compiled the activity planning scheme of the online shop here for your reference. I hope you get something from reading!

Online Shop Activity Planning Scheme 1 I. Activity Background

? Double eleven? It means the annual165438+1October 1 1 day, which is also called Singles' Day because of its special date. And large-scale e-commerce websites will generally use this day to carry out some large-scale discount promotions to increase the sales quota. Around165438+1October/1year, the biggest commercial activity on the Internet in China took place: on Taobao, many merchants launched a 50% discount promotion, and 201million people snapped it up collectively, and 150 many well-known brands. The single-day turnover is 936 million!

Second, the activity time

165438+ 10 months or so 1 1

Third, the venue.

_ _ _ Center Taobao Branch

Fourth, the theme of the event

? Double eleven? Easy to grab 50% off, no discount for health.

Verb (abbreviation of verb) activity content

A. Product promotion

1, minus 20 for a single stroke of more than 400, or extra special physical examination (three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein cholesterol (HDL-C) and low-density lipoprotein cholesterol (LDL-C)).

2, single over 600 Li minus 30 or send a special physical examination.

3, a single full 800 Li minus 40 or send a special physical examination.

4, a single full 1000 minus 50 or send a special physical examination.

5. Add a piece of calcium-supplementing and bone-strengthening powder for middle-aged and elderly people to the whole set meal, starting from 25 yuan and starting from 50 yuan. B. liu_ue86.com has a good reputation.

5 stars+favorable feedback after filming, according to the package amount, for example, within 300, 300-399 10 yuan, 400-499 15 yuan, above 500-599, 20 yuan, above 600-699, 30 yuan, above 800-799.

Popularization of intransitive verbs

I. Internal promotion

On the homepage of the online shop, the movable package is marked prominently, and the whole package is added with the South Coast eel calcium calcium middle-aged and old-aged calcium-supplementing and bone-strengthening powder from 25 yuan to 50 yuan. This page contains a detailed introduction of this activity and a package link. Be sure to indicate the original price and discount price in the package price, and this page should be placed on the front page.

B. External promotion

Gather all the promotion personnel of the network operation department, assign tasks and promote them on the surrounding websites. The promotion time is pre-Double Eleven promotion and post-Double Eleven promotion.

Online shop activity planning scheme 21. Selection and reasons of website management projects

1, website management project: fashionable women's clothing and couples' clothing (first draft)

2. Reason for being selected for the project: 2 1 century is a century full of fashion. Everyone is eager to show their unique charm and grasp the latest fashion trends by choosing various fashionable women's clothes and couples' clothes. Through your own understanding of fashion and personality, choosing clothes suitable for different personality groups is helpful to improve your taste.

Second, the background analysis

The website was initially established, mainly engaged in fashionable women's wear and lovers' wear, but it was not visited (because it was being renovated). The competitors are Taobao sellers who sell fashionable women's clothes and fashionable women's clothes. According to the magazine's analysis of fashion, provide clothes that meet the needs of young people and couples.

Third, the promotion objectives

We will rely on our own unique characteristics to occupy the market, and create clothes suitable for the public's trend view according to the public's feelings about fashion. Improve the visibility of your store and increase the number of visitors by various means. Enhance your popularity in Taobao shop, lay a foundation for yourself in the future, and run your own shop better.

Fourth, target customer analysis.

The main customer groups are young men and women. 2 1 century young people like individuality and clothes that suit their own characteristics. According to this feature, we provide them with clothes that meet the characteristics of young men and women. Students are the most representative, white-collar workers and workers are the representatives. According to the characteristics of customers, provide corresponding clothing. Students provide more casual and fashionable clothes, white-collar workers and workers provide more mature and fashionable clothes, and provide different kinds of clothes according to customer characteristics.

Verb (abbreviation of verb) promotion strategy

The most important part of promoting your own online shop is to formulate a promotion strategy that suits you according to the characteristics of the online shop. Luo Ziyi Textile is a fashionable, romantic, warm and sweet Taobao shop. It uses available resources such as forum online publishing, QQ group publishing online store information, blog promotion and so on to promote Taobao stores.

Popularization and implementation of intransitive verbs

(1) offline promotion scheme

Option 1: Question and answer promotion:

Baidu, Tianya, sogou, Youdao and other major Q&A websites search for questions related to their store products, such as? Buy? 、? Cheap? 、? Price? One is to answer patiently, offer help, and finally leave the Q number for others to add. After adding q, you should answer and help him seriously, and put links to some extent. If a customer can't go to Taobao, he should patiently teach the customer the details of registration, payment and so on, without bothering to teach the customer to buy step by step, then this customer will definitely be a lifelong customer of the online store.

Option 2: Promotion of shopping guide platform

1. On the shopping guide platform? Ali pushes? To promote your products online, you can do paid promotion directly on Alibaba, such as one yuan promotion service, one yuan a day, and put your store in the hot selling position of Taobao.

2. Use email marketing software. After searching the corresponding person's mailbox with the searcher, send them the information of the products in their store with the group sending machine.

Option 3: Forum publicity:

1. Write your own product information post in your beautiful words.

2. The maintenance of posts should be supported by your own posts for others to see, and at the same time, you should come back to follow the posts and interact with the people who follow them.

Scheme 4: Blog promotion:

In Taobao blog, Sina blog, Ali blog or professional counterpart website, use the name of your store or product as your pen name, and then make an article with eye-catching title and rich content, which is easy to be noticed by search engines, so as to achieve the purpose of promotion.

Option 5: Indirect website promotion:

Go to the second-hand trading market, financial market and flea market of local city network websites all over the country to publish the commodity information of their online stores. If the distance is not far, it can be delivered directly to your door, which is more convenient for business negotiation.

Scheme 6: Small Gift Promotion:

When delivering goods to the buyer, send your own business card and leaflets or send some small gifts, and print the name of your shop and the address of the online shop on the small gifts to deepen the buyer's impression of this online shop.

Scheme 7: Taobao community promotion:

Promote yourself in Taobao community. Taobao community integrates many buyers and sellers, and everyone is their own potential customer. Join some popular gangs in the community to post and reply. Use the income of 10 silver coins brought by publishing essence posts, or use more silver coins obtained by participating in some activities in the community to snap up advertising recommendation positions in various sections of the community, thus promoting the store.

Programme 8: Promotion of free activities:

Sign up for free activities on Taobao (activities suitable for your store). Such as: mobile phone Taobao 1 yuan spike activity, Taobao 1 station supplier product registration, patting music at noon, grabbing a shot for one yuan in five hours, etc.

Scheme 9: make full use of Taobao's existing promotion tools for promotion;

(1) Send when the order is full. By setting full delivery, the sales performance of the store can be improved, the purchase conversion rate of the store can be improved, the number of sales pens can be increased, and the exposure of goods can be increased.

(2) Order the package. By selling several kinds of goods together as a package, buyers can buy more goods at one time, improve the conversion rate of store purchase, increase the number of sales and increase the exposure of goods.

Option 10: Super Buyer Show Promotion:

Make good use of the super buyer show. Communicating with buyers and showing their treasures through buyers will help improve the reputation of the store.

Scheme 1 1: promoting through train:

Choose the baby with clear picture, prominent title, simple and clear, transaction record and price advantage to promote, and use some relatively cheap and mobile combination words when choosing keywords. Sign up for through-train related activities (such as: Taobao home page selling items; Fashion channel-popular items; Women's channel-hot products, etc. ) Set an activity bid that suits you. If selected, it will have the opportunity to appear in the popular products on Taobao homepage and at the bottom of major channels. At this time, there will be a lot of traffic in the store, which will facilitate the transaction.

Scheme 12: Promotion in taobao guest:

Choose some advertising spaces suitable for the promotion of your store on Ali Mom's website (features: targeted delivery, targeting at a fixed target group, and paying a fixed fee no matter how many times you click during the delivery period); You can also create click ads (with more accurate functions and wider coverage, and the cost will only be generated after the visitors click).

Option 13: mail promotion:

Promote with qq group mail. Add a Q group and send a group email. It is quite convenient to send emails by qq group. Just click Send, and all members of the group can receive the letter.

(2) Online promotion plan

Search engine promotion

1, directory search engine registration

2. Robot search engine

Link exchange promotion

Community marketing promotion

Mail marketing promotion

Network advertising promotion

Seven, design experience

In the process of opening an online shop, although I encountered many difficulties, I learned a lot and felt that it was not easy to open an online shop successfully!

Let's talk about the process of opening a Taobao shop first. Apply for a Taobao account first, and then authenticate after the application is successful. After two successful certifications, do another test, and sort out the store information after the test is successful. This is a few steps to pave the way for online stores. Next, according to the characteristics of your online store items, decorate your online store. After the renovation, put the items you sell in your own shop for display. After all the steps are completed, publish your own online shop for buyers to visit.

Next, name your store. When uploading baby, you must pay attention to the handling of baby pictures, which requires a relatively high technical level. At the same time, it is also important to enter the baby's keywords and baby description, which is directly related to the buyer's impression of your store. Next, you should spend some time in the corner of your shop to increase interest and impress customers. These small details can reflect a person's thoughts and let customers better understand the characteristics of the store.

The above is a brief introduction to Taobao's shop opening process, and then talk about what I have learned from this process. I have never opened an online shop before. Opening an online shop this time is a challenge to myself. At the beginning, I determined the project to be operated, collected a lot of information on the Internet, and renovated the Taobao shop. In the process of decoration, I deeply realized the deficiency of light theory, and only through practice can I find my own deficiency. In this process, I also improved my application ability and deepened my understanding of what I had learned before. By understanding the experience of Taobao's predecessors, I upgraded my online shop to a very high level, which is also an improvement in all aspects of myself. In addition to the decoration process, I also consulted a lot of information from the Internet and put it into practice.

Looking back on the process of opening a Taobao shop, I stumbled all the way, with ups and downs, loss and joy. I'm still exploring, experiencing and accumulating experience. We must be patient in the face of some problems, and we must find ways to solve them. Besides, this is not the purpose. To use a slogan, we are just on the road to success!

In fact, there is the most important point. As a seller, we must put the buyer's interests first, and at the same time ensure the quality of products and deal in good faith, especially for new sellers. Only in this way can we set a benchmark for ourselves, establish a stable foundation of integrity, and move forward step by step on this basis! As long as you have patience, confidence and determination, success is not far away!

Online shop activity planning scheme 3 First, Tmall decoration

1. Store logo (clear and eye-catching)

2. Headline big picture advertisement ① Theme? Double eleven?

2 copywriting? The boss is not at home, so we sell it secretly?

3 scene selection? Spring Festival travel rush craze background or Tuschi background line up to set off madness.

The effect of snapping up?

4 products? Flower rhyme?

3 small picture advertising drainage

Pillow packaging series multi-associated SKU

High elastic compression pillow original price 79 cost 14 special price 9.9

Cotton comfortable pillow original price 208 cost 19.5 special price 29.9

Feather plush (tarpaulin) original price 276 cost 23 special price 39.9 lavender pillow original price 162 cost 27 special price 59.9.

Feather satin original price 338 cost 29 special price 69.9.

Add any pattern pigment to print four sets =228.

4. Set up complete and simplified delivery activities

A single order over 300 will be reduced by 20.

If a single order exceeds 500, it will be reduced by 50.

If the single order exceeds 1000, it will be reduced by 100 before delivery.

If the single order is over 2000, it will be reduced by 100, and then the washed cushion will be delivered.

5 episodes of collection, sharing, attention and courtesy.

Collect all the products at any price in the store, give us screenshots and return to 5 yuan immediately.

After consuming products at any price in the store and sharing screenshots through Sina, Tencent and Renren, I immediately returned to 5 yuan. After consuming products at any price in the store, log on to Sina, Tencent and Renren, and join us for fun. Pay attention to the screenshot and return to 5 yuan immediately.

(5 yuan cash will be credited to your Alipay account within 7 days after customer service confirmation).

Second, Tmall activities

1. The whole price is 2~4 fold.

2. Some commodities are snapped up in a limited time (seconds kill)

3. New reservations (deposit refund for the first 200 reservations)

3. Tmall promotion

1.QQ friends will send them store links and activity information one by one.

2. Weibo's concern: Add the official Weibo and forward the activity information.

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