How can the newly opened Taobao shop increase sales?

The subject's question is a bit big.

How to increase the sales of Taobao stores, three key points:

Click? → ? Transformation? → ? Old customers maintain

How does Taobao store traffic come from?

(I often see some "dry goods stickers", such as a three-fold increase in traffic. Xiaobai feels that he has met a great god and hopes that the great god will teach him a magic trick. . . However, most white people don't understand that the premise of this move is that the "boss of the Great God" made 99 moves first, but often the effect of these 99 moves is not obvious, so no one pays attention. . . It is necessary to understand some core ideas, especially for Taobao novices. )

To understand how to do Taobao shop, first of all, don't think Taobao is a "shopping mall" but a "supermarket".

what's the difference between these two understanding logics? The shopping mall is to rent a shop to open a shop. And the supermarket is that we supply the supermarket and the supermarket helps us sell it. The two logics are very different.

under the logic of supermarkets, if you want to operate well, you should think more about what supermarkets need than what products you want to sell. If we sell excavators in the supermarket in the community, will it sell well? There is no shelf for this product in the supermarket. No matter how good the product is, it is useless.

The same is true for Taobao. First of all, we should study what kind of goods in Taobao are not good enough. Then provide better goods, so that you have a chance to win. Instead of what I have, I must sell something. It is entirely possible that Taobao doesn't even have this "shelf for placing this product", or it is placed, and no one comes in front of this shelf.

secondly, basically, the product traffic in the supermarket does not need to be obtained by itself, but is basically the supermarket's own traffic. What we sellers need to do is not to attract traffic. Instead, when customers come to this road, they should pick up our products and look at them, not others.

by the same token, to do Taobao is not to attract people outside Taobao to buy in the store. But to find ways to attract people in Taobao, and it is the small number of people who search for your product keywords in Taobao.

thirdly, to be a good supermarket merchant, it is generally to cooperate with the supermarket with an excellent product. Because the location of the supermarket is inch by inch. Even if you have several products on the shelves, if the sales performance of other products is not good after one month, the supermarket will take these products off the shelves. Leave the position to the best seller.

therefore, to do Taobao well, we must first have a single item thinking and provide customers with the best single item. Instead of cooperating with Taobao for dozens of products at once. Although Taobao doesn't have a shelf fee, it may ignore the most important product when it comes to so many products at once. After being put on the shelves, the better it sells, Taobao will give you a better position.

fourthly, supermarkets will reserve the best seats for the best sellers. Let them have enough people flow. We can never see a third-rate product occupying an important position in the supermarket.

it's the same in Taobao, where the best products get the largest exposure!

making our products the brightest one in all directions is the way to maximize traffic.

The flow of supermarkets is not attracted by various businesses, but distributed in coordination with supermarkets and supermarkets.

so, how do you get the traffic from Taobao shop? The core is to understand how Taobao distributes traffic.

5 distribution methods:

1. First of all, the most important thing here is search traffic. The consumer searches for the product word he wants in the search box, and then a bunch of products appear, and he will only click on the top product. This is just like the supermarket shelf group, such as "daily chemical products" and "food". The flow of most products is obtained by putting the shelves right.

2. Taobao promotion activity traffic. This is like the promotion area that supermarkets often have. Choose the product that is most suitable for promotion at this time and detonate the sales of this product. This is on Taobao, just like: activities such as daily specials, rushing to buy, and getting together.

3. Advertising. Taobao has various advertising products, which allow us to get more traffic than others. This good shelf position, similar to a supermarket, generally requires a high shelf fee. Who can afford it, let who occupy a good position.

these three traffic channels, Taobao, Logic and Supermarket are just like one another. The following two are unique to Taobao.

4. recommended traffic of big data. Because we shop in Taobao, we all buy with real accounts, so Taobao will have the data of our long-term purchases. Taobao will give each user some matching and unique product recommendations.

5, recommended by experts. After 215, e-commerce reds rose. More and more personality celebrities have attracted more and more consumers' attention. The recommendation of these talents has become another traffic acquisition position for merchants.

after understanding these principles, what we need to do is to focus on these distribution rules, so that our products can become the products that best meet these rules, and the optimization should be optimized.

for example, click rate.

mobile phone Taobao traffic is now the mainstay of the whole Taobao, and everyone wants to get mobile phone Taobao traffic, which is set by Taobao itself. As a seller, if you don't know these rules, you won't know how to optimize your goods and stores, and naturally there is no way to get more traffic on mobile phone Taobao.

if we search for the same keyword, Taobao gave three products of ABC 1 times. (That is, when a customer searches for a certain word, for example, dress summer, and it is searched out, we get a display, which is the number of displays.) When the consumer clicks A 3 times, B 1 times and C 5 times, the search click rate of A is 3%, B 1% and C .5%.

what kind of products will be clicked more by consumers?

the experience we buy from buyers is obviously those products that meet our needs, and the click-through rate is higher.

how to meet the needs of buyers?

the search click rate is mainly related to three factors. Product competitiveness, picture optimization and operational technical means.

product competitiveness

an example of slippers,

slippers are a must-have product in summer. One is about 1 yuan, the other is about 2 yuan, and the third is about 3 yuan.

We saw the first cheapest one, with the largest number of buyers, while the third one had zero sales. If all three products have zero sales volume, and no one pays or very few people pay, the buyers are concerned about the products themselves and the prices shown in the pictures of the three products, and the first product is really good and cheap. People who search for the word slippers are mostly women, and the first product obviously caters to women's aesthetics and is very cute.

picture optimization

these three products look quite similar, the first one is the most expensive, but it sells the most, and the third one is the cheapest, but no one buys it, although the style of this lock is the same.

Taobao is allowed to write the selling point on the picture for this product with the same style. Otherwise, if the buyer sees that the products in this industry are similar, he may not be able to make his choice. What style to buy is not like women's wear, but more depends on the clothes themselves. For the buyer who searches for a three-piece door lock, the third one has no description of any selling point, and the second one is cast in 38 processes, which proves that it is a Chinese time-honored brand with good quality. But the first one is more attractive to many consumers who pay attention to quality, German Heavy Industry, importing 34, and this picture has made the selling points and characteristics clear, so buyers may place an order after a look.

operational technology optimization

This part requires a little higher operational capability of the seller.

—————

Take a sip of water, and work on,,,

For another example, the conversion rate

Whether it is PC Taobao or mobile Taobao, the conversion rate is one of the most important factors that affect Taobao's ranking. Why does the conversion rate have such a great influence on Taobao's ranking? What specific factors affect the conversion rate of Taobao?

let's use four examples of ABCD to illustrate. If we say that ABCD has got 1 visitors in these four examples, and our technical term is UV, then we have got so many transactions accordingly, which can be recognized in Taobao backstage.

if ABC's customer unit price is 5 yuan, and D is 2 yuan, let's take a look at the situation of ABC with the same price. If A has 1 transactions, B has 4 transactions and C has 2 transactions, obviously, A has created the highest transaction amount of 5, yuan for Taobao.

So through such a flow and conversion test, we can also judge that the commercial value that A can produce is higher. What is his conversion rate? The number of transactions divided by the number of visitors is called the conversion rate, or the transaction rate, which is 1%, while the conversion rate of B is 4%, and that of C is 2%, so at the same price, we can see that A has the highest conversion rate, and A has created a higher turnover for Taobao.

if you are Taobao, will allocating the next traffic increase the weight of a or c? Obviously, who can create more sales for Taobao. Then who will have a chance to get a higher traffic, so we can judge through the comparison of ABC that A will get a higher traffic next.

Let's compare another variable. The conversion rate of D and D is only 4%, which is the same as that of B, but his customer unit price is 2 yuan, so his transaction amount is 8, yuan, which is more than A. In such a case, D can create the turnover of Taobao better than A, so the weight of D may be higher than A.

Of course, here is a very simple model to let everyone know how Taobao distributes traffic on the factor of conversion rate. The fact will be more complicated than this, but there is nothing wrong with logic and principle.

that is, a key data, UV value, what is UV value? If Taobao gives you a UV, how much turnover can it create? It can be found that 1, visitors create 5, on A side, then the UV value is 5 yuan, while D creates 8 yuan. There is only one piece of C and only two pieces of B, so who will be given more in the later traffic distribution? It is probably D.

Let's take a look. If we want to improve the UV value or the conversion rate, where should we start? There are mainly these eight aspects.

products, sales volume, main picture, title, page, evaluation, customer service and pricing.

in other words, if these aspects are optimized to the extreme, the corresponding UV value will be even higher. I have written a lot of answers to most of the optimization contents. Here is a relatively little one mentioned before, evaluation.

The person on the right is me. This is a dress I bought on Taobao. I personally like this dress. After buying this dress, I was very satisfied with the product, and then I went to see the whole page to introduce and evaluate it, because I didn't look at it carefully under the impulse. But in fact, when I saw the comments on this page, I found a detail, and the top 5 comments were not so good. For example, the exchange of goods made me bear the round-trip freight, and the fabric was a little uncomfortable.

If I see this evaluation before buying it, there is a great possibility that I won't buy it. Fortunately, I liked the style of clothes at that time, so I bought them before I could read them. But I believe that many people will not buy this dress because of this evaluation. We have made a survey, and more than 5% people's evaluation has a great influence on whether to buy this product.

But if we look at these five evaluations, the correlation with the clothes themselves is very small. Such as freight, such as customer service, such as product description. In fact, there is no problem with this product itself, and the seller must avoid it.

the third point, which I wrote less before,

old customer maintenance.

Many sellers feel that Taobao is not so easy to do now, especially small and medium sellers who have just entered Taobao, and feel that they have no traffic and no sales. I don't know how to break through. In view of this problem, I would like to introduce to the subject why we should combine WeChat to do Taobao.

Now, as big sellers of Taobao, through paid promotion and activity promotion, their activities are relatively strong, and small and medium sellers have no capital and can't afford to play. For example, in this screenshot, we can see that

when we search for the keyword snacks, their sales volume reaches hundreds of thousands, and small sellers may be 6, 2 or even lower, which is impossible to compare. If we let small sellers do activity marketing and lose money marketing, they have no funds to do it. This is a great drawback.

the second one is that Taobao is strict about brushing, and it is easy to get caught after we put on new products.

finally, many small and medium-sized sellers have the problem of the loss of old customers and the low repurchase rate. Some customers are attracted through the through train or the promotion outside the station, but Taobao itself has no customer to maintain this function, which leads to the loss of old customers and the low repurchase rate of the store, which affects the weight of the whole store.

In view of these situations, it is necessary to add Taobao customers to WeChat maintenance. Specifically, there are three advantages.

The first one is the re-marketing of old customers, adding Taobao's old customers to WeChat, and influencing them through friends circle, one-on-one chat and copywriting.

the second one will create new product sales by adding old customers to wechat. for example, if I want to put a new product on the shelves, I will post a wechat message on wechat to let the old customers buy back, which will increase the repurchase rate of old customers and increase the sales of new products.

Another function is to pull new products through the fission of old customers, which can be done directly on wechat or bring new customers.

how to add Taobao customers to wechat?

first of all, there are two kinds of customers on Taobao, old customers who have already made a deal and customers who have not made a deal or may come to the store to buy in the future. The methods of adding these two kinds of customers are different.

Old customers: Method 1-Export forms in batches from the Seller Center and add them on WeChat.

method 2-the easiest and most common way: store coupon guidance plus wechat

and for customers who haven't made a deal,

related product package cards are very effective.

I hope the answer is helpful to the subject. Also, doing Taobao and taking fewer detours is also part of success.

Finally, those who do Taobao can share some tutorials with you for free. I also hope that you can make money at the store as soon as possible.

I don't accept apprentices, I don't sell tutorials, I just share them, and I can trust my tutorials privately if I want them. In addition, I also use the safety supplement resources myself and can share them.