What is the second type of e-commerce?

The second-class e-commerce is a form of single product promotion based on cash on delivery, which is the broad definition of the second-class e-commerce. Since there are two types of e-commerce, there must be one type of e-commerce. Next, let's talk about the similarities and differences between these two types of e-commerce.

let's take a look at their definitions first. The broad definition of a type of e-commerce refers to online payment-based store promotion forms, such as Tmall, Taobao and Suning. Its operation process is to open a commodity store on each major shopping platform, through which goods are put on shelves, customers place orders, pay online, sign for evaluation and so on. The main promotion platforms of the second-class e-commerce include Baidu Information Flow, Aauto Quicker, Toutiao Department, Guangdiantong, Sina Fuyi, Phoenix Fengyu, etc. Its operation process is that merchants choose goods, get orders through advertising platforms, merchants deliver goods, and buyers sign for payment (or refuse to sign for return).

it can be said that the second type of e-commerce is a supplement to the first type of e-commerce. When it comes to e-commerce, we think more about shopping platforms such as Pinduoduo and Taobao, which can be said to be shelf-type e-commerce (based on professional shopping e-commerce platforms). Nowadays, various e-commerce models are developing rapidly. They are all promoted through online platforms, and then the goods are sold. The second type of e-commerce is much lower-key than the first type.

the difference between the first-class e-commerce and the second-class e-commerce lies in the mode of payment, users and settlement. From the perspective of payment methods: most of the first-class e-commerce companies pay online, and most of the second-class e-commerce companies prefer cash on delivery; From the applicable crowd, the second-class e-commerce customers are not covered by the first-class e-commerce, and most of them think that online payment has great risks; From the point of view of settlement method: the first type of e-commerce is settled with a third-party payment company, that is, online payment, while the second type of e-commerce is settled with a courier logistics company.