How to write the copy pushed by WeChat?

WeChat copywriting is generally short and lean. Now the audience of WeChat Weibo hates product placement, and a good soft article is the key to the popularity of your copy. How to get a good WeChat copy?

First, choose a topic of interest to readers.

Make sure that the soft text you want to write is soulful, not fragmentary words and advertising links. The topic should be original.

Second, the uniqueness of the title is very important. After determining the title of the soft article, think of an interesting title for it. But the title party's approach is self-destruction.

Third, ensure that WeChat copywriting has no dyslexia.

There must be a browsing and typesetting method that conforms to the habits of netizens. It is best to combine pictures and texts when typesetting, grasp the reading rhythm, and naturally connect or insert key names and links when readers are interested in reading, which can not only let readers finish reading, but also achieve your original purpose.