Personal summary of marketing specialist's work

Five personal summary articles about the work of marketing experts.

Self-summary is a comprehensive and systematic general inspection, general evaluation, general analysis, general research, analysis of achievements, shortcomings, experience and so on. The following is my personal summary of the work of the marketing specialist, welcome to read!

Personal summary of the work of marketing specialist 1 20__ years have passed. In the post of marketing, I always adhere to the attitude of "doing my duty for 60 seconds in one minute", strive to do a good job as a marketer, be strict with myself, and correct my working position and attitude. To sum up my work in the past year, I can only say that I am busy and full. In the past year, under the guidance and care of the leaders, with the help and cordial cooperation of my colleagues, my work has made some progress. In order to sum up experience, learn lessons and make better progress, I will summarize my work this year as follows:

First, correct attitude and love your job.

Attitude is everything. If you can't treat your work with the right attitude, you can't do your duty in your work. In the past year, I have done my work in a down-to-earth manner with a positive, serious and responsible attitude.

Second, cultivate team consciousness and correct cooperative attitude.

At work, everyone has his own strengths and advantages. Cultivate their team consciousness and cooperative attitude, cooperate with each other and learn from each other. The work can be carried out more smoothly. Personal strength alone is not enough. Our environment requires everyone to think wholeheartedly and work wholeheartedly, regardless of personal gains and losses, so that the work can be successfully completed.

Third, do a good job in marketing and enthusiastic service.

In order to complete the marketing objectives and tasks this year, I actively do a good job in the marketing of various businesses of the company. Visit customers through various channels, deeply understand the "pain points and itching points" of customers, and provide comprehensive business services such as express delivery, cultural media and insurance in combination with our business segment. Lay a solid business foundation for completing the annual marketing task.

Fourth, there are shortcomings.

There are achievements and shortcomings in the work. Mainly to strengthen the study of business knowledge and overcome their own shortcomings, we should conscientiously sum up experience, overcome shortcomings and do a good job in the future.

(1) Strengthen communication. In my future work, I can be frank, tolerant and trusting, but I lack communication. Effective communication can eliminate misunderstanding, enhance understanding of harmonious relationship, ensure work quality and improve work efficiency.

(2) Strengthen self-study and improve their own quality. Accumulate work experience, improve work methods, learn from comrades around you, pay attention to the advantages of others, learn their methods to deal with problems, find out their shortcomings and improve themselves.

Finally, thank you for your support and help. I know I still have many shortcomings and deficiencies, such as immature working methods and incomplete business knowledge. In the future work, I will accumulate experience and lessons, strive to overcome my own shortcomings, hone myself in my work, and do all the work dutifully!

Personal summary of the work of marketing specialist 2 time still follows the same law, and another month has passed. To sum up the marketing work in August, the national adjustment of liquor consumption tax caused a sensation in the industry, followed by the crackdown on drunk driving and local alcohol prohibition, joy and sadness, confusion and emotion, excitement and helplessness along the way. ...

I. Personal growth and shortcomings

Marketing needs the support of company leaders and the mutual help of colleagues. This month, I have made great progress in organization and coordination, business development and management:

1, the ability to deal with unexpected problems and grasp the psychological state of others has been enhanced;

2. Self-adjustment ability of mentality is enhanced;

3. The management experience of the team and the operation ability of the overall regional market need to be improved;

4. The overall market awareness needs to be improved;

5. The ability to learn, predict and control the market has been enhanced.

Second, the marketing performance review and analysis

This month's performance is still very small:

1, which laid the operating foundation of the company's key regional markets in southwest Shandong centered on Jining;

2. Successfully develop four new customers;

3. The total cash payment is 165438+ 10,000, exceeding the tasks specified by the company.

My analysis of my achievements is as follows:

1. Our company has been operating in Shandong for three years, so I have learned the experience and lessons from previous years. This year, I personally focused on finding key markets and operating Jining market with Jinxiang as the core. After two months of market operation, we have also explored some experiences, laying the foundation for next year's operation.

2. New customers are open to the outside world, and four new customers have been implemented. As the saying goes, "choice is more important than hard work", and the dealer's "strength, network, distribution ability, cooperation and investment consciousness" directly determines the quality of market operation;

Although I have completed the cash distribution task stipulated by the company, I am still far from the goal of 2 million set by myself.

The main reasons are:

A, the company's service lags behind, especially the delivery date, which seriously affects the marketing confidence of the market and dealers;

B, the speed of new customers is too slow and the quality of customers is poor;

C, key market positioning is not clear, not firm.

Third, shortcomings in the work.

Among the new customers I visited, there were more than 10 with strong intentions, but because I didn't follow up later, I didn't have enough confidence, but I rarely implemented them in the end, wasting excellent resources!

For Tengzhou market, the foundation is still very good, but the investment awareness and company management of dealers are too poor. There are several market mistakes:

1. Did not find other potential high-quality customers to supplement at the right time;

There is no way to guide dealers to operate the market by themselves according to our ideas.

For Pingyi market, although the local protection is serious, through the coordination of relations, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer.

Finally, I summarize my marketing work in August. As a liquor marketer, I would like to give some suggestions to the company:

1, focusing on brand image;

2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;

3. Strengthen the hardware investment of products. The first impression of a product should give people a feeling of "value for money, value for money".

Essay on the working mode of marketing specialist 3 people sum up that everything is established in advance, and it will be abandoned without planning. _ _ year is coming. In order to meet the needs of company and personal development, I made a detailed plan for my marketing objectives and tasks in the new year.

Performance planning

_ _ _ year 1 month, just after Christmas abroad, the turnover of holiday products may drop slightly, but there is still room for development of other industrial products, and it is estimated that the last wave of shipment peak will be caught by the end of the year. This month, we should actively look for sources of goods and strive for the performance of 8000- 10000 yuan. Early February is the Spring Festival in China, and a large number of domestic manufacturers have a holiday, and the shipments have declined. The business has gradually entered the off-season, and the performance has been above 5,000 as far as possible. March-July should be relatively free. We should seize the time to accumulate potential customers by telephone, email, internet and strange visits, and add at least 4 new customers every month (that is, 1 new customer per week), and the monthly performance should increase at least 1 10,000 yuan.

August is a transitional period, and the logistics industry will once again enter the peak season. At this time, we should pay a return visit to the customers accumulated in the past few months one by one, increase communication and contact with customers, and do our best to turn potential customers into clinch a deal customers. 9. June 5438+00, commonly known as "Golden September and Silver 10", is the peak period for foreign trade companies to deliver goods and the golden stage of our business. In the past two months, on the one hand, we should concentrate on maintaining old customers and providing good services; On the other hand, we should make use of the resources accumulated in the previous months to achieve a breakthrough in performance, with an average monthly profit of more than 12000. 11-65438+February, Christmas is coming abroad, and the domestic procurement volume is bound to increase greatly, which is another good opportunity for our business development. As old employees, our performance should be stable at around 15000.

Considering the influence of seasonal factors such as holidays and off-season, I break down the index of _ _ year into every month, as shown in the following table: (omitted)

With the increasing saturation of the express delivery market and the increasing competition, the profit rate of general goods in the express delivery industry shows a downward trend. In order to meet the market demand and the company's development direction, we should not be limited to developing the express delivery market in _ _ _ _, and air and sea transportation will surely become the focus of a new round of market competition. Judging from the current air and sea transportation business of our company, the profit is relatively objective and there is still a lot of room for development.

So far, I haven't taken over the air transport business, and my knowledge of shipping is relatively lacking. I plan to gradually shift my focus to air and sea transportation in the new year, and actively use all available resources to improve my business knowledge and level. Specific to the actual operation, you can participate in the systematic training organized by the company, ask leaders and colleagues, and at the same time, you can further improve your knowledge reserve through related books.

(2) Self-realization planning

In addition to the requirements and expectations for work, I feel that my own quality still has a lot of room for improvement. Being cheerful in doing business and communicating with the outside world is also an obstacle that I can't break through at present. After 20 years, I will be more open-minded and truly integrate into the collective life. After work, it is very helpful and necessary for me to go outside to broaden my horizons and enrich my social experience. More importantly, we should learn to handle everything independently and not rely too much on others for everything. In this respect, all leaders and colleagues are examples for me to learn from.

Of course, in the new year, I still have a lot to improve and improve. I will constantly sum up and reflect on myself, strive to adapt to the development requirements of the company and achieve greater breakthroughs.

Personal summary of the work of the marketing specialist model essay 4 I. Personal performance completion this month.

In June, it was actually completed 5438+ 10: 3 accounts were opened, and 2 were actually valid, with a market value of 390,000. The appraised assets were increased by 490,000 yuan, and the handling fee was increased by 500 yuan.

Second, the shortcomings and suggestions in this month's work:

1: Compared with Wei Lan, my overall professional quality in bank outlet marketing is not very high, and I need to strengthen training and practice urgently. Seriously study and train in the company, listen to the guidance and education of the leaders, and also learn from other good colleagues, learn some good methods they have made, summarize and classify them, and make good use of them.

2. The overall work and products of Hubei Branch are not connected enough, and many businesses cannot be fully developed, which is closely related to the marketing of stocks, funds, wealth management, Li Jintian, Jinniu Eye, Golden Sunshine Jin Zhihui and financial integration. There are still many businesses that have not been followed up. For example, several products of Golden Sunshine are different, as well as Hong Kong stocks, B shares, third board, agreement repurchase, futures, stock index futures, and listing of the New Third Board.

3. Self-management is chaotic, long-term follow-up to customers is not enough, and the continuity of telephone messages is poor. When it is really impossible, they can take some appropriate measures to carry out customer development work, and finally ensure the accuracy of customer information telephone number, home address and funds, and improve efficiency.

Three. Learning and training

1. Attend the meeting and training in Jiangbei District of Marketing Center.

2. Participation in regional meetings.

Iv. Work plan and objectives for next month

This month's performance is not very satisfactory. I didn't achieve the goal I set at that time. I have to reflect on whether my method is correct. When the work is not going well, I have to ask myself where I can change it. I will go to Wei Lan to study next month. He can open so many accounts in a month because of his company and bank. I also want to make good use of my own resources and make my own achievements. Performance speaks for itself. Wei Lan's success is reflected in his performance, which shows that if an account manager does well, his performance will be good, which means his method must be right. He found such a method and shared it with us. We just need to copy it. There is nothing to think about and nothing to doubt.

Verb (the abbreviation of verb) is the main task of next month.

1, strengthen the study of new business knowledge and professional knowledge.

2. Continue to do a good job in regional personal marketing competition.

I am glad that I have the opportunity to join _ _, so that I can have a good platform to show myself in such a big family full of energy, self-confidence and strong perceptual culture; Give play to one's own advantages and make up for one's own shortcomings; Constantly accumulate their own business experience and life experience, for _ _! At this time, my heart is full of infinite gratitude and expectation!

I have been in _ _ _ _ _ _ _ _ _ company for _ years.

1. Knowledge accumulation of system products: As I just joined the building materials marketing industry, I have a basic process to know and understand the company's products, from pipes and fittings, to plumbing pendants, to the development trend of floor heating, to the expansion of _ _ _ products, all of which are constantly explaining a problem: the company's benign development and growth!

Second, the development and construction of business channels: the marketing areas I am responsible for are: Qian 'an, Guye and Kaiping. From the initial visit to the second purchase channel store, * * * has accumulated _ _ effective customers, including _ _ A stores and the rest B customers. One of the Class A stores is a big customer, with a total purchase of more than _ _ _ yuan in half a year, mainly focusing on temperature control valves, and plans to make a series of water heating at the end of the year or early next year. _ _ Customer's customer situation is relatively stable, and products will be added in product marketing next year.

Third, brand building is particularly important: in the series of products of _ _ _, the product positioning of "we only do high quality" fully shows the company's foresight and customers have also given high praise. Every floor drain, every hose, every angle valve and every meter of pipeline embodies the company's self-monitoring and supervision from production to marketing to after-sales service. Of course, the brand cannot be achieved overnight. Relying on execution, relying on word of mouth, relying on the efforts and dedication of our team!

Fourth, the customer is always God! On the premise of ensuring the company's interests, treat every question raised by every customer as gold and precious! Whether it is product improvement or marketing, customers will help us provide valuable advice. So when I encounter problems, I will try my best to think about solutions from the customer's point of view. Of course, customers will appreciate it, and at the same time, it will increase the customer relationship with customers. It is natural to purchase goods.

Verb (abbreviation of verb) marketing data statistics: as of _ _ _ _ _ _ _ _ _

To sum up, it is a summary of my own work in understanding the company, understanding the market and developing customers over the past year. Indeed, I have many shortcomings in my work. Under the positive influence of the company's corporate culture, I improved myself with the help of my colleagues, and better integrated into the _ _ family, becoming a qualified family member.