What is OTA channel marketing?

OTA is a technical term of tourism e-commerce, which refers to online travel agencies represented by Qunar.com, Ctrip.com and Tongcheng.com, mainly providing consultation and ordering services for users.

In OTA mode, tourists can consult and book star-rated hotels online.

OTA mode has changed the traditional hotel marketing mode, and hotels actively use online marketing mode to carry out online ordering under OTA mode.

However, due to the great changes in the marketing of star-rated hotels under OTA mode, some hotel enterprises lack sufficient network marketing experience, and there are some problems in the marketing under OTA mode, such as backward thinking and single channel, which requires hotel enterprises to find jobs as soon as possible.

Extended data:

With the massive transfer of users from PC to smart handheld devices and the change of booking habits of travel users, the online travel market in the era of mobile Internet has greatly improved users' consumption experience, and the mobile Internet has occupied an important position in the OTA mode.

First, mobile location services.

LBS(Location Based Service) is called mobile positioning service, which obtains the location information of mobile terminals through a set of positioning technology, and realizes various location-related services through the combination of mobile communication network and satellite positioning system.

Location-based mobile positioning services in tourism include navigation services, location tracking services, safety rescue services, mobile advertising services and related location query services.

For example, according to the current location, through the online travel service provider's App and other related applications, you can query related information such as nearby hotels, tourist attractions and entertainment facilities. , and you can choose to book, and at the same time you can import a map application to achieve space arrival.

Second, mobile payment.

Mobile payment, usually called mobile payment, is a service mode in which users use mobile terminals (usually mobile phones) to pay for the goods or services they consume.

Mobile payment plays an irreplaceable role in physical currency, is not limited by time and space, has inherent advantages and plays an important role in current consumption behavior. The service level of mobile payment will become an important part of improving the user experience.

References:

Baidu encyclopedia _OTA