How can we do SMS marketing well?

Before sending a short message, we should find out whether our audience, that is, the person who receives the short message, is our target audience. If not, users will definitely delete our messages as spam.

2. The attractiveness and integrity of SMS

After editing the short message, put the information points that customers feel "profitable" in front, and retain the users first; At the same time, confirm whether all the key information to be conveyed, such as time, place, people and events, are available.

3. Reasonable sending time

Working days can be after 8: 30 am and before 7: 30 pm. It is suggested that the morning time be postponed on weekends, because most people need to rest on weekends, and try to stay after 10 am.

4, do a good job of user classification

When we don't know all the customers, we can choose to classify users according to their feedback after the first group sending. Generally, after the first mass mailing, users will call back for consultation, indicating that users are interested in us. We call such users intentional users. There are also some users who do not reply or unsubscribe after receiving the text message, which shows that they are hesitant about our brand. We call such users as pending users. There is also a kind of users who unsubscribe directly after receiving the text message, indicating that they are not interested in us at all, and we don't need to spend time and energy on such users later.

5. Push content in combination with user needs.

After the first mass distribution and user classification, we will take the time to study the needs of users. According to users' needs, edit short messages that directly hit users' pain points to attract users to the store or consult online. If you are in the education industry, then our audience is parents, and their needs are how to improve their children in an all-round way. When editing short messages, we should focus on attracting users' interest from two aspects: all-round development and XX discount, so as to facilitate the conclusion of the transaction.

6. Follow-up monitoring summary

After mass sending, enterprises need to calculate the conversion rate and the reasons for the success or failure of user conversion. Only by doing a good job of testing and summarizing every time can we avoid the same mistakes next time.

The above are the skills and methods I want to share with you about enterprise SMS marketing. Doing SMS marketing well is a process that needs long-term persistence. Only by continuous learning and improvement can SMS marketing become a great marketing sword.