Marketing department work plan

Look before you leap. Making a good work plan before doing something can make things get twice the result with half the effort. The following is the information about the work plan of the marketing department that I have compiled for you. Welcome to read!

Example of Marketing Department Work Plan 1 1. Information Network Management

1. Establish a direct leadership relationship

The marketing department is the functional department responsible for the construction and maintenance of the company's information network, information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between the information manager of the marketing department and the regional market development assistant, that is, directly guiding and directing the market development assistant in the aspects of information network construction, maintenance, information processing and assessment, and assuming the leadership responsibility of information network work.

2. Establish a new organization.

3. Increase staffing:

(1) Information Manager: There are three full-time information managers in the marketing department, who are in charge of different regions and will not take up other jobs.

(2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province and one in the areas under the jurisdiction of other offices.

4. Strengthen personnel quality training

Before the Spring Festival, the recruitment and training of information administrators and market development assistants in various regional marketing departments will be completed, so that the marketing department can fully guarantee the quality of personnel during the implementation of the new management system in 20xx. Choose and hire marketing assistants carefully, and don't make up figures.

5. Strengthen personnel assessment.

The establishment and maintenance of information network are specified in detail from the aspects of personnel allocation, resource guarantee and performance evaluation. And ensure this work from the system. Establish an assessment system for market information administrators to regularly patrol various regions to guide information management, conduct targeted analysis and research according to the actual situation and existing problems in various regions, and urge them to establish and improve information management in a short time according to regulations.

6. Dynamically manage the market network

Market development assistants and information administrators regularly and dynamically evaluate information network members according to four indicators: information quantity (in units of 1), project scale, information achievement rate and the number of subordinate information officers. On the basis of analyzing the classification of information officers/units, information managers and market development assistants should make a detailed analysis according to the background information of information officers to determine the possibility of performance growth after their help. To further strengthen information management, the integrity, timeliness, effectiveness and confidentiality of information are better than that of the previous year.

7. Strengthen market research. According to the information provided by information members/units in various regions and the business progress of the company in various regions, the development status and potential development trend of steel structure business in various regions will be fully investigated by special personnel. Obtaining first-hand information through investigation is helpful for the company to set up reasonable institutions in various regions and explore new markets.

Second, brand promotion.

1. In order to further launch the brand of "Hangxiao" and expand its market share, we initially consider holding brand promotion meetings and seminars in Chengdu, the capital of Sichuan, Xi, the capital of Shaanxi, Urumqi, the capital of Xinjiang Uygur Autonomous Region, Shenyang, the capital of Liaoning, Changchun, Guangzhou, Nanning, the capital of Guangxi Zhuang Autonomous Region, Shanghai and other places to publicize and expand Hangxiao's brand, expand the information network and create more market space.

2. At the completion of key or large-scale engineering projects, invite relevant departments to hold a press conference at the scene, show and publicize Hangxiao's brand with completion examples, show the fact that Hangxiao occupies the first-class level in technology and performance, establish the demonstration role and leading position of listed companies in the building steel structure industry, and make the publicity work get twice the result with half the effort.

3. Further do a good job in advertising, information and other aspects of publicity. Make and install large publicity banners or billboards at various construction sites to show the strength of the enterprise on the spot; Make the new performance and publicity materials of the enterprise in time, supplement them to the performance introduction in the bidding documents, and distribute them to the business personnel, so as to enhance the depth and intensity of brand promotion as much as possible.

4. Strengthen the professional knowledge training and quality education for those who come into contact with the outside world, establish a good employee image and advanced corporate culture connotation, and leave a beautiful and deep impression on everyone who comes into contact with Hangxiao, so as to have a clearer and deeper understanding of Hangxiao and steel structure.

Third, customer reception.

1, urge all staff to always take enthusiasm as the principle, and do a good job in all aspects of the reception of guests with courtesy and restraint to ensure that the reception effect is better year by year.

2. On the premise of ensuring the reception effect of customers, we should save reception expenses as much as possible to reduce the overall operating cost of the company and improve the profit level of the company.

3. Continue to manage the reception files of visiting customers, classify and save the files of potential customers and contract customers, accurately grasp the progress of the project, and strive to cooperate with the commercial departments and offices to promote the project business.

4. Adjust the positions of department personnel and recruit high-quality personnel to enrich the reception force. With the continuous expansion of business volume, there are more and more visiting customers, and the personnel in charge of reception in the marketing department are obviously insufficient. In order to meet the needs of the company's business development, it is also very important to do a good job in reception and recruitment.

Fourth, internal management.

1. Strictly implement version C quality management system documents and management system standard documents, and strictly implement the strategy of "everything is managed according to documents, everything is operated according to procedures, everything is said with data, and the work is done well at one time", so that the marketing department will gradually become an executive team.

2, further strictly in accordance with the requirements and marketing system stipulated by the joint-stock company, to carry out the management of this department, and strive to improve the management level.

3. Give full play to the work enthusiasm and initiative of employees in all positions of this department, and emphasize process control and final effect in their work. Improve their sense of responsibility and quality. Implement the examination system in strict accordance with the corresponding posts.

4. Everything starts from the overall situation of the company and emphasizes the marketing system. Actively coordinate the contact and coordination between various departments of the marketing system, so as to improve the overall combat effectiveness of the marketing system and provide the best service for the completion of the marketing goal of 20xx.

5. Cooperate with the deputy general manager of marketing to do the daily administrative work of marketing system. Take the initiative to do a good job in logistics support and daily service of various departments. Create a better corporate culture atmosphere and working environment for them.

Example of Work Plan of Marketing Department 2 I. Functions of Marketing Department:

The marketing department is directly responsible to the sales general manager, which is the soul of the enterprise. Its function plays an important role in production, sales and service, and it is the core part of the sales link. As a marketing department, its important job is to assist the general manager to collect, formulate and implement. The standard to measure the work of the marketing department is whether the sales policy and promotion plan are scientific and whether they are strictly implemented.

1. The role of the marketing department: directly responsible to the general manager, assisting the general manager in market planning, and formulating and implementing the sales plan. Supervise the sales department to implement the annual work plan. Comprehensively coordinate the work functions of various departments. Is the soul of the enterprise.

2. Working standards of marketing department: accuracy, timeliness, coordination, planning and execution.

Marketing function: to make annual and quarterly sales plans and assist the sales department to implement them. Coordinate all departments, especially R&D and production departments. Organize the sales department to conduct a series of trainings. Monitor the cost of sales, increase or decrease the guidance to the personnel in the sales area, standardize the formulation and supervise the implementation of necessary promotional activities. Store image management, construction, shopping guide, supervision and training. Statistics, induction and arrangement of sales customer files. Collect sales and market information comprehensively, organize and form a plan and submit it to relevant departments.

Second, the marketing department work plan

1 make the sales work plan for 17: scientifically and rigorously analyze the current market situation and sales situation, foster strengths and avoid weaknesses, seek opportunities, and make the work tasks and work plans for the marketing department and sales department for 20 17.

2. Implement lean troops and simplify administration, optimize the sales organization structure: carefully analyze and understand the current sales organization structure, according to the rationality of the market situation, under the premise of intensive cultivation, lean troops and simplify administration, adjust local personnel, control sales costs, tap the potential of personnel, stimulate work enthusiasm, feel work pressure, and strive to do their own marketing work well.

3. Strictly implement training to improve team combat capability: concentrate on training, and strive to make all employees fully grasp the company's sales policy, product knowledge, applied technical knowledge and marketing theory knowledge, and form a learning team, a competitive team and an innovative team.

4 Scientific market research, supervision and assistance in market sales: The core work of the marketing department is to assist and guide the sales department and all regions to continuously improve their brand power and consolidate their sales power. Therefore, the marketing department must constantly understand the market, visit the market, investigate competing products, analyze the reasons, find out the gap, report to the general manager according to the actual situation in each region, and give clear sales guidance ideas, ideas and methods to each region. All the above contents are in tabular form and must be completed by the regional manager every month.

5. Coordinate departmental functions and establish a good corporate culture: Administration and Personnel Department: The responsibility of the Administration and Personnel Department is to be directly responsible to the general manager, coordinate the work of various departments, establish a complete personnel file, formulate a scientific talent competition reward and punishment mechanism, and check the work of personnel in various departments. Under the advice of the marketing department, scientific figures, events and market conditions, we will constantly reserve talents for enterprises, tap the potential of sales staff, and devote ourselves to sales promotion and market development.

Production Department of R&D Department: The responsibilities of R&D and production department are oriented by market demand, constantly optimizing product structure and product functions, grasping product quality, strictly implementing ISO- 2000 quality system, and introducing competitive products to the market through market demand. Therefore, the marketing department will provide market information, competitive information and sales information every month, so that departments can grasp the new market trends and navigation marks in a timely, objective and scientific manner, constantly adjust the shortcomings of their own products, develop and produce good products suitable for customers and market demand, and win the market and customers for enterprises.

Sales department: The sales department is the vanguard of the enterprise, a scout close to the market and a hard weapon for the development of the enterprise. Their duty is to constantly explore sales channels, seek the most suitable strategic partners for the development of enterprises, constantly push the products of enterprises to the market, and at the same time provide scientific frontier information for the market. On the premise of capturing market information and combining with the actual situation of the enterprise, the marketing department makes a strong market plan and sales strategy, which plays the most powerful role in establishing the "soul" of the enterprise.

Finance department: directly responsible to the general manager. If the marketing department is the soul and the sales department is the pioneer and bomber, then the finance department is the "gateway" and "artery" for the operation and healthy development of the enterprise. Its responsibility is to formulate scientific annual budget and settlement of the enterprise, make the enterprise profitable, and provide reasonable production cost budget, marketing budget and sales cost budget to the general manager in time. As a marketing department, it is necessary to formulate a reasonable promotion plan and expenses in combination with the actual situation of the enterprise, the actual situation of the market and the actual situation of customers, and submit it to the general manager or communicate with the finance department to make it practical and maximize the development benefits of the enterprise.

Market Stay and Logistics Department: directly responsible to the sales department. Their duty is to know the order information in time and hand it over to the production link in time, to deliver the products safely to the destination and customers with the fastest speed and the lowest logistics cost, and to provide the best service for the sales department. As a marketing department, we should advise, guide, supervise and assist their work.

6. Grasp the market opportunities, and formulate and implement promotional activities.

7. Collect information and feedback, and revise the sales plan in time.

Example of Marketing Department Work Plan 3 I. Main Performance Indicators and Completion

Completion of main performance indicators of marketing department in 20xx:

As of xx, xx, our company has developed two secondary cooperation outlets, Lushan and Wugang. Because there is no professional marketing specialist in charge, the sales situation of 20xx Second Network is not optimistic. As of February 3 1 day, the total sales volume of the second network in 20xx was 18 units. After our cooperation with Lushan Shunfa ended in June 10, the form was improved, mainly in Lushan. In addition, with the opening of the new store, the energy and personnel invested by our company are relatively in place, and the follow-up is relatively tight in the later period, which prompted Lushan to sell 6 units in 1 1 month.

Two. Review of Main Work of Marketing Department The main work of Marketing Department in 20xx includes the following aspects.

1. summary of market activities

the first quarter

1 month: Welcome the Spring Festival, red lucky gift-this activity is very popular with customers, which not only greatly increases the number of customers coming to the store, promotes sales, but also effectively improves the visibility of Guangqi Honda and our store.

February: Automobile Culture Publicity Corridor-Through the platform of automobile culture corridor, customers can have a deeper understanding of four models of Guangzhou Automobile Company. In the good communication between sales consultants and customers, customers recognize and affirm our brand and strengthen the image of Simao as trustworthy and high quality.

March: Glory * * *, feedback from Chun Qing-According to the sales consultant's reaction to the sales situation, it is known that the activity has achieved remarkable results and the electricity consumption has increased significantly. Up to today, 20 sets (including one in Ruzhou) have been sold, 7 Accord sets and 2 Odyssey sets, 1 models have been ordered, including 63 incoming batches and 65,438 first-time incoming batches.

March: sold 2 million yuan to Guangben-this activity actively reduced the inventory, eased the pressure of capital turnover, increased the market share, and finally increased the sales volume and completed the task.

March: Eagle City Spring Car Festival-This auto show focuses on Fit and Feng Fan, with the theme of "The Age of Light Dancing and Flying", highlighting the flavor of the times, attracting target users with special promotional activities and achieving sales results.

Second season

April: Expo Tour-Guangqi Honda followed the trend of Shanghai World Expo in May of 20xx, and with the strong influence of this World Expo, launched a free experience tour of "Buy an Accord and Watch the World Expo". After the promotion of this activity, the number of people calling for consultation and visiting the store has increased significantly, which is very attractive to users who are interested in buying the Accord in the near future. During the event, Accord's order sales totaled 43 units.

April: First Spring Car Group Buying Festival in Yingcheng —— After summing up the shortcomings of two consecutive auto shows in March, we strengthened the training of sales consultants in the early stage of this auto show and made detailed preparations for the early stage of this auto show, which made all sales consultants in this group buying festival full of spirit and good atmosphere. Although it didn't reach the predetermined sales target, the auto show also achieved very good sales results.

May: Celebrity Fashion Culture Tour in China-Celebrity Fashion Culture Tour in China is a high-end cultural publicity activity aimed at high-income and high-grade people. The main media of this activity are Pingdingshan TV Station and Pingdingshan Radio Station, and our store is the sponsor of this activity. With the help of two powerful media advantages, the brand awareness of Guangqi Honda Degas 4s Store will be improved, and the owners' awareness and loyalty to Guangqi Honda brand will be strengthened, paving the way for future word-of-mouth publicity. However, this activity was not well supervised and implemented, which led to customer registration.

May: Gratitude feedback, 5th anniversary celebration-On the occasion of our 5th anniversary celebration, we specially introduced gratitude feedback and substantial preferential policies to give customers real discounts and achieve better sales performance during the celebration.

June: Guangben Sijie Charm Technology Upgrade Market Snap-up Meeting-Through the sales mode of closing in a limited time, combined with cultural performances, creating a live atmosphere and a powerful ultra-low promotion scheme, everyone can book a car with joy in entertainment and joy and achieve good sales.

three-fourths

July: Eagle City Summer Night Car Appreciation Meeting-In the hot summer, we participated in the bright summer night car appreciation meeting, which allowed consumers to enjoy cars in a comfortable summer night environment, effectively improving the visibility of Guangqi Honda and our store, and also improving the awareness and loyalty of car owners to Guangqi Honda brand, paving the way for future word-of-mouth publicity.

September: Eagle City Car Model Competition and Autumn Group Buying Festival-In order to actively respond, we increase sales through strong promotion means and strong brand promotion. With the influence of Eagle City Auto Festival, large-scale activities and publicity were held in the mainstream media in the early stage of the auto show. Miss Zhai Ling, who is known as the first car model in China, came to our Guangben booth to cheer on the second morning of the auto show to increase the number of customers and explore more potential customers. Take the initiative to reduce inventory, ease the pressure of capital turnover, suppress competitors and increase market share.

Fourth quarter

10: Eagle City Plaza Autumn Group Buying Festival-Auto Show is held in the cool autumn of October. The special gift policy introduced by our company can effectively attract customers. The organizer and our company have made great publicity. Radio, television, newspapers and short messages have made great efforts and achieved good results. The location of the company's exhibition area is very good, and the main entrance of the square is very atmospheric, which shows my good brand image.

10 month: Song Shitu went on the market-putting Song Shitu in a distinguished booth fully highlighted the dignity of Song Shitu and attracted the attention of customers who entered the store, thus making the new car-Song Shitu form a good reputation in Eagle City.

10: Jay Chou Stars Concert won the exclusive naming right of Jay Chou Stars Concert, and a new car was held in the middle of the concert, which was an unprecedented successful brand promotion. The scene included giant billboards, seats and other ubiquitous Guangben elements on both sides of the stage. The general manager took the stage to announce that Guangben was officially listed for sale in Pingdingshan, which laid a solid foundation for Guangben's reputation in Pingdingshan.

1 1 month: the second online group buying meeting in Lushan-throwing golden eggs is one of the highlights of this weekend's activities. Car buyers will order the lowest price and then throw it out, so that customers can really buy the lowest price, enhance the brand image of Guangqi Honda in Lushan Second Network, and lay the foundation for Guangben to open the Lushan market.

1February: Guangqi Honda feels grateful for 20xx and looks forward to 20xx appreciation meeting-the purpose of this activity is not to sell cars, but to give back. The impassioned and humorous host makes the invited customers feel a little warm in the cold winter, which will also make Guangqi Honda form a better reputation in Pingdingshan and raise the reputation of Guangqi Honda brand in Yingcheng to a new height.

2. Marketing activities

(1) This year, the marketing department directly promoted the sales process of the sales department and greatly promoted the expansion of market channels through a series of marketing operations such as the Jay Chou Stars Concert and the year-end thank-you meeting.

(2) Through several auto shows in Spring and Autumn and a series of advance publicity, the reputation of my brand in Pingdingshan was enhanced and the enterprise was publicized.

3. Advertising

The marketing department has done a lot of publicity in Pingdingshan TV Station, Pingdingshan Evening News, Pingdingshan Traffic Radio and other media this year, which greatly supported the sales activities and enhanced the brand value.

4. Promote the standardized management of the marketing department

In order to enhance the competitiveness of the marketing department, this year, we cooperated with the relevant departments of the company to carry out standardized management activities of the marketing department, once again standardized the operation process of the marketing department, laying a foundation for improving work efficiency next year.

Third, the main problems in the work

1. I don't have enough contact with Erwang, so I have little time to experience, analyze and investigate the city where Erwang is located, which leads to poor sales of Erwang.

2. The job responsibilities are not clear, the market operation has no definite view, the leaders do whatever they arrange, and they can't do some creative schemes that are beneficial to the company and the market work independently.

Fourth, the main response measures

1. Strengthen communication with secondary outlets.

In the new year, the marketing department plans to strengthen communication with secondary outlets, do market research and analysis in the second network, give help to the second network, and train sales personnel in product knowledge and sales skills in a planned way.

2. Organize training in plan management and implementation.

The marketing department intends to strengthen the planning management ability of the marketing manager and the execution ability of the grass-roots market personnel by organizing training in planning management and execution.