How to make a spring promotion plan for tourist attractions

First, the name of the planning book should be as specific as possible, such as "year, month, day, information department, activity planning book", and put it in the center of the page.

Two. Activity background: This part should be elaborated in the following items according to the characteristics of the plan. Specific projects include: basic introduction, main implementation targets, recent situation, organization department, activity reasons, social impact, related purpose motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.

Third, the purpose and significance of the activity: the purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, it is necessary to write clearly the core composition of the activity or the originality of the planning and the resulting significance.

Four. Activity name: according to the specific content, influence and significance of the activity, draw up a name that can comprehensively summarize the activity. V. Activity objectives: This part needs to clearly state the objectives and key points to be achieved (the selection of objectives needs to meet the importance, feasibility and timeliness).

Activity of intransitive verbs: As the main part of planning, the expression should be concise and easy to understand. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. In addition, the organizational configuration of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.

Seven. Budget: according to the actual situation, after detailed calculation, the expenses of the activity are listed in a clear and clear form.

Eight. Problems and details that should be paid attention to in the activity: the change of internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are contingency measures when the environment changes, what is the probability of loss, and how much loss is caused should also be explained in the plan.

Nine. Person in charge and main participants: indicate the names of organizers, participants and units (for group planning, the name and person in charge of the group should be indicated). The basic mode of activity planning book of information department is to guide students to write professional and standardized planning books and carry out various activities effectively.

The basic plan is provided in the following ways:

1. The planning book must be covered, and the binding should start from the long side of the paper;

2. Plans at or above the division level shall be submitted in electronic and printed form according to the above format.