How to make marketing customers easy to accept?

How to make marketing customers easy to accept?

How to easily call marketing customers? There are all walks of life in society, and telemarketing is to promote their products by telephone, but many customers inevitably accept such sales promotion. Next, I will tell you how to call to promote relevant content that customers can easily accept.

How to call marketing customers to accept 1

First of all, the purpose of mobile phones is clear.

Some salespeople don't think carefully and organize their language before calling. As a result, they found that they didn't say anything after the phone call and failed to achieve the sales goal. For example, the purpose of calling potential customers is to let them know more about the products and plan to buy them. With this purpose, organize the simplest product introduction language, and then introduce the performance and price of the product according to the demand of the other party, leaving a deep impression on the other party and achieving the sales purpose.

Second, speed, volume and articulation are clear.

The voice should be infectious, and another important factor to enhance the appeal of the voice is the speed of speech. If you speak too fast, the other person may not understand what you are saying, but what you said is over. If you speak too slowly, the other party will be impatient or hang up if something happens. Also pay attention to the volume, the voice is too small for the other party to hear clearly or understand; Too loud can easily make people upset and upset, and sometimes it is impolite to customers. When you don't pay attention, the transaction volume will be smaller, which will give customers a feeling of less confidence.

Third, pay attention.

Learn to listen to customers' psychology, not just listen. Respond to the customer through some modal particles, indicating that your thoughts are not distracted, but also repeat and summarize what the customer said and ask further questions. You must have real interest and patience with your customers, not a perfunctory attitude. You and your customers are a process of dialogue and interaction.

Extended data:

Correct understanding of customers who have clear needs to buy products, remember to pay attention to customer requirements and meet customer needs, and sales will become smoother. On the contrary, if you blindly promote products, improperly interrupt customers and want to chat in your ear, then your sales will definitely end in failure.

Customers not only hope to get pre-sales service, but also hope to have after-sales service, constant telephone understanding, holiday greetings and so on. After buying the product, it will bring good feelings to customers. If the customer is assured that the gift can be delivered in time, it can't be delayed.

Don't denigrate others in front of customers to improve yourself, even if the competitors have any bad forms. This is stupid, and customers tend to be rebellious.

How to make a phone call is easily accepted by customers. How to make a sales call to make customers accept it?

1. Why is the customer unwilling to answer the phone of the sales consultant?

First of all, please understand telemarketing correctly. What often puzzles me is that many people are very exclusive to telemarketing, and some even think that it does not belong to the category of sales. But in fact, telemarketing is an indispensable sales method in many industries. From the commercial point of view, it is also an inevitable stage of commercial development.

From the following cases, we find that customers are unwilling to answer our phone calls, which can be basically summarized into five reasons:

1. Phone content can't arouse customers' interest.

Many of our sales consultants always talk about family problems when they call customers. The customer is not a home sales consultant, and the problem he has done has nothing to do with home. Although customers will also consider buying a house, they are more concerned with their own business and the needs of their families.

We call them and only ask questions that interest us, but don't care about the questions that customers care about. Naturally, it is difficult to arouse customers' interest in conversation.

Your phone call has brought pressure and trouble to customers.

Just like calling customers in the middle of the night, our sales consultants always ask customers what they think when they call. It is difficult for customers to answer such questions.

Just like when you are in love, you always ask your girlfriend if she wants to marry you. The more urgent you ask, the less she knows how to answer you, which will cause great psychological pressure to the other party.

The same is true of sales. At first, customers will perfunctory you. Finally, if you are bored, just say "I haven't thought about it yet".

Your phone call didn't bring tangible benefits to customers.

People only pay attention to things that are related to their immediate interests. Just like the previous winning phone call, if your phone call doesn't bring tangible benefits to customers, how can customers not bother you?

You called at the wrong time.

When the customer is in a meeting, busy with work, eating, sleeping late during lunch break or weekend, or in a bad mood, you just need to make a phone call, and the customer will definitely be unhappy. It is polite not to swear.

5. Your mobile phone is not creative.

At the beginning of every time, I introduce myself first, and then ask me what I think. I never change the way and content of my speech.

After you make a few phone calls, the customer has become familiar with your speaking habits. As soon as you finish the first half of the sentence, he knows what you want to say in the second half. There is always nothing new or useful for him. Can he answer your phone?

Second, how can we make customers willing to answer the phone calls of sales consultants?

Telemarketing is very attractive, and this charm comes from communication with strangers. In this process, salespeople need to have certain psychological quality, social experience, expression ability and even psychological analysis ability. It can be said that it is very challenging to make strange customers interested in products, build trust in salespeople and judge customers' true wishes just through a telephone line without conditions.

As sales elites, we should always have a clear understanding. As long as it is a customer with real purchase intention, he will never miss any favorable information that can help him make a purchase decision.

How to convey it to customers in a way that customers are more willing to accept?

1. Get the call permission from the customer first.

For example, the sales consultant of XX Company did a very good job on the phone. Every time they connect the phone, they will ask each other first: "Is this Mr. XX?" I am a sales consultant of XX Company. Is it convenient for you to answer the phone now? "

If the customer says it is convenient, he will talk to the customer one by one according to the pre-designed questions. If the customer says it is inconvenient, he will ask the customer whether it is convenient to call after 1 hour or after 2 hours. After making a choice for the customer, I will call him according to the customer's wishes.

Such a call is tantamount to making an appointment in advance, and customers are often more willing to answer it.

2. Clever use of threshold strategy.

The so-called threshold strategy is to make a small and easy request first. Once the other party agrees, it is often easier to get permission to make a bigger request. For example, as soon as the phone is connected, the customer says he is busy. Actually, don't worry. Maybe it's just an excuse not to answer the phone.

The sales consultant should adopt the threshold strategy and tell the customer directly whether he can spend a minute telling him something very important. As long as the customer is willing to give you 1 minute, and what he said is really important, then the customer may be willing to give you 2 minutes, 3 minutes, or even1minute.

3. Every contact with customers lays the foundation for the next contact.

Love experts can always find many reasons for inviting girls to dinner, such as commemorating the first meeting, the first movie, the first run together and so on. As long as there is a reason, girls will go out with him if they think he is a careful person.

Sales consultants should also be good at finding reasons to interact with customers. For example, when a customer comes to the exhibition hall, the sales consultant should consciously leave one or two questions that the customer can't answer, and then write them down in the notebook. After the customer leaves the store, he will call the customer and tell him directly that he is calling him to answer the questions left by his last visit to the store.

This kind of call, the customer is not only willing to answer, but also feels that the sales consultant is very careful and takes the customer's problems seriously, and the customer will be very happy, thus adding a lot of points to the sales consultant's own performance.

4. Send a message to the customer before calling.

Many calls are made directly to customers, and customers are unwilling to answer them without justifiable reasons. If you send a message to the customer half an hour before calling the customer or 1 hour.

Wait half an hour or 1 hour before calling the customer. After connecting the phone, ask the customer if he has received the text message you sent before, or if you have read the text message. This is a more sufficient reason to attract customers' attention. Customers are also more willing to answer such calls.

5. Call at the right time, and customers are more willing to answer.

For example, before 9: 30 am on weekdays, the customer may be in a meeting, so you should not call; Between noon 12 and afternoon 14, the customer may be resting, and you should not call. If it's a weekend, you shouldn't call before 1 1 am. At this time, the customer may still be sleeping in.

You can call on Friday afternoon. At this time, it is almost the weekend, and customers are not in the mood for work. It is more appropriate to call him. You can also make a phone call the day after the customer's payday, when the customer will be in a better mood. Of course, these personal schedules should be clearly understood in advance when customers come to the store.

6. The content of the phone call exceeded the customer's expectation.

For example, as soon as the phone is connected, tell the customer directly that you are not calling him to talk about family affairs, but you want to ask him for a favor, and you must declare that this favor is very simple, as long as he can do it as easy as blowing off dust, and it is what the customer is best at. Customers are more willing to help.

7. The next best thing is to send a touching message.

If all the methods provided above have been used and the problem that the customer is unwilling to answer the phone has not been solved, then write a short message to him. There are three contents in the text message:

First of all, explain what the purpose of your call is. This purpose must bring benefits to customers.

The second is to explain how you will help your customer win his vital interests.

The third is to express apologies. You shouldn't call him at an inappropriate time.

Strive for the recognition of customers with a sincere attitude. After doing this once or twice, the customer will easily feel guilty, and he will even call you in turn.

Customers are human beings, flesh and blood, heart and lungs, and selfish.

Salespeople must consider a basic question before calling them. What useful things can a mobile phone bring them? Not only should you think clearly, but you should also list it in your notebook, and write at least three points. Then, try to call the customer by combining the seven methods provided above, and there will be unexpected gains.

Telemarketing skills 1, knocking at the door with money

Almost everyone is interested in money, and the way to save money and make money can easily arouse customers' interest.

2. Sincere praise from the heart

Everyone likes to listen to good words, and customers are no exception. Therefore, praise has become a good way to approach customers. When praising prospective customers, you must find out the features that others may overlook, and let prospective customers know that your words are sincere.

Step 3 use curiosity

Modern psychology shows that curiosity is one of the basic motives of human behavior. Things that customers are unfamiliar with, don't know, don't know or are different often attract people's attention, and salesmen can use everyone's curiosity to attract customers' attention.

4. Borrow the third person to attract attention

Tell the customer that a third party (the customer's relatives and friends) asked you to come to him.

This is a roundabout tactic, because everyone has the mentality of "looking at the Buddha instead of the monk", so most people are very polite to the salesmen introduced by relatives and friends. In order to win the trust of customers, it would be better if you could show your business card or letter of introduction.

5. Take a famous company or person as an example.

People's buying behavior is often influenced by others. If a salesman can grasp the customer's psychology and make good use of it, he will certainly receive good results.

Step 6 keep asking questions

Salespeople ask questions directly to customers and use them to attract their attention and interest. When using this technique, we should pay attention to the questions raised by the salesman, which should be the most concerned issue of the other party. The question must be clear and specific, and the words should not be vague and ambiguous, otherwise it will be difficult to attract the attention of customers.

7. Provide valuable information to customers.

Marketers provide customers with some helpful information, such as market conditions, new technologies and new product knowledge, which will attract customers' attention. This requires marketers to stand in the customer's position, think for customers, read newspapers and periodicals as much as possible, master market trends, enrich their knowledge, and train themselves into experts in this industry.

Marketers provide information to customers, care about their interests and gain their respect and goodwill.

8. Timely product display.

Marketers use all kinds of dramatic actions to express the characteristics of products, which can attract customers' attention best.

9. Use products to arouse interest

Marketers use products to attract customers' attention and interest.

The biggest feature of this method is to let the product introduce itself. Attract customers with the thrust of products.

10, ask the customer humbly.

Marketers attract customers' attention by asking them questions.