What are the irregularities in taobao guest?

Taobao guest's violations include false transactions, SMS violations, in-station violations, advertising evaluation, store coupons, etc. 1. False trading: the act of obtaining illegitimate interests by fabricating or concealing trading facts, so as to obtain false commodity sales. 2. SMS violation: there will be violent marketing, false propaganda and misleading consumers. 3. In-site violation: the normal in-site traffic of advertisers is turned into amoy traffic, which infringes the rights and interests of sellers.

1. What are the violations in taobao guest?

1, false transaction

False trading is severely cracked down, that is, the act of obtaining illegitimate interests by fabricating or concealing trading facts, so as to obtain false commodity sales.

There are also several kinds of false transactions, namely, false orders and false accounts to assist false transactions.

If Taobao receives a false transaction notice, but there is no false punishment, Taobao needs to provide a record of canceling the punishment for the buyer/seller's false transaction in the background of Taobao account, or provide a real promotion chain to appeal.

2. SMS violation

Often before the big promotion, many Taobao customers will use SMS to promote it, which will inevitably lead to violent marketing, false propaganda and misleading consumers.

Violent marketing, such as pushing messages without the other party's prior consent, the other party's prior consent but refusing to push them afterwards, and pulling people into the group through SMS.

False propaganda refers to propaganda that is untrue or does not exist. Misleading consumers, such as sending text messages in the official name, during which the words Tmall, Taobao and Taobao appeared.

3. Violation in the station

Taobao guest turned the normal in-station traffic of advertisers into amoy traffic, which violated the rights and interests of sellers.

For example, Taobao Store A has no actual goods, so we will attract customers to place orders by releasing goods, and then go to Store B to purchase orders through taobao guest promotion link, and finally Store B will deliver goods to customers.

4. Advertising evaluation

Taobao guest station promotion, if you use words or pictures to guide customers to add QQ, maintenance, etc. , is a violation of advertising evaluation, need to be punished, serious when the title will appear.

5. Store coupons

Taobao guest attracts customers to buy through coupons or low-priced goods, but the actual sellers fail to deliver the goods. This is mainly to promote Taobao customers. This is also illegal, and 54 points will be deducted to freeze income.

2. What are the advantages of taobao guest?

1, the effect is obvious

Generally, the effect can be seen after 5 days of promotion in taobao guest, but some products are difficult to promote. When promoting products in taobao guest, priority will be given to products with higher store level, moderate price, and basically up-to-standard sales volume and evaluation.

2. Quickly increase sales.

When the merchants contact taobao guest for cooperation, they will extract corresponding coupons and commissions for the products they provide, which will generally exceed the profits of the products, but the sales of the stores will increase rapidly. Bian Xiao would like to remind you that this will cause losses to the shopping mall.

3. Easy to manage

And taobao guest cooperation, basically do not need to manage the store. Generally, the store pays the money, and they are responsible for promoting the baby.