What do you major in new media technology?

1. What are the new media technologies? 2. What are the new media technologies? 3. What are the new media technologies? 4. What are the new media technologies?

Mobile media technology: Mobile media includes mobile media and IPTV, among which mobile phone is the most popular and accepted mobile media at present. It is inevitable that people choose to use mobile phones as a medium to receive information. Although the mobile phone is small, it has many functions.

Digital audio-visual technology: including digital image technology, digital animation technology, digital audio technology, digital video technology, etc.

Mobile communication technology: it is divided into first generation mobile communication technology, second generation mobile communication technology and third generation mobile communication technology.

Information security technology: including firewall technology, virus protection technology, security scanning technology, digital cryptography technology, digital authentication technology, etc.

Information storage technology: including optical disk storage technology, network storage technology and other network storage technologies.

Introduction of new media technology

New media technology is mainly to cultivate high-level, innovative and compound talents who meet the application needs of new media and content industries and have professional and technical knowledge such as communication, computer, artificial intelligence, big data and media technology. After studying and training, new media graduates mainly engage in media work related to the media industry in various related media units such as online media, mobile media, press and publication.

What courses are there for the major of new media technology? Introduction to planning, common sense, new media data analysis and application, new media technology and application, digital image collection and production, video synthesis and editing, reading guide for works in the digital age, news interview and writing.

The new media technology means that the new media based on Internet technology, as a media, has inherent technical advantages and information service functions, and is the best choice to realize the connection between network economy and media industry. Change from one-way communication to interactive communication; From PC single terminal to PC, mobile phone, IP TV and car TV multi-terminal; From exploratory management to large-scale formal management.

From domestic coverage to global coverage. CCTV's new media is becoming a powerful arm for CCTV's career and industrial development. Taking CCTV's new media as the research sample, this paper systematically discusses and studies its new media development and innovation model from three aspects: network resource integration, multi-terminal communication alliance and business strategic space expansion.

Employment direction of new media technology specialty

1, technical category: including copywriting (yes, copywriting is a technology), designers, programmers, etc.

2. Operation category: including WeChat official account operation, Weibo operation and website operation.

3. Media category: including online promotion, shop promotion, online advertising, etc.

4. Management category: including new media supervisor, new media manager and network marketing supervisor.

5. Planning category: including Internet product planning, event planning and event planning.

What is new media technology? New media refers to the environment where everything is media at present. Simply put, new media is an environment.

New media covers new media technologies and all forms of digital media. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

A relative concept is a new media form developed after newspapers, radio, television and other traditional media, including network media, mobile phone media, digital television and so on.

New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.

The terminal diversification brought by 1. triple play will further strengthen the value of network video.

One of the main influences of triple play is the diversification of video transmission channels. In the past, TV was the main carrier of video information, and TV stations only needed to catch the attention of TV viewers as much as possible. With the implementation of triple play, viewers can get video information through wired networks, Internet, IPTV and mobile phones, and transmission terminals gradually spread from televisions to computers, mobile phones, outdoor screens and building televisions. Network platform will become the main content carrier of these video transmission channels, and network TV will become the mainstream platform of video transmission.

Internet TV advertising will become the fastest growing part of the advertising industry.

With the growth of netizens and the increase of Internet bandwidth in China, the audience size of online videos (Internet TV stations, video sharing and P2P video software) is growing rapidly.

According to CNNIC statistics, the number of online video users in China reached 240 million in 2009, an increase of 38.44 million year-on-year.

At the same time, the status of TV as a home entertainment center is gradually fading. According to the data in the database, 78.3% of online video users use new media technology to reduce the time of watching traditional TV.

3. It is an inevitable choice for CCTV to vigorously develop new online media.

The rapid rise of online video in China has attracted the attention of the state and government. In order to seize the commanding heights of online video and give full play to the role of the state in the field of online video.

4. Using the new network media will be the most popular promotion channel for enterprises.

Compared with traditional media, the advantage of new media is that it can break the boundaries between time and space to a great extent. The appearance of a new product will spread rapidly on the internet, further spreading the traditional word-of-mouth effect, and the user's experience of the product will be infinitely amplified in a viral way. Many enterprises have taken a fancy to this opportunity, and have changed the form of delivering product information and brand information to users one after another. They have switched from newspapers, magazines, television and other traditional forms to operating their own media, that is, networks, blogs, podcasts, official website and so on. Youtuo Interactive emphasizes that only by meeting customers' needs and adopting new media technologies will they voluntarily spread word of mouth for you. The information you want to share can spread quickly and the timeliness is greatly increased.

What is new media technology? Question 1: What is new media? What does the new media include? New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media". Wired magazine in the United States defines new media as "communication between all people and all people". Professor Xiong Chengyu from Tsinghua University School of Journalism and Communication: "The emergence and influence of media forms based on computer information processing technology." Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication." Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is facing a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain commodities or brands. " Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on." Wei Wu, vice president and chief operating officer of BlogBus, defined: "The audience can participate extensively and deeply in the form of media (mainly through digital mode)." Huang, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production. -Understanding at the level of social relations. To be sure, "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally embodied in technology as well as in form. Some new media are newer than the Internet. There are also some media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers. New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time. In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic.

Question 2: What does new media mainly mean?

Question 3: What does new media mean? What is new media?

Let me talk about this problem first. When you see someone brushing your mobile phone on the subway, on the bus, in the restaurant, on the road, in your living room and in your bed, you should realize that where there are people, there are rivers and lakes. Bah, where there is social interaction, there is new media-more people gather here and there are more convenient communication channels.

When new media let people

Convenient information transmission;

When conducting extensive social contacts;

When openly expressing emotions and discussing the same thing;

The new media era is coming.

In this era, everyone is a producer and everyone is a communicator.

A long time ago, people learned about the world through traditional media and had one-to-zero communication. At this time, the traditional media only has the function of information transmission and has no social function.

When there are one-to-one media tools, such as QQ, email, WeChat, SNS, people can maintain relationships with certain individuals;

Subsequently, one-to-many communication methods were developed, such as Weibo, friends circle and Facebook. People have completed the construction of network identity through social means and found a sense of collective belonging.

This is the charm of new media.

Although Trump is ready to use Twitter to govern the country. Although the new media is a small helper to save money, people and costs. But it doesn't have to be like this. It may make the performance better. But not everyone is suitable for new media.

I have a friend who is engaged in the medical device industry. She often complains to me that she goes to the hospital to visit the director and representatives every day, and bows her head and laughs when she meets and chats, but they are ungrateful. One day, she asked me if I could solve this problem through new media. I said no categorically. Medical device sales is a traditional one-to-one communication model. You need to keep in touch with customers and constantly demonstrate the functions of the equipment. Your goal is clear, and your center is medical representatives and attending physicians. New media is a decentralized form of communication.

I also have a friend who runs a Tmall store. Originally, I just wanted to open a Tmall store, selling clothes and 20W fans, which is also quite good. We talked for a while, and he complained that he was tired as a shopkeeper. I have to deal with photographers and models every day, and I have to do after-sales work. After that, I don't know how to maintain relationships with these people except shops. One day, the store was gone, and 20W people were gone. I told him that you might as well build a micro-signal and do it yourself first. I'll show you how to divert the flow. You can also sell goods on WeChat and send some original and fresh literary articles. It took him three months to import most of Tmall's users into WeChat, and he insisted on posting to Weibo. With a certain foundation, he began to sell. The current performance is about 200W per month.

Marketing is the truth of new media, but quality is the basic law of new media. You must insist on originality and typesetting. Don't market because of marketing, but know how to socialize. And content is a good way to socialize.

Well, finally the real point is: how to do a good job in new media content?

My experience: What is good content? Everyone says that good content should involve human nature. There are not many projects that are out of line, but a rule is summed up. New media in different industries have their own hidden rules in content and form. For example, the education, publishing and book industries focus on high-quality original articles and offline forum course salons, while the real estate industry focuses on serial posters and creative hotspots, while collections, handicrafts and luxury goods focus on cultural communication, preferential activities and holiday topics. So your industry must have your operating rules, but new media has broken these boundaries. This is also the reason why many bosses began to pursue cross-border marketing.

Examples of good content in new media can be added to me.

Question 4: What is the new media major? New media is a media that can provide personalized content to the public at the same time, and it is a media in which communicators and recipients are integrated into equal communicators, and countless communicators can spread to each other at the same time. The new media major of Peking University should be the leading major, which is what we should learn from the central host.

Question 5: What are the technical characteristics of new Internet media? 1. Full-time communication. The timeliness of information dissemination has four stages of development: timing, immediacy, real-time and full-time. Full-time communication means that information can be released at any time.

2. Global communication. There are fewer and fewer geographical and spatial restrictions, and information can only be released by equipment and transmission signals.

3. Dissemination by the whole people. Communication is no longer the business of institutions and media units, everyone can participate in it, and anyone may be a reporter or editor.

4. Spread at full speed. The communication speed is faster than the old media, and the communication activities can be carried out at the same time as the event.

5. All-media communication. The information spread is not only words or pictures, but also various touch channels such as audio and video.

6. omni-channel communication. Diversified clients, such as computers, mobile phones, short messages, etc. , you can publish information.

7. Full interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interview and distribution, and can comment afterwards.

8. Decentralized communication. There is no such thing as "front page headlines", and different audiences can choose many topics for discussion. On the other hand, it also shows that new media makes news diversified.

9. Go to the agenda to set up communication. Information dissemination is no longer a relatively fixed text mode, and different news publishers can use their own language habits to spread.

10. Self-purification reproduction. Although the spread area of negative information is four times that of positive information in the spread of new media, there will be relevant personnel to clarify the gossip, so the misunderstanding caused can basically be effectively contained.

Question 6: What are the functions of new media and new technologies? 1. Renew educational concept, strengthen innovation consciousness, and have strong integration ability.

Curriculum reform emphasizes students' independent participation and cooperative learning. New media and new technology take network technology as a learning tool, which provides students with rich learning resources. Students use network technology to collect, process and communicate, explore and learn, so as to acquire knowledge. This learning mode highlights students' dominant position and emphasizes students' independent participation in learning, which really breaks through the teacher-centered teaching mode.

Under the background of the new curriculum, updating the concept of education is a problem that every teacher can't ignore. We should enhance our sense of innovation. Facing the challenge of the rapid development of science and technology in the world, we must enhance the spirit of national innovation to a height related to the rise and fall of the Chinese nation. Education shoulders a special mission in cultivating innovative spirit and innovative talents. Our teachers should keep innovating. If teachers lack creative thinking, they will lose the soul and motivation of the subject, especially under the background of information technology. It is particularly important to maintain strong innovation and practical ability. Learning under the network information technology environment is a new concept course. It is based on the basic knowledge and skills of computer software and hardware technology, and extends to the teaching of high-tech comprehensive application skills such as communication and network technology, which requires a strong ability to integrate knowledge and skills. The characteristic of modern information technology is to provide a large-capacity educational information carrier, which undertakes the functions of broadening horizons, searching for information, integrating knowledge, and cultivating innovative spirit and creativity. Among them, the quality of teachers is the key factor. Teachers' integration ability is the premise for information technology to play its due role. Therefore, in the new teaching environment, teachers should master the basic knowledge and skills of modern information technology.

Second, use new media and new technology to optimize classroom teaching and improve classroom efficiency and teaching quality.

The application of new media and new technology in teaching can improve the presentation and interaction of teaching media and greatly enrich the presentation of teaching content. After careful preparation, teachers use advanced means to produce rigorous and rich electronic courseware, with the aim of applying it to teaching, thus optimizing classroom teaching. In this kind of teaching, teachers don't have to carry complicated teaching AIDS such as globes and triangles as before, but use advanced computer multimedia tools such as computers, projectors and electronic whiteboards to show students electronic courseware integrating pictures, texts, sounds and images, and give full play to the functions of multimedia networks, which can optimize the information transmission structure, students' cognitive structure, classroom time structure and teacher-student activity structure of classroom teaching. Flexible use of rich and vivid multimedia courseware can greatly stimulate students' interest and arouse their desire to explore. New media and new technology make the human brain develop harmoniously from left to right, enhance memory and improve learning efficiency obviously. Make the learning atmosphere relaxed and happy. Through the scientific application of multimedia network, classroom teaching can be optimized comprehensively, and classroom efficiency and teaching quality can be improved.

Third, relying on local area network, enrich campus network resources and further serve teaching.

Schools should attach importance to the construction of campus network resource database, with a special person in charge and overall planning. And arrange teachers who are familiar with computer operation and network maintenance to be responsible for the construction and maintenance of campus network education resource database. Schools should mobilize the enthusiasm of teachers and students, encourage teachers to search and organize online educational resources, and use MAN resources to build the school's educational resource database. Teachers can reasonably classify their own resources suitable for teaching, and at the same time, teachers should process and transform the existing courseware, audio resources, video resources and picture resources through nonlinear audio and video editing systems, scanners and digital cameras, so as to make them an important source of school education resources information. Students can quickly obtain rich information on the Internet and process information purposefully, which is conducive to cultivating students' awareness of exploration and innovation and helping students to carry out active exploratory learning activities.

Fourth, cultivate students' ability to use computers.

Students are the main body of learning. To use new media and technology in teaching, students must first learn to use computers. They will use the computer as a learning tool and learn to retrieve knowledge and information, so as to realize autonomous learning, instead of learning all the knowledge of the computer. It shows that computer is a good helper to help students broaden their horizons and increase their knowledge. It is really "a scholar can know what's going on in the world without going out", which makes students change passive learning knowledge into active learning knowledge. Schools use online classrooms to provide students with more opportunities to operate computers. Cultivating students' autonomous learning ability by using computer-aided teaching ......

Question 7: What does the new media mainly include? New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

Wired magazine in the United States defines new media as "communication between all people and all people".

Professor Xiong Chengyu from Tsinghua University School of Journalism and Communication: "The emergence and influence of media forms based on computer information processing technology."

Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication."

Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is facing a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain commodities or brands. "

Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on."

Wei Wu, vice president and chief operating officer of BlogBus, defined: "The audience can participate extensively and deeply in the form of media (mainly through digital mode)."

Huang, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production. -Understanding at the level of social relations.

To be sure, "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally embodied in technology as well as in form. Some new media are newer than the Internet. There are also some media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers.

New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time.

In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic.

Question 8: What is a new media platform? New media is not a general term for emerging or new media, and new media should have its relatively accurate concept. Both new media and emerging media are new media, which is a relatively narrow concept, and this concept can not meet the needs of the development of new media, and is not conducive to industry communication. Therefore, Ge Feng Media summarized the industry's understanding of new media through media research and analysis of a large number of market data, and combined with the consumer's point of view, summed up a relatively accurate definition of new media. This definition based on some research is not an imposed concept. I hope to get the exchange of people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the in-depth exchanges and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry.

For example, app 9 1 assistant and so on are all new platforms.

Question 9: What is new media? New media refers to the environment where everything is media at present. Simply put, new media is an environment.

New media covers all forms of digital media. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

A relative concept is a new media form developed after newspapers, radio, television and other traditional media, including network media, mobile phone media, digital television and so on.

New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.

differentiate

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Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication."

Wired magazine in the United States defines new media as "communication between all people and all people".

The definition of new media by UNESCO is: "an information dissemination medium based on digital technology and taking the network as the carrier."

New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time.

Scholars have different opinions on the definition of new media, and so far there is no conclusion. Some communication journals have "new media" columns, but the research objects of articles are different, such as digital TV, mobile TV, mobile media, IPTV and so on. Some publications also include blogs and podcasts in the new media column. So, what exactly is new media?

Compared with traditional media, new media is a new media form developed after newspapers, radio, television and other traditional media. It uses digital technology, network technology and mobile technology to provide users with information and entertainment through Internet, wireless communication network, wired network and other channels, as well as computers, mobile phones, digital TV and other terminals.

The characteristics of new media are interactivity and immediacy, popularity and enjoyment, multimedia and hypertext, personalization and community.

With the rapid development of science and technology, new media has attracted more and more attention and become a hot topic. The prosperity of new media in the industry has further strengthened the academic research on it, and many experts have studied new media from different angles. At present, the famous experts and scholars who study new media in China are China Renmin University School of Journalism, Kuang, Chen Yongdong of Shanghai Theatre Academy, Xiong Chengyu of Tsinghua University School of Journalism and Communication, Meng Wei and Huang Chuxin of China Academy of Social Sciences, Deng Xinxin of China Communication University, Peking University, Hu Yong and Zhong Ying of Huazhong University of Science and Technology.

Latest explanation

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New media [2] is not a general term for emerging or new media, and new media should have its relatively accurate concept. New media or emerging media are both.

interactive personality tv

New media is a relatively narrow concept, which can not meet the needs of new media development and is not conducive to industry communication. Therefore, after studying the media, analyzing a lot of market data, and seeing the industry's understanding of new media, the industry has summed up a relatively accurate definition of new media from the perspective of consumers. Based on some research, this definition is not an imposed concept. I hope to get the exchange of people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the in-depth exchanges and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry.

New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile phone TV, network, desktop windows, digital TV, digital movies, touch media, mobile phone network and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

The new place of new media must first have an innovative side, namely, innovation in technology, innovation in form and innovation in concept. I think the latter is more important. It is more appropriate to call it formal innovation and technical improvement, which is not enough to prove that it is a new media. Conceptual innovation is the core of the definition of new media. As for the definition of whether new media are interactive in the market, it is one-sided and undesirable. Whether or not to interact is an individual problem and has no universal significance. The author thinks that we can use personality. ......