How does a beauty salon activate sleeping customers?

Sleeping customers can be understood as old customers or customers who have visited the store before, but these customers have not come to the store for a long time due to these reasons. How to activate these customers?

1. Make phone calls to visit customers

During the Chinese New Year or holidays, call these customers and pay a return visit to check on the situation. If they are dissatisfied with the service in the store, they should be punished. Comfort and say nice things, people who have a certain favorable impression of the store need to communicate and contact more. Don't do too much sales and publicity, just pay a return visit and inquire about the results the product has brought to them.

2. Create opportunities to communicate with customers

Customers rarely take the initiative to contact the store. Since they are dormant customers, it means that they are not very familiar with the store and may not be able to contact them at all. I can't think of a store like this, so I need the store owner to take the initiative and create opportunities to communicate with customers. For example, what activities have been held in the store recently and which projects are more suitable for him? This way, we can see if we can strive for more communication and contact.

3. Customized plan

Specially customize a plan for these dormant old customers. For example, create a preferential activity for customers who have spent money in the store, and provide some preferential activities. And so on, attracting them to enter the store and spend money!

4. Analyze needs

Why do customers become dormant customers? This needs to be carefully analyzed and summarized. If the service quality of the store is not enough, service awareness needs to be strengthened. If the store equipment is poor, then the equipment update issue needs to be considered. If the attitude is not good enough, then should the attitude problem be improved? , a series of issues need to be summarized and analyzed! Only when you know the reasons can you do a better job!