Model essay on personal summary report of sales staff

After a period of training, your ability as a salesperson has been greatly improved, so have you written your summary of becoming a full member? The following are five sample articles of personal summary reports of salespeople that I brought to you for your reference!

Sample report of sales staff 1

As the New Year bell approaches, we bid farewell to the hectic 20 years and usher in a bright, hopeful and energetic 20 years with enthusiasm and expectation.

In a blink of an eye, I have been in the company for half a year. Looking back on the work done this year, I feel quite touched. Over the past year, first of all, I thank the company for giving me such a development platform and cultivating it with heart; I thank the manager for his encouragement and supervision in my work. Let me learn a lot of business negotiation knowledge and skills, and take the first step for the company's next business development. Secondly, I thank this business team and my colleagues for their mutual encouragement and cooperation in their work. Everyone has something to learn. I learned a lot from them and made myself more mature.

After a year of continuous running-in of the company's business model, I also realized that a salesperson's knowledge, social skills and business negotiation skills determine his sales skills. To this end, after a year of work accumulation. I am aware of my existing shortcomings and advantages. Now I want to talk about two aspects:

First of all, in terms of product expertise

(1) product knowledge: strengthen the production process, material characteristics, specifications and models of series products. Understand how to use the product; Understand the relevant scenarios of competitive products in this industry.

(2) Company knowledge: In-depth understanding of the background, product production capacity, production technology level, equipment, service mode and development prospect of the company and other competitors.

(3) Customer demand: Understand the customer's purchasing psychology, purchasing level and basic requirements for products.

(4) Market knowledge: Understand the market trends and changes of series products, customer purchasing power scenarios, and analyze different product use industries and regional markets.

(5) Professional knowledge: further understand other aspects of technological knowledge related to-products, so as to better communicate knowledge and business scope with different customers, and understand the thinking changes of different industries and companies in the new year, so as to better cooperate.

(6) Service knowledge: understand the basic etiquette of reception and reception, and deal with the customer's situation seriously, seriously and quickly; Effectively convey company information and gain trust.

Second, sales skills.

(1) My inner feelings at work. Thank you for giving me such a development platform. After working with you, I learned a lot of sales skills and negotiation skills from you. With these experiences, I believe that I can grow up independently in my post more smoothly in my future work. Thank you for your help with your work. These are the accumulation of my wealth.

(2) Adjustment of professional mentality. A salesman's day should start at the first sight in the morning. Every morning, I will wake up from the cheerful and radical alarm, and then greet the day's work with full energy and joy. If I don't have as much experience as others, then I will compare honesty and service with others.

(3) Customer development and maintenance. I think attacking customers is the same as setting goals. First of all, we should focus on becoming customers. Only in this way can we achieve results. When the key customer approves, I will shift my energy to the second key customer.

(4) the lack of their own work. After such a long period of work accumulation, I am very dissatisfied with my overall performance, mainly because my business experience is not rich enough and my goals are not clear enough. Toughness and business skills need to be broken, market development skills need to be strengthened, negotiation strength is not enough, and confidence in the performance of their existing market areas is insufficient. I hope I can improve my shortcomings as soon as possible, give full play to my advantages, lay a good foundation for future sales business, and improve my self-confidence and business sales ability.

Three. 20-year prospect and planning

20- I'll be there soon. Although I am not very satisfied with my work, I want to move on. A year's plan starts with spring. The new year is coming, I want to sow well and plan well for myself, and look forward to better performance at the end of next year. In the process of the company's development, I think that to be an excellent sales manager, we must first adjust our thinking, unify our thoughts and goals with the company, and clarify the company's development direction, so as to fully integrate into the company's development and carry out our work in an orderly manner.

1. Ideologically: I must adhere to the business philosophy and business philosophy consistent with the company, unify my goals and understanding with the company's top management, and assist the company in promoting corporate culture construction.

Second, self-awareness: abandon the selfish, strong and lazy temperament, learn from the strengths of others with an enterprising attitude, learn to be modest, and learn to get along more harmoniously with superiors, friends and colleagues, whether in product sales or product production knowledge learning; Finally, I expect companies and individuals to have more room for development.

Third, in business: first, plan your own market area and understand the characteristics and goals of customers in this area. After understanding the customer's information, hobbies, family scenes, etc. We can tap customers' needs and do what customers like, so as to serve customers better. Secondly, we should pay attention to the expansion of market industries. What is unusual is some emerging industries, which have relatively wider development space; The profit margin is relatively higher. Third, grasp the priority of key customers and secondary customers. Handle my business time reasonably and improve my work efficiency. Finally, we should understand the future development trends and problems of the product industry. Predict ahead of time and be fully prepared for opportunities and challenges, so that I can always stay one step ahead of others.

Finally, on the occasion of the new year, I wish the company a pleasant journey in the future! Everyone has a successful career and all their wishes come true!

Model essay on personal summary report of sales staff II

I have been transferred to the sales department for a year. Looking back on the road I have traveled and what I have experienced this year, I don't have too many feelings, too many surprises, and my mind is calm and calm. With the leadership and help of the company leaders and the full assistance of colleagues in the department, I am based on my own work and the sales work is progressing smoothly. Although the sales situation is good, the repayment rate is not optimistic because the group headquarters does not settle the payment in time. -I will try my best to overcome this factor in 2008 and solve the payment problem with all subsidiaries in time. The contents and feelings of sales work are summarized as follows:

Usually, the company handles door-to-door business and deals with the problems in the process of product sales. Before that, it conducts friendly communication with various departments and cleans up the accounts payable with the group headquarters in previous years. Because I didn't handle the accounts a few years ago, and some documents were lost and the price or other problems brought a lot of trouble to my present work, I promoted every new product, closely contacted the dealers and analyzed it according to the differences of regions, industries and audiences. In my daily work, I accept the arrangement of the leader.

Summing up my work in the past year, I still have many problems and shortcomings in my own work. I need to learn working methods and skills from other salespeople and peers. In 20- 2000, I plan to learn from each other on the basis of my work gains and losses this year, focusing on the following aspects:

1. annual sales task, actively collect information at ordinary times and summarize it in time.

2. The manager's sales work, from the product price, quantity, quality and their own service attitude, seriously communicate with customers.

3. Accuracy and careful review.

4. Dispose of damaged items in time.

5. Maintain customers and constantly develop new customers.

6. Everything, stick to it!

Finally, I summarize the problems in my work.

1. Insufficient inventory. Although the inventory table indicates the minimum inventory of each product, it actually does not match, and many products have even been out of stock. In the case of low inventory, it is suggested that the warehouse contact the production department to place an order in time, or contact the sales department to remind them to place an order. Most cases of flight orders are related to insufficient inventory.

2. The goods were not returned in time. The return time is always delayed. For this phenomenon, buyers' attitudes are mostly irrelevant, and they seldom think about how to solve problems with suppliers, but hope that sales staff can communicate with customers to delay time. This will reduce the credibility of our customers. (This phenomenon is very serious)

3. Handling of supplier return. Many unqualified products are finally picked and sold as qualified products because of the delay of time, which is very inconsistent with our belief of "pursuing high quality" There are often things that are taken out, because the quality problems make the sales staff very embarrassed.

4. For the business without repayment, regular reminders or reminders should be made. Many businesses have been repaid, and the finance department didn't tell the sales staff until several months later. During the period, the sales staff thought that they had been urging not to repay, which gave the customer a very bad impression!

5. There is no coordination between departments. For the convenience of their own work, they often don't care too much about others and don't consider the trouble they bring to others. Sometimes a word or a small matter can be solved, but it makes the sales staff take a lot of detours.

6. the problem of sending cars.

7. The speed of product development is too slow.

It is worth mentioning that last year made great progress compared with the same period last year. Through the joint efforts of all staff, the company has achieved a comprehensive victory in all its work, and all its operating indicators have reached a record high. This is encouraging. But we still need to do better and stronger. This year, I will work harder to do my job and help others actively. I also hope that some problems existing in the company can be properly solved. Constantly develop new products and new fields, I believe that the company will go further and have a higher market share, and everyone will be filled with a happy smile!

Model essay on personal summary report of sales staff 3

The sales staff of modern enterprises are the vanguard of market development and an important representative of corporate image, and they must have good quality. The qualities that a salesperson should possess include the following four aspects:

1, spirit An excellent salesperson must have a strong professionalism, love his job, be energetic and be brave in pioneering.

2. knowledge This condition determines the sales ability of salespeople and is the basis for doing a good job in sales. Includes the following aspects:

(1) commodity knowledge. Familiar with the production technology, quality characteristics (including fabrics and materials), functions (under what environment and conditions), specifications and models (including fabrics and products), production cycle, delivery date and inventory of all goods in shopping malls: understand the use method and maintenance knowledge of goods; Understand the competitive products in this industry.

(2) Enterprise knowledge. It is necessary to master the company's historical background, business philosophy, production capacity, product structure, variety series, technical level, equipment, service methods and development prospects. Understand the company's sales situation and sales network in various regions.

(3) User knowledge. Understand the consumer psychology, consumption level and basic requirements for environmental layout of buyers (including potential customers).

(4) Market knowledge. Understand the environmental changes of the market and the purchasing power of customers, and conduct market analysis according to the information collected in the sales process and customer feedback information.

(5) professional knowledge. Understand product-related technical knowledge; Understand product culture and product fashion trends, so as to understand their cultural literacy and aesthetic taste according to the information obtained from communication with customers, and introduce products in a targeted manner.

(6) Service knowledge. Understand the basic reception etiquette (pay attention to the taboos of foreign guests and social knowledge about nationalities and religions), and handle documents seriously, seriously and quickly; Effective use of body language (including posture, language, movements, etc. Passing information is an effective way to gain trust.

3. self-cultivation. Because salespeople are in direct contact with customers, only by winning the trust of customers can they work smoothly. Therefore, salespeople must have good self-cultivation: generous appearance, decent clothes, dignified manners, humble attitude, reasonable, supercilious, so that customers are willing to communicate with them.

4. skills. Sales staff should skillfully use various skills according to the characteristics of products in this shopping mall. We should be familiar with customers' purchasing motives, be good at grasping the opportunity of displaying and introducing products to approach and convince customers, create trading opportunities, and even become friends with customers to promote the formation of potential customers.

The mastery of sales means and skills by sales staff is the key to improve the transaction rate and establish a good image of the company. Sales skills include the following aspects:

First, stimulate interest.

Explain to potential buyers that the products in this mall can meet their needs and satisfaction, so as to attract attention. The main methods to arouse interest; Constantly adjust the supplementary goods in the shopping mall to make customers feel fresh every time they enter the store; Create a smart and tasteful environment to attract customers; When there are many customers in the store, choose one of them as the key work object and explain his problems patiently and carefully to arouse the interest of other customers in the store.

Second, gain trust.

Trust in enterprise products can further guide buyers to make purchase decisions. In order to gain the trust of customers, salespeople should start from the following aspects:

(1) Respect customers; Grasp their consumption psychology, make use of good service knowledge and expertise, and let customers get psychological satisfaction as consumers in the shortest time.

(2) Truthfully provide relevant product knowledge that customers need to know.

(3) When communicating with customers, effectively use body language (such as eyes and expressions) to convey your sincerity.

(4) When introducing products, it will only be counterproductive to gain customers' trust in our products by attacking other similar products, and even make customers feel disgusted.

(5) When talking about problems, try to put yourself in others' shoes, which is very convincing.

Third, know your customers.

When talking with customers, salespeople can start to understand customers' choice intentions from the aspects of customers' purchase motives, product styles, personal color preferences and general economic situation, so as to introduce products in a targeted manner.

Fourth, seize the opportunity.

According to the different purposes of customers, different reception methods should be adopted. For customers with strong purpose, the reception should be active and quick, and the goods should be carefully demonstrated by using the other party's questions, and the opportunity should be lost; For customers who are hesitant and are "shopping around", the sales staff should patiently explain the characteristics of this product to them, don't rush for success, and let the customers think about it before making a decision; For customers who have become buyers of goods, we should keep in touch with the guests, focusing on the company's services and other complementary goods, so as to avoid feeling left out.

Verb (abbreviation for verb) guides consumption.

When customers already know something about their favorite products, but they are still considering them, sales staff can help them make a choice according to their knowledge of the products, tell them what effect this product can achieve, and inadvertently talk about the high level of consumer groups of this product, thus effectively promoting the final transaction. The most important thing to guide consumption is that sales staff introduce products with deep professional knowledge and provide professional advice to customers.

Opinions on the treatment of intransitive verbs

In sales work, we often hear customers' opinions. An excellent salesperson should not be bothered by the different opinions of customers. Salespeople should first try their best to provide buyers with the goods they like, so as to avoid or minimize objections. For the objections that have appeared, the sales staff should listen patiently. If the customer's opinion is incorrect, explain it politely. On the contrary, we should sincerely express our gratitude.

Seven, pay special attention to after-sales.

After-sales service is a more important link than selling goods, and it is also a very important link to deal with the relationship between enterprises and customers. It can build consumers' trust in the enterprise, not only strengthen the relationship between merchants and customers who have bought goods, but also make them "repeat customers". At the same time, old customers can also influence customers from the following aspects, open up a broader market and do a good job in after-sales service;

(1) Contact customers and guarantee services. After the product is sold, it does not mean the interruption of the buying and selling relationship. Sales staff should continue to contact customers regularly, keep in touch and serve customers. If the customer is satisfied with the product, the sales staff should fully fulfill the guarantee of assembly, maintenance and service, accept the customer's opinions happily and take improvement measures in time.

(2) Record and save information. The sales department of an enterprise understands the changes of the product sales market by establishing customer files and keeping work records, which provides useful reference for analyzing and opening up the market and valuable information for improving after-sales service. The information that the salesperson should keep and record includes: the name, address and contact information of the customer, the name, model, specification, purchase amount, transaction amount and other valuable information (products of competitors in the market and their marketing characteristics, etc.) during the customer conversation. ), the reasons why customers buy or not buy in the sales process, and what opinions are put forward on the products of the enterprise.

(3) Analysis and management of key customers. Key customers are the core part of all customers, accounting for a large proportion of all sales profits in shopping malls. They are representative and influential in a certain social level, have taste in product selection and advocate trends. These customers can be selected from work records and customer files, and it is an important marketing tool for salespeople to regard such customers as key public-private relations in after-sales work. According to experience, some customers who may become key customers at some time in the future can be considered as potential key customers, and such customers must also attract the attention of sales staff.

(4) Handling of after-sales problems of products. Enterprises should try their best to ensure product quality and avoid after-sales quality problems. However, if this kind of problem occurs, after receiving the complaint, the sales staff should first sincerely apologize to the customer, contact the relevant departments to solve the problem through consultation in the shortest time, and ask the customer for advice until they are satisfied. Finally, they should thank customers for their complaints. Detailed work records should also be made to deal with such problems as important information for improving products and quality; At the same time, properly handling the after-sales problem is also a rare opportunity to open up the market, develop group customers and establish a good image of the enterprise.

Eight, sales 10 kinds of opening remarks

Before negotiating with customers, salesmen need appropriate opening remarks, which can determine the success or failure of this sale. Sales experts often use the following creative opening remarks:

(1) money. Almost everyone is interested in money, and the ways to save money and make money can easily arouse customers' interest, such as recommending special prices, promoting products and participating in activities.

(2) Sincere praise. Everyone likes to listen to good words, and customers are no exception. Therefore, praise is a good way to get close to customers. When praising customers, you must find out the features that others may overlook, so that customers can feel that your words are sincere. If you don't praise them sincerely, it will be hypocritical flattery, and of course it will not be good.

(3) Use curiosity. Salespeople create a mysterious atmosphere, arouse each other's curiosity, and then, when answering questions, skillfully introduce products to customers.

(4) Take famous companies or figures as an example. People's buying behavior is often influenced by others. If a salesperson can grasp the psychology of customers, he will certainly get good results.

(5) ask questions. Salespeople ask customers questions directly and use these questions to attract their attention and interest.

(6) provide information to customers. Salesmen often attract customers' attention by providing some useful information. Concerned about the interests of customers, but also won the respect and goodwill of customers.

(7) Performance demonstration. Using all kinds of dramatic actions to express the characteristics of products can attract customers' attention most.

(8) Ask customers. Now is a professional society, salespeople can intentionally ask customers some questions that they don't know about their careers. Ordinary customers will not refuse a salesman who asks for advice modestly. Between seeking advice and teaching, a harmonious atmosphere is naturally easy to establish.

(9) Transposition mode. From the customer's point of view, giving advice to customers in the application can get unexpected results.

(10) with gifts. Few people will refuse free things and take gifts as a stepping stone, which is both fresh and practical.

Model essay on personal summary report of sales staff 4

-2008 is coming to an end. During this year, the sales department made some achievements through hard work. Near the end of the year, make a summary of the work of the sales department. The purpose is to learn lessons and increase sales, so as to do a better job, so as to have confidence and determination to do a better job next year. Below I will make a simple summary of my work in the past year.

In-,resolutely implement-manufacturer's policy. Learn and formulate all aspects of sales, the core competitive advantages of the company's products, and plan and publicize the company's image and brand image together with the marketing department, as shown in various media advertisements; Radio stations, newspapers and magazines, etc. , so that the popularity of our company is gradually known by customers in the market. All the staff of the department sent more than 30 thousand text messages, in team building; Detailed assessment criteria are formulated for the sales staff, operation system, workflow and team culture of the sales department. This is what I think we have done better, but there is still a big gap in other aspects.

In terms of sales volume, our work is not good, and our sales performance is really unsatisfactory.

Although there are some objective factors, there are also great problems in other practices in the work. At present, it is found that the main problems that the sales department needs to solve are:

1, salespeople are not motivated, lack initiative and lazy, which means that they often don't pay enough attention.

2. Poor maintenance of customer relationship.

The most basic customer retention rate, basic customers and return visits of sales consultants are too few. In a month's time, a total of * * * eight sales consultants visited more than 20 customers a day, and only seven or eight intended customers were in their hands. From the numerical point of view, the basic customers of sales consultants are very few, and it is not ideal to invite customers every time they engage in activities. Therefore, some activities cannot be carried out.

3. Communication is not deep enough.

In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers and understand their real thoughts and intentions; Some questions and requirements put forward by customers can't be responded quickly and handled correctly. When communicating with customers, I don't know how much customers know about our products and how much they accept. It is a fatal mistake not to follow up after being rejected.

4. There is no clear goal and detailed plan for the work.

Sales staff have not formed the habit of summarizing and planning their work, sales work is in a state of laissez-faire, unreasonable distribution of working time and chaotic work situation.

5. The quality image and business knowledge of salespeople are not high.

Individual salesmen have low quality, many stubborn bad habits, weak sense of responsibility and work planning, and their professional ability, image and quality need to be improved.

Model essay on personal summary report of sales staff 5

Open up the market, pay close attention to production management internally, ensure quality, be market-oriented, face the challenge of this year's global financial crisis, seize the opportunity, and all the staff in the sales department work together. Qi Xin completed the sales task this year, and now the work this year is summarized as follows:

1 and-year sales

-After our company's publicity in exhibitions in Beijing and Shanghai and in professional magazines such as HC and Discovery Resources, our Young Mai brand products have gained a certain popularity, and customers at home and abroad have a certain understanding of our products. The boss set a sales volume of 60 million yuan for the sales department last year. Our sales department achieved a total sales volume of 59 million yuan in the whole year, with a production and sales rate of 95% and a collection rate of 98%.

2, strengthen business training, improve the comprehensive quality.

The product sales department is responsible for the sales of all products of the company. It is conceivable that the responsibility is great and the task is arduous. It is very important to establish a high-quality sales team that can recruit good soldiers and complete the company's annual sales task. If a worker wants to do a good job, he must sharpen his tools first. In order to improve the comprehensive professional quality of sales staff, all employees in the sales department must carry out vocational skills training to further improve their sales knowledge. This year, the company added an online version of financial management software with a network speed of 3000, which can clearly reflect the sales and financial management in time. Our sales staff are trained by Beijing Marketing Communication Technology Co., Ltd., and their professional knowledge and internal information are confidential, so everyone should have professional ethics. The boss is the top leader who leads the sales department. He hopes to strengthen the supervision, criticism and professional guidance of our employees, so that our sales staff can learn more professional knowledge and improve their technical functions and self-appreciation ability. In-I studied iso internal audit training and accounting professional knowledge training, and obtained a nationally recognized certificate. Over the past year, we have fully practiced the management knowledge and methods we have learned in the company's production management, and the display effect is satisfactory.

3. Establish a marketing network and cultivate a sales model.

Microphone line sales are the focus of our product sales department, and the sales situation will directly affect the company's economic benefits. Over the past year, the product sales department has persisted in consolidating the old market, cultivating new markets, opening up market space and tapping potential markets, and used our brand reputation to drive product sales, thus building a sales network pattern with Langfang as the main body and radiating the whole province and the whole country.

4. Pay attention to industry trends and grasp market information.

With the increasingly fierce market competition among electronic products industries, information plays an increasingly important role in the marketing process, and information is benefit. The sales department pays close attention to market trends, grasps business opportunities, demands benefits from information, and institutionalizes, standardizes and regularizes market research and information collection, analysis and collation. The product sales department has established a stable and reliable information channel through market research, business negotiations, newspapers and magazines, industry associations, computer networks, etc., and paid close attention to the development trend of the industry; Establish customer files and manufacturer files, and strive to collect basic information; According to the market situation, actively send business personnel to track and master the dynamics of the domestic sales market.

5. Make persistent efforts to meet new challenges.

Looking back on the past year, all the business personnel in our sales department worked hard, United and cooperated, and made positive progress, and achieved good sales performance. Achievements belong to the past. Looking forward to the future, the road ahead of the sales department is longer, more difficult and more arduous. All business personnel in our sales department unanimously stated that they must give full play to their enthusiasm, initiative and creativity in 2000, perform their post responsibilities, do their best to do a good job in sales in 2000, deeply understand the dynamics of the electronics industry, further develop and consolidate the domestic market, and create higher sales performance for the company.

Dragon ushered in the spring, and I wish our Beijing Er Fu Technology Co., Ltd. sales performance in by going up one flight of stairs in 20- 2000, walking in the forefront of the electronic industry, close to our ideal.

-End.

Generally speaking, this article is a good summary article, from the beginning of the summary-finally looking forward to the sales performance in 20 years-full of enthusiasm for sales work.