How to do a good job in online shop marketing?

First, the strategy of attracting buyers.

How to make your store stand out from many stores and catch the attention of buyers? It must be attractive enough. After your store's credit rating reaches a certain level, your store traffic, stores and treasure collection will increase accordingly. These are all conditions to attract buyers, but you still need some strategies.

These strategies can be discount promotions, spikes or novel lottery activities. In short, they should be attractive. Of course, your baby title should be optimized, and the optimization of baby title also needs hard work and teamwork, such as using Nissin's planning and management function to record the daily product views of online stores, rationally adjust strategies and promote sales.

Second, the confidence-building strategy.

After the buyer clicks into your store, how to eliminate the vigilance and produce the desire to buy your baby? This requires a process of building trust. First, buyers usually browse baby pictures and descriptions. If your pictures are taken in kind, you should tell the buyer that the buyer will feel more at ease and have a feeling of what you see is what you get. Secondly, the description should be attractive, but not exaggerated, and should show the highlights of the baby; Finally, attractive compliments are essential. If not, it needs to be obtained by brush drilling.

Third, the promotion strategy.

When the buyer is interested in a commodity and has confidence in it, there is a great possibility of transaction. However, there may still be some factors that make the other party indecisive. At this time, you should use some "means" to attract him to place an order, such as discount, free mail or giving him extra vouchers to facilitate the transaction.

Fourth, emotional investment strategy.

Practice has proved that emotional marketing is a good way to increase customer stickiness. According to the data, the cost of retaining old customers is only 20% of developing new customers, so it is very necessary to develop old customers well, which requires us to work hard on emotions, such as giving gifts, samples and giving more discounts. Of course, new customers should keep developing, because they may also become old customers.