May Day Restaurant Event Marketing Plan

2022 May Day Restaurant Event Marketing Plan (9 general articles)

In order to ensure that the event is carried out in an orderly and effective manner, we need to formulate an event plan in advance. A written plan is made for the activities to be carried out. What are the format and requirements for the activity plan? The following is the 2022 May Day restaurant event marketing plan that I carefully compiled. It is for reference only. I hope it can help everyone.

May Day Labor Day Restaurant Event Marketing Plan 1

Activity Ideas:

During the May Day holiday, the catering industry has obvious holiday business opportunities, and many wedding banquets , birthday banquets, family banquets, etc. will be held during this period. First, it is during the short holiday period, and it is rare for relatives and friends to get together; secondly, during the short long holiday period, people’s demand for travel is strong, so the mobile consumption will also It brings a lot of performance space to the catering industry.

Event name:

"Steal half a day's leisure and have a delicious meal during the May Day holiday"

Event time:

20xx May 1 to May 7, 2018

Activity content:

1. “Eat hot Sichuan food and get refreshing drinks”

May 1 —During the event on May 7th, every guest who dines in the store and spends xx yuan or more will receive a portion of the store's selected sweet fruits (or a glass of refreshing sour plum juice) for each table.

2. There are three set meals of "Excellent Sichuan Cuisine at Common People's Prices" and "Excellent Sichuan Cuisine at Common People's Prices": Parent-child three-person set meal for 188 yuan, Happy Six-person set meal for 588 yuan, and Family Portrait set meal (for 10 people) 880 yuan. Yuan.

During the event from May 1st to May 7th, our store will launch a special offer

3. "How much do you know about classic Sichuan cuisine" Q&A

Sichuan cuisine during the meal Knowledge questions (questions should not be too simple), customers send their answers to the restaurant's SMS platform, and those who answer correctly will receive a small gift worth x yuan. The restaurant also uses this to obtain a large number of customer mobile phone numbers, becoming a target for future publicity services. May Day Labor Day Restaurant Event Marketing Plan 2

Event theme: Stay at Yuanwanglou Hotel and enjoy a wonderful holiday

Event date: April 30-May 3, 20xx

In order to thank customers for their long-term support, Beijing xxx Hotel launched the "May Day" Golden Week promotion during the May Day period

Room discount:

Promotional price for ordinary standard room: ￥298 yuan/room night (net price)

Promotional price for business standard room: ￥380 yuan/room night (free breakfast for two people)

Business king bed Room promotion price: ￥460 yuan/room night (complimentary breakfast for two people)

In terms of catering:

1. Launch economical "Festive Family Packages" at different price points, featuring special dishes, Mainly home-cooked dishes

For three people: RMB 288/set (1 cold, 4 hot, 2 snacks, 1 platter, Yuanwang yogurt/person)

For six people: RMB 488/set (6 cold, 8 hot, 4 snacks, 1 platter, Yuanwang yogurt/person)

For eight people: RMB 588/set (6 cold, 9 hot, 4 snacks, 1 platter, Yuanwang yogurt/person)

2. Guests at midnight will enjoy a 12% discount (excluding alcohol), and will receive "Yuanwang yogurt" as a gift.

In terms of recreation:

1. If you go to the recreation department with your room card, you can enjoy any one of the following activities for free every day

2. Business hours: 15:00-23:00

Indoor swimming (1 hour)

Brunswick Bowling (1 game)

Pocket billiards (1 hour )

Table Tennis (1 hour)

Fitness (1 hour)

For details, please call:

A variety of promotional activities will Bring more benefits and surprises to guests staying at Beijing xxx Hotel! May Day Labor Day Restaurant Event Marketing Plan 3

Event theme:

"Discounts are available every day, let us know "Own it all at once" cashback reward recruitment is in progress

How to participate:

1. Inform the merchant of the source page of this promotional information

2. Cashback from participating merchants Promotional offers.

3. Enjoy the promotional offers launched by merchants.

Activity time:

This activity is only valid from 20xx-5-1

Notes:

1. Make an appointment through this information There is no charge to enjoy various promotions.

2. Please make a reservation by phone one day in advance when purchasing, and the validity period of the activity will continue to be effective.

3. When contacting the service provider, please be sure to explain that you saw it from the Strait Promotion Network. May Day Labor Day Restaurant Event Marketing Plan 4

Methods:

1. Customer birthday care text messages on holidays: use holidays or birthdays of old customers to provide price discounts to attract customers;

2. SMS discount coupons, on-site SMS dating;

3. Customer service: confirmation SMS after ordering meals and rooms, SMS reminder or address information before coming to the store;

4 , Advertising: Use mass advertising to carry out advertising, release special price information, and increase popularity;

5. SMS introduction of service-related knowledge, for example, restaurants can introduce new dishes, special dishes, seasonal dishes, etc. Satisfy the early adopter mentality of the majority of diners and avoid customer loss;

6. On-site lottery: Guests who send text messages have the opportunity to receive price discounts or receive special dishes as gifts. It can not only increase the interest of guests, but also obtain a large number of customer mobile phone numbers, which will become the target of future promotional services.

Case: xx restaurant May Day marketing planning plan

Time: x month x day - x month x day (xx store)

Activity content: < /p>

1. Advertising slogan: "Visit the Prince's Mansion, eat Sichuan cuisine, and feel refreshed."

During the Golden Week from x month x to x month x, all guests who come to the restaurant with tickets to visit xxx Garden on the same day will receive a cool and sweet fruit (or a cup of sour plum juice) for each table ).

2. Touch the "May 1st" lucky draw event

During the holiday from x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x Participate in the lottery with your checkout. Anyone who draws a ticket with the words "May Day" written on it will receive a ticket to xxx Garden; anyone who draws a ticket with the words "May Day xx Store" will receive a tricycle Shichahai Hutong tour ticket.

3. "XX Hotel Vegetables and Camphor Tea Ducks are on sale at a special price"

During the event from x, month x to x, month x, xxx store is limited to 20 xxx restaurant vegetables per day. Camphor tea ducks are on sale at a special price. The original price is 96 yuan/each, and the special price is 60 yuan/each. During the event, there are two special dishes for guests to choose from: Braised Double Abalone in Soup 118 yuan/portion (original price 198 yuan), and Braised Red Ginseng with Scallions 48 yuan/portion (original price 88 yuan).

In addition, in order to reward consumers, during the event from x month x to x month x, xxx store specially launched three set meals with "high-quality Sichuan cuisine at ordinary people's prices": parent-child three-person set meal for 188 yuan, Happy The six-person package is 588 yuan, and the family portrait package (for 10 people) is 880 yuan.

4. Book a "Yizhizhai" restaurant and get a free garden tour

During the event from x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x, x Free tour of xxx Garden.

Let guests fully experience the artistic conception of "Sichuan cuisine in xx, classic Sichuan cuisine". May Day Labor Day Restaurant Event Marketing Plan Part 5

"Retain old customers and develop new customers."

Holidays such as May Day are the peak period for catering consumption, but the income of the three days of May Day is not as good as the income of one month. The purpose of holiday marketing is not only to improve short-term economic benefits, but also more important Retain existing old customers, develop potential new customers, and drive future performance growth. In addition, Jiazhou Xincheng and Mantingfang will have many potential consumers moving in in the future, and new customers will be developed.

In response to this theme, implement new product development strategies, combined sales strategies and membership card marketing strategies. And carry out promotional publicity targeted at the consumer groups of this hot pot restaurant.

Membership card marketing strategy

(1) Benefits of implementing membership cards:

1. Long-term advertising effect.

2. Help retain old customers.

3. Collect member information to improve future products and services to make customers more satisfied and facilitate future marketing plans.

(2) Membership divisions

Ordinary members and gold card members

(3) Membership card functions

Ordinary members: consumption with the card , get a free special dish; or enjoy discounts.

Gold card members: When spending with the card, you will have priority to use private rooms, and the private room fees will be waived; you will receive a complimentary special dish; and enjoy discounts.

Note: Try not to use discounts for low-price marketing.

(4) Membership card production requirements

Ordinary card: simple, generous and decent.

Gold Card: Noble and elegant, it can highlight the taste of the cardholder.

Both ordinary cards and gold cards are numbered uniformly.

(5) Membership card issuance form

Ordinary card: All consumers in our store can give it as a gift during the May Day period. Or those who usually spend more than 300 in our store.

Gold Card: Use the relationship network to give gifts to enterprises, institutions, and celebrities in Leshan.

Remarks: Leverage marketing: Leverage Mantingfang and Jiazhou Xincheng sales centers to provide free membership cards to their owners.

(6) Membership management (collection of consumer information)

After issuing a membership card, record the cardholder information corresponding to the membership card number, and notify the cardholder each time Specific information about consumption (number of consumers, personal relationships between consumers (relationships include family, colleagues, friends, etc.), consumption amount, consumption dishes, dining habits, etc.).

Collect member information to improve future products, services, etc., and also facilitate the formulation of future marketing plans.

New product development strategy

Eating hot pot in summer can make people feel hot and easy to get angry. And as modern people improve their living standards, among family consumers, there are often elderly consumers over 60 years old. They should not eat more greasy food; young women who love beauty should not eat spicy food either. To address this problem, targeted new product (pot base) development should be carried out:

Refreshing and warming hot pot, health-preserving hot pot, beauty and detoxification hot pot, etc. (such as hot pot with various fungi, Fresh and refreshing melon and fruit hot pot)

Combination sales strategy

Reasonably match a variety of dishes and pot bases to form different set meals, and carry out distinctive promotions for each set meal Name it and apply a certain discount to the combined package.

Functions of this strategy:

1. Guide consumers to consume different dishes and new products.

2. Help consumers make the best taste combination.

3. The naming of the set meal combination can deepen consumers’ impression of the hot pot restaurant’s dishes and the hot pot restaurant.

Promotional publicity strategy

The Chinese restaurant of a certain hotel is positioned in the mid-to-high-end market, so when promoting it, it is positioned as a "high-quality restaurant".

(1) Target consumers

At present, the target consumers of the Chinese restaurant in a certain hotel are mid-to-high-end people. They have cars, money for catering and leisure consumption, and eat Hot pot is usually served with family or friends.

Places where such people gather: tea shops and restaurants by the river on Binjiang Road, business clubs, leisure and fitness clubs, etc.

(2) Promotional form

Flyer:

1. Production requirements: Invitation letter format, beautiful and generous, 3000 copies

2. Content: A brief introduction to the Chinese restaurant in a certain hotel, new dishes, new pot bases, introduction to May Day activities, etc.

3. Distribution: Binjiang Road riverside tea shops and restaurants, business clubs, leisure and fitness clubs, etc.

4. Newspaper advertising: Instead of advertising directly in newspapers and periodicals, hand leaflets to newspaper agents and sellers, and insert the leaflets in newspapers and periodicals. This can be done at a very low cost.

TV commercial:

1. Content: A brief introduction to the Chinese restaurant in a certain hotel, its features, new dishes, new pot bases, introduction to May Day activities, etc.

2. Time and duration: Between 6 o’clock and 8 o’clock, two 30-second advertisements will be placed within one hour. Play time from April 28th to May 1st.

Note: Due to the high cost of TV advertising, whether it will be launched is yet to be determined. May Day Restaurant Activity Marketing Plan 6

May 1st - May 13th (XX store)

Activity content:

1. Advertising slogan: "Visit the Prince's Mansion, eat Sichuan cuisine, and feel refreshed."

During the Golden Week from May 1st to May 7th, customers who come to the restaurant with tickets to visit XXX Garden on the same day will receive a cool and sweet fruit (or a cup of sour plum juice) for each table ).

2. Touch the "May Day" lucky draw event

During the Golden Week from May 1st to May 7th, diners at XXX restaurant will be seated in units of tables. You can participate in the lottery with your checkout. Anyone who draws a ticket with the words "May Day" written on it will receive a ticket to XXX Garden; anyone who draws a ticket with the words "May Day XX Store" will receive a tricycle Shichahai Hutong tour ticket. .

3. "XXX Hotel Vegetables and Camphor Tea Duck on Sale"

During the event period from May 1st to May 13th, the XXX store is limited to 20 XXX Hotel vegetables per day. Camphor tea ducks are on sale at a special price. The original price is 96 yuan/each, and the special price is 60 yuan/each. During the event, there are two special dishes for customers to choose from: Braised Double Abalone in Soup 118 yuan/portion (original price 198 yuan), and Braised Red Ginseng with Scallions 48 yuan/portion (original price 88 yuan).

In addition, in order to repay consumers, during the event from May 1st to May 13th, XXX store specially launched three set meals with "high-quality Sichuan cuisine at ordinary people's prices": parent-child three-person set meal for 188 yuan, Happy The six-person package is 588 yuan, and the family portrait package (for 10 people) is 880 yuan.

4. Book a "Yizhizhai" restaurant and get a free garden tour

During the event period from May 1st to May 13th, all customers who dine at "Yizhizhai" can Free Tour XXX May Day Labor Day Restaurant Event Marketing Plan 7

1. The atmosphere of the holiday restaurant.

And in what aspects is the atmosphere reflected? When consuming in a restaurant, food is only one of the requirements for consumption. What people require more is the overall service of the restaurant. Therefore, the atmosphere of the entire restaurant must be arranged accordingly. The layout is also important. If it is a theme restaurant, it must be decorated according to the theme of the restaurant. Generally, you can refer to the following:

Lighting, the intensity of the restaurant lights and the illumination of the light color, have a great impact on the restaurant. The dining mood of catering consumers has an important impact. Reasonable restaurant light color can not only stimulate consumption desire, but also make consumers happy to dine in a visually comfortable restaurant environment.

Hue, different colors can cause different associations and artistic conceptions of catering consumers and produce different psychological feelings. If the colors of the restaurant are properly matched, eye-catching and pleasant, it will be of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.

Layout and the overall atmosphere of the restaurant are another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the restaurant theme and consumer psychology of the catering market positioning, it will definitely be favored by customers.

On the dining table, place a vase of brightly colored flower arrangements or potted flowers, such as roses, rhododendrons, Milanese flowers, etc.

Its bright colors and fragrant fragrance can put people's brains in a relaxed state and increase consumers' appetite.

Sounds, the specific sound effects in the restaurant can create a unique atmosphere. A small landscape scene is arranged in the restaurant, and the sound of the rocks and dripping springs makes people feel like walking by the spring and the stream. The restaurant plays some flowing background light music, such as Clayderman's piano music. It can make catering consumers feel particularly comfortable when dining.

Some people like mountains and flowing water, while others like lingering affection. Arranging an elegant hotel and restaurant environment is the first step to do a good job in May Day promotion activities.

2. The service of the restaurant on May Day Labor Day.

The human factor in promotional activities is very important. It reflects the attitude of a restaurant. Everyone likes to be respected and noticed. High-quality service can conquer the hearts of consumers and make consumption more enjoyable. Keeping you in mind. Therefore, before promotion, it is necessary to do basic service training for personnel, promotion characteristic training, attitude awareness training, etc., so that promotion activities can better exert their effect.

3. Innovative dish recipes for the May Day restaurant.

Consumers all like new things and have a desire to taste new dishes. Use several new dishes to attract consumers and satisfy the freshness of consumers.

4. The consumption level of restaurants on May Day Labor Day.

Most consumers like affordable consumption, and there are many ways to promote food in restaurants. They can launch different value-for-money packages with different combinations of dishes for consumers to choose from, but the price is also very particular. . As follows:

For dishes, many merchants will launch corresponding set meals and corresponding dishes for consumers to choose.

Production allows consumers to participate in the entire production process, which can better satisfy consumers’ sense of accomplishment and desire for experience.

Appreciation, food production in front of consumers, attracting consumers' attention, and also adding invisible signs to the restaurant.

Price, attracting consumers through price, is also a common method used by businesses. It must be done carefully so as not to lower the price while also lowering the brand of the restaurant.

Gifts, providing some holiday-related gifts can attract certain consumers. For example, if you book in advance, you can get free gifts, and if you spend a certain amount, you can get some free gifts. The gifts should correspond to the brand style of your restaurant. May Day Restaurant Event Marketing Plan 8

The "May Day" will be the second peak sales season we face. During this period, the "May Day" holiday will bring increased passenger flow and strong demand. In order to better seize this opportunity, we have launched this special planning event. Let us take a look at the specific content of this May Day shopping mall event design!

1. Activity Background

After the Spring Festival, the May Day Festival will be the second peak sales season we face. During this period, the May Day holiday will increase passenger flow. , the demand is strong. In order to better seize this opportunity, we have launched this special planning event. This promotion will attract Zhoubian's customer base and stabilize Zhoubian through the promotion of certain low-price sensitive products and seasonal products. customer base, thereby establishing a good image of being a good owner.

2. Activity theme

The feeling of home, the price of fun.

3. Event time

xx month xx ~ xx month xx.

4. Purpose of the event

Let customers and friends spend a relaxing, leisure, entertainment, and money-saving holiday, and enjoy the happiness of family shopping, thereby promoting holiday consumption and increasing Store sales.

5. Event location

In-store promotion.

Outside the store, contact manufacturers of daily chemicals, dairy products, etc. for off-site promotions, and contact one company for off-site large-scale promotions (performances) and other activities.

6. Promotional forms

Purchase gifts, on-site tastings, draws, etc.

7. Activity content

1. On "May Day", I want a concentration camp of xx yuan and xx yuan commodities to form a commodity special sale area (small food, small department stores, daily necessities) chemical category, etc.) and make the cover.

2. Product discount purchase: Customers who spend xx yuan in one-time shopping can enjoy a discount of rice/xxg, and the xx discount is limited to xxkg per person.

3. Customers and friends who spend more than xx yuan in one-time shopping can participate in the lucky draw with computer receipts for xx yuan xx times. The more you buy, the more chances you have to win. By analogy, small tickets will not be accumulated, and the maximum number cannot exceed xx times (outside counters and home appliances do not participate in this activity). You will be lucky enough to win the following generous prizes:

First prize: a gift worth xx yuan (xx in total).

Second prize: a gift worth xx yuan (xx copies).

Third prize: a gift worth xx yuan (xx copies).

Fourth prize: a gift worth xx yuan (xx copies).

Fifth prize: a gift worth xx yuan (xx copies).

Note: 1. Prizes will be drawn on-site on the day, and shopping receipts will not be accumulated (the more you buy, the more you get).

2. All employees in the store are not allowed to participate in this event. May Day Restaurant Event Marketing Plan Part 9

Activity Thoughts: During the May Day holiday, the holiday business opportunities in the catering industry are obvious. Many wedding banquets, birthday banquets, family banquets, etc. will choose this time. Firstly, during the short and long holidays, it is rare for relatives and friends to get together; secondly, during the short and long holidays, people’s demand for travel is strong, and the resulting mobile consumption will also bring a lot of performance space to the catering industry.

Event name: "Steal half a day's leisure and have a delicious meal during the May Day holiday"

Event time: May 1st to May 7th, 20xx

Activity content:

1. "Eat hot Sichuan cuisine and receive refreshing drinks"

During the activity period from May 1st to May 7th, all customers who come to the store to dine over XX Yuan, each table will receive a complimentary portion of our selected sweet fruits (or a cup of refreshing sour plum juice).

2. “Exquisite Sichuan cuisine at ordinary people’s prices”

During the event from May 1st to May 7th, our store will launch three set meals of “excellent Sichuan cuisine at ordinary people’s prices”: The family package for three people is 188 yuan, the happy six-person package is 588 yuan, and the family portrait package (for 10 people) is 880 yuan.

3. "How much do you know about classic Sichuan cuisine?" Q&A

Questions about Sichuan cuisine will be asked during the dinner (the questions should not be too simple). Customers will send their answers to the restaurant's SMS platform, and those who answer correctly will receive value X For a small gift, the restaurant can also obtain a large number of customer mobile phone numbers, becoming a target for future promotional services.