Model essay on mobile phone marketing case

In society, sales work occupies more than half of the country, and different types of sales work plans are different. In recent years, the business of mobile phone sales industry has developed rapidly all over the world, and the market competition has become increasingly fierce. For this reason, I have compiled the content of relevant model articles on mobile phone marketing for you. Please refer to them.

mobile phone marketing case model article 1

combined with the development status of Hangzhou Chunquan Co., Ltd., aiming at? Hangzhou Spring Spring? The sales plan for rice promotion is as follows:

1. Objectives and Vision

It is planned to achieve the sales task of more than 5 tons per month and the sales performance of 7, tons per year; Customer development aims to develop more than 1 stable customers every month, and strive for more than 5 stable cooperative customers throughout the year. It is planned to focus on several prefecture-level markets in Anhui (Hefei Store is the benchmark market), and other prefecture-level markets are the secondary markets. In addition to making great efforts to break through sales performance, more attention will be paid to brand image building and brand promotion. The specific ideas are as follows:

2. Work ideas

1. Clear responsibilities

? Quantitative assessment? Always focus on achieving the monthly sales task, and at the same time change our thinking and work in the dual role of market service and sales promotion. Do a good job in the overall planning of the company's product promotion and sales, such as strategic planning, strategy formulation, market research, brand promotion, product portfolio positioning and so on. Focusing on consumer demand, according to different market environment, we plan and guide the market operation, and pay more attention to how to assist dealers to develop a more perfect and sound sales network and more thoughtful and humanized after-sales service.

2. Resident marketing

The implementation of the resident market not only exercises and promotes sales? Cough is bad? Hemorrhoids? Gangue? What is it? What about carbon? Are you afraid of wielding punishment? Su 'an hemorrhoids? ⒖⒐ In Song Province, ⒔⒔ Is the pond fat down? Talk? Hey? Scar? Cough generation beat glycoside? What about banana harmony? Are you just tired? Postal guide? What's bothering you? Phenol? J?

The resident business of the sales department must complete six tasks:

a. Through comprehensive investigation, find market opportunities and come up with targeted market promotion plans;

b, collect the information of competitive brand products and activities, capture the market consumption demand and put forward the development ideas of new products in combination with the development trend of the industry;

c, guide the market to do a good job in terminal standardization construction and promote the healthy and stable development of the market;

d, formulate and organize the implementation of the promotion plan, check and implement the market promotion, expenses and policy use, and report the situation in time.

e, timely and comprehensively publicize company policies, enhance brand influence and popularity, and cultivate loyal customers;

f, collect and sort out highlight cases in market practice, focus on summarizing methods and experiences, and recommend them to the market for replication in time;

3. Combine with dealers to truly establish a sales network covering rural areas

In order to really play a role in the front line of the market, the sales department needs the support and cooperation of the dealer team in addition to adjusting its own positioning and improving its service level. If it is not recognized and effectively implemented by dealers, even the best scheme will only be a dead letter. The marketing team is composed of the directors and backbones of the sales department and the dealer team. The sales department determines the activity planning scheme, and then the members of the marketing team express their opinions, mainly putting forward their opinions and suggestions for improvement. For the scheme that needs further revision and improvement, the sales department is responsible for coordination and improvement; The scheme discussed and adopted at the meeting is handed over to the dealer team for implementation, and the marketing team is responsible for tracking the implementation progress and effect, and adjusting it in time to better meet the needs of consumers and provide better services to consumers

III. Management team

1. Configuration standard of sales team:

a business manager and a marketing manager are responsible for the formation assessment of the business team, the achievement of marketing and sales targets, and the formulation of planned annual sales figures.

b a market information administrator (clerk) is responsible for market research, information statistics, market analysis, sales data summary of business personnel, customer data collation, etc.

8 C business representatives are responsible for the achievement of sales performance, customer development and maintenance, regional market management, on-site implementation of company activity policies and market information feedback

IV. Market analysis

1. Fierce competition

In recent years, due to the serious homogenization phenomenon, the market supply is far greater than the market demand, and rice sales are in the buyer's market, and the competition is fierce. Therefore, it is particularly important to do a good job in customer service and management. On the premise of ensuring the quality of the company, the same quality compares the price, and on the basis of reducing various costs, it provides the best price for dealers and the best quality products for consumers on the basis of the same price. The excellent promotion models of competing products in the same industry, such as Jinjian, Beidahuang, Fulinmen and Arowana, can be learned and used for our own use, knowing ourselves and knowing ourselves, and winning every battle.

2. Integrating resources

Our company relies on the unique advantages of ecological protection fields in the region to ensure our unique green food supply, and with the strong support of the government, it is an incomparable advantage for ordinary small and medium-sized enterprises. The company needs to introduce a strong talent advantage and concentrate a large number of outstanding backbone talents in scientific research and development, sales and public relations, enterprise management, finance and logistics distribution to ensure the company's development and market development.

v. brand promotion

in order to expand the market share of our products quickly and effectively and achieve long-term development, we will systematically plan the brand promotion strategy from four aspects: product brand image, product positioning, market network construction and market promotion with the company's development strategy as the core.

mobile phone marketing case model article 2

sales plan

article 1 this sales plan is formulated in order to expand sales and quickly occupy the market with low price and high quality.

article 2: low price and high quality are the main commodities of the company in the future.

article 3 the company does not pay special attention to simple popular products or products with cutting-edge times. However, this type of cutting-edge popular products will still be introduced.

article 4 when choosing a sales base, the target is a medium-sized or above-sized sales store. Small-scale storefront marketing methods shall not be adopted in principle except in special circumstances.

article 5 regarding the sales base mentioned in the preceding paragraph, we must act carefully when making choices, making decisions, or planning and handling transactions, so as to consolidate the business foundation of the company.

article 6 before starting a new transaction with a sales store, it is necessary to submit an inspection first, and then make a good investigation, deliberation and condition check according to the regulations before deciding to conduct the transaction.

article 7 sales activities must be institutionalized and rationalized, and strive to complete all matters with high quality and high efficiency.

article 8 when accepting orders and collecting money, salespeople shall not take part in related incidental affairs, but must devote themselves to sales affairs. Therefore, in terms of sales, we should make another plan and set up a specialist to deal with this matter.

article 9 improve the handling procedures (steps), try to strengthen the contact with the sales stores and internal contacts, and improve the overall management of the business and the efficiency of related affairs. In particular, we must skillfully use various accounts (leaflets, daily newspapers) to improve efficiency.

article 1 2% of the total purchase amount is used for ordering the company, and the rest is used for the company's external subcontracting projects.

article 11 the purchase of goods shall be concentrated in a certain season as far as possible, and the ordering activities shall be carried out in a planned way. To ensure the rights and interests of both parties to the transaction.

Article 12 A delivery promotion system shall be established when purchasing goods, and the calculation shall be made according to the following conditions; For manufacturers with excellent delivery performance, the commission will be refunded, and the provisions are as follows:

(1) the quantity of goods purchased;

(2) delivery date and delivery quantity;

(3) the degree and quantity of delivery delay.

article 13 in order to ensure the rational operation of the purchase business, the company will convene a meeting attended by various purchase manufacturers, outsourcers and relevant personnel every month for consultation, liaison and agreement.

article 14 all the transactions between company a and this company (including the three companies that have been formally traded with this manufacturing company at present) shall be directly traded with this company.

article 15 if the company refuses to accept the summons, the goods delivered to the company will fall within the business scope of the company.

article 16 the person in charge of purchasing goods should contact each manufacturer by note every day and urge the other party to start as soon as possible.

article 17 when dealing with foreign orders, reports should be used, and the material name, color, product style, number, size and manufacturer's number should be recorded, and then submitted to the manufacturer (the account of the manufacturer should also be recorded), and various forms must be filled in in in detail.

article 18 the statement referred to in the preceding paragraph shall be attached when placing an order, and shall also be attached to the boxes of products and handed over to retailers and consumers together with the products.

model essay on mobile phone marketing case III

I. Activity time:

September 8, XX, September 1, XX

II. Venue:

Ultrasonic Communication City (Zijin Store and Xijie Store)

III. Activity purpose:

In order to improve the image and brand of specialty stores, as well as their popularity, and increase sales. Because of the fierce competition in the mobile phone industry, all mobile phone companies must increase their sales. Therefore, this promotion can take 9.1 Teacher's Day as the theme and

9.1 as the planning origin to make corresponding promotion plans.

Fourth, preparations:

1. The store needs to prepare promotional models with various brands, styles and functions;

2. Find out in detail whether the manufacturers have any promotional activities, so that the models promoted by the manufacturers can be used as highlights, which can effectively reduce the cost;

3. Training of sales staff, with special training for targeted models to increase sales during the activity;

4. Advertising media: leaflet (a4), storefront outreach edition (size to be determined) and newspaper media (to be determined);

V. Activity content:

1. Invest a considerable amount of money to buy gifts to attract potential consumers passing by;

2. Try to find high-level hosts from the society, so as to mobilize passers-by to participate in the activities when the popularity of roadshows is low;

3. Prepare some simple questions and games about teachers, so that consumers can see the hope of winning prizes, thus mobilizing the enthusiasm of customers;

4. according to consumers' psychology and habits, design a simple and fun game: invite all customers who are interested in participating in the event to have a short message writing competition and write a teacher. You have worked hard. Send to the specified number. The writer with the shortest time wins and sets his prize;

5. From September 8 to September 1, do the original

short message contest in Shangdang Evening News, and select the first, second and third prizes and finalists with the theme of Teacher's Day; (to be determined)

6. Hold an in-store purchase lottery: those who purchase more than 1,5 yuan (including 1,5 yuan) can participate in the lottery;

7. Group buying models are introduced: Nokia, Samsung, Sony Ericsson, Lenovo, etc. (models to be determined), and the group buying conditions need more than ten people;

VI. Activity flow:

On the morning of September 9th:

It starts at 1: and 9: 3, and the general manager gives a speech.

at 2 and 9: 4, the host will make the opening remarks, announce the start of the activity, and the etiquette company will arrange to appear in the program;

at 3: and 1: 1, the model will show the promotional models of this activity;

at 4: and 1: 25, the etiquette company will arrange to appear in the program;

at 5: and 1: 45, the on-site knowledge quiz will be started, and prizes will be given;

at 6: and 1: , the etiquette company will arrange to appear in the program;

at 7 and 11: 3, the host will inform the audience of the opening time and activities in the afternoon;

On the afternoon of September 9th:

Starting at 1: and 15: , the company will arrange to appear in the program;

at 2 and 15: 3, the on-site short message contest will be started, and prizes will be awarded. The winners will be selected and prizes will be awarded. 3. At 15: 4, the company will arrange to appear in the program;

the purchase lottery will start at 4: and 16: ;

at 5 and 16: 2, the company will arrange to appear in the program;

the event ends at 6: and 17: 3

VII. On-site arrangement of the event:

1. Venue arrangement: set up a stage in front of the mobile phone store, provided that the storefront access is not affected.

2. Personnel arrangement: only 4 people are arranged in each store, and 2 people will distribute leaflets per class, and guide customers to purchase machines in the store, which requires strong conversation and expression; 1 on-site controller to ensure good communication with etiquette company; 1 gift keeper, and the winner will be designated to issue prizes as required; 1 traffic guide to ensure smooth access in front of the store.

3. Determination of prizes: to be determined

4. Budget: omitted

8. Before and after the event, it is controlled in three parts, and the issues that should be considered in each part are:

1. Before the event,

recruitment and simple training of staff, appointment of promotion venues, communication and coordination with other departments, budget application for funds, and on-site safety.

2. during the activity, ensure the active atmosphere of the venue and the sales cooperation of the store.

3. After the activity, evaluate the activity, analyze the profit and loss of the activity, and analyze the intangible benefits. If the promotion effect is obvious, you can promote it again with the help of later holidays (such as August 15th, National Day, etc.).

note: the activity flow of this activity needs good communication with the etiquette company to determine its specific time.