Have you ever been harassed by these messages?

This year's "double 1 1" set a new record. According to the data just released by Tmall, the daily turnover of "Double 1 1" reached168.2 billion yuan, which was1120.7 billion yuan ahead of last year's turnover. Alipay peaked at 256,000, double the record of120,000 last year.

However, behind the carnival is the constant harassment of consumers by marketing messages. The data shows that during the "Double 1 1" shopping carnival last year, the maximum number of spam messages received by users reached1970,000, and the number of marketing messages will far exceed this number this year.

Text messages such as "full 199 minus 100", "the lowest this year, just wait if you miss it 1 year", "the whole venue is on sale, and there are red envelope surprises" float to consumers' mobile phone text boxes like snowflakes. Most of these marketing messages are sent from the shops where consumers have shopped, because these shops have left consumers' personal information. But there are still a lot of marketing information from other apps, such as financial platforms, travel websites, parent-child schools and so on. There is also a lot of marketing information from offline stores, such as shopping malls and pharmacies near consumers' homes.

Too many marketing messages have annoyed consumers, and some have even affected their daily lives.

Regarding marketing short messages, Liu Jianshe, who has a child of/kloc-0, said, "What woke me up in my dream was not a nightmare, but the bell." "At night 1 1, I just accompanied my daughter-in-law to breast-feed the baby at night, but the constant SMS prompts seriously affected the sleep quality of the whole family." Although I don't want to hear one message after another, Liu Jianshe, who works in the hospital, can't turn his mobile phone to vibration because of his work needs.