Chery launches high-end new energy! Two new cars of ICAR brand were unveiled.

With two products, Little Ant and QQ ice cream, Chery has gained a firm foothold in the new energy market. For Chery, which wants to develop high-end new energy, brand and product upgrading is imperative.

1June 4th, on the eve of Shanghai Auto Show, Chery Automobile officially released its own new energy brand-ICAR brand. According to the official introduction, iCAR brand is to chase new young people, and its logo takes puzzles as the creative source to create an intelligent interactive brand image full of temperature and imagination. At the event site, two brand-new models of the brand were officially released: one is the hard-core pure electric SUV iCAR 03, and the other is the concept car iCAR GT.

In fact, the iCAR brand is an upgraded version of the existing iCAR ecosystem, mainly targeting the mainstream consumption range of 65,438+500,000-400,000. In the future, Chery New Energy will have two independent and parallel brand product lines, Chery New Energy and iCAR Automobile.

Coincidentally, BYD recently released the high-end brand "Looking Up"; Changan Deep Blue has also been officially renamed as Deep Blue Automobile, and more new energy products will be launched this year; Geely also released "Galaxy" and launched a number of products. It can be seen that high-end new energy has become the general trend, and iCAR brand is the breakthrough of Chery.

ICAR-GT/03 was officially unveiled, and six new products will be launched in the future.

As a concept car, the appearance of iCAR GT is quite amazing. According to the official introduction, the new car adopts the concept of electrodeless light arc design, and the overall design style is cool and cool. The front of the car not only adds a large number of aerodynamic kits, but also adopts eye-catching wing doors, and the overall shape is very sports car style.

As for the interior, because it is a concept car, the overall shape is also very bold, such as a bracket steering wheel, a large-size floating central control panel and two round touch buttons at the handle box to complete the shift operation. This makes this car look very futuristic. As for whether this car will be mass-produced in the future, the official has not disclosed it yet.

However, what is certain is that the iCAR 03, which is positioned in the hard-core pure electric SUV, is a formal production model. From the overall design point of view, the new car adopts a more square shape, and adopts a short front and rear suspension and a four-door design. Details, such as roof rack, large skylight, dense spokes, square external schoolbags, etc. It is full of cross-country style.

In terms of size, the length, width and height of the new car will not exceed 4200/ 1830/ 1700mm, but the wheelbase will reach 2700 mm. In terms of power, it adopts pure electric drive and has a variety of endurance versions to choose from. As for the configuration, it is expected to be equipped with intelligent cockpit driving technology of iCAR and more than 20 intelligent sensors to realize L2+ automatic driving. It is worth mentioning that the official said that the new car will also be built with all-aluminum girders, the strength will be increased by 30%, and it will be equipped with 10 driving modes to further enhance its gameplay attributes.

Of course, in addition to these two cars, the official also said that in the future, the iCAR brand will launch six products to achieve multi-category coverage of ARV, SD, SUV and MPV, and strive to become a popular intelligent electric passenger car and provide users with better products and services. At the same time, the iCAR brand will establish more than 300 brand image stores within half a year, including the National Top 100 Group and the regional Top3 Group, and complete the channel layout.

With the breakthrough of intelligence and battery, iCAR has a strong "support group"

The future electric vehicle is a contest between intelligence and battery technology, and the iCAR brand has also been laid out in advance.

In terms of intelligence, iCAR released the i-MS multi-element Rubik's Cube new energy architecture and i-VA ecology, which will expand the possibility of product diversification and focus on non-inductive links through i-VA eco-intensive intelligent vehicle control. At the event site, the government also released a brand-new iCAR ecology, and jointly established an ecological co-builder alliance, including Bosch, Alibaba Cloud, Contemporary Amp Technology Co., Ltd., Tencent, JD.COM, China Mobile and Qualcomm brand, which is a powerful "support group" for the iCAR brand.

In terms of batteries, Chery and Contemporary Ampere Technology Co., Ltd. released a comprehensive and deepening strategic cooperation, and released a joint battery brand -ENER-Q, which covers all-power types such as pure electric, plug-in and extended program. It is worth mentioning that the official said that the sodium ion battery of Contemporary Ampere Technology Co., Ltd. made its debut in Chery.

Write it at the end

In fact, the launch of a new brand is always accompanied by opportunities and challenges. With the increasingly fierce competition in the domestic new energy vehicle market, iCAR brand relies on Chery Group's technical endorsement, while doing things through smart products and user thinking, all of which are the basis for its future breakthrough.

However, for the current iCAR brand, how to make users remember it quickly after its launch? How to quickly lay out future product channels? In the face of competitors, how to differentiate and ensure the quality and experience of products? These are all problems that need to be faced.

Of course, from the consumer's point of view, more products, richer choices and more ways of playing are always what consumers want to see. Finally, I hope iCAR brand can make a breakthrough in the future market and realize Chery's dream of high-end new energy as soon as possible!

This article comes from Che Lu, the author of Yi Che Hao, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.