Summary of company promotional activities (5 selected articles)

Summary of the company's promotional activities 1

According to the deployment and arrangements of the head office, --Zhongdian held a drug promotion on ------- With the correct leadership of the head office and the joint efforts of all store staff, this promotional activity has achieved good results and has expanded the good reputation of Guoda Renhetang Pharmacy in the society to a certain extent. This promotional activity is now summarized as follows:

1. Make full preparations before the event to lay the foundation for the success of the promotional activity

1. Organize store staff to learn and understand this arrangement arranged by the head office In the spirit of this activity, on the basis of monthly fixed-time promotional activities, the loopholes in the work were analyzed, the importance of this activity was emphasized, and DM orders were distributed to each employee and distributed in slices. All store employees are required to arrange their time in advance and work all day during the event.

2. According to the requirements of the event, organize store staff to inventory inventory, prepare supply sources for promotional products and gifts, and stock up on special price medicines, commonly used medicines, seasonal medicines, detergents, home appliances, etc. in advance.

3. Specially organize employees to discuss how to promote drugs and analyze possible problems. If there are too many special-priced products or impulse products, how can we ensure gross profit?

4. Create a good service environment. Organize store staff to tidy up the environment inside and outside the store to ensure it is clean and hygienic, and medicines are placed neatly. We made POP posters for special price medicines. Out-of-store promotional posters were made for more than 70 special-priced drugs and posted in 8 display windows outside the pharmacy. At the same time, in order to highlight the special-priced medicines and attract customers' attention, more than 70 explosive stickers were specially made and placed on the display areas of the medicines. In order to highlight the effect of the event, a rainbow door was erected in front of the store, flower baskets were placed, and speakers were arranged, which played a great role in this event.

2. The results of this activity

-Month-day sales - 10,000, -Month-day sales - 10,000, -Month-day sales - 10,000.

3. Experience of this event

1. It was rainy and foggy from March to Sunday. At the beginning of the activity, we expected that the effect would be to increase business than usual. About 30 is considered successful. We felt lack of confidence due to weather and other reasons. Unexpectedly, all the preparations we made in advance played a big role.

2. Factors such as text message promotion before the event, city-wide medical insurance card swiping on the city's Internet on - month - day, clearing the card before the end of the year, generous gifts and other factors drove sales.

The order issuance time is short, somewhat hasty, and the coverage is not wide enough; due to concerns about the expected effect of the activity, - oil stocking is insufficient and there is a shortage.

4. The next step is to actively learn from the experience and shortcomings of this event, actively develop new members, and send text messages during event promotions.

This event received full support and help from the leaders of the head office. Manager Chang provided gifts to our store immediately. Manager Rong Haifeng provided food and accommodation in Tancheng for a week, ready to help solve any problems encountered! This All employees in the store were very excited about the results achieved in this activity and felt a sense of release. The hard work and overtime work were not in vain. They will work harder to increase sales and actively complete the company's tasks in the future.

A large-scale promotional activity for the seventh anniversary was launched on the 20th of the year. The overall effect is good, and it has left a good teaching material for our future work.

The preliminary preparations for this project were very sufficient and covered a wide range of areas. With the careful demonstration by store managers and various departments of the company, a relatively complete and highly operable overall marketing manual was formed.

In terms of promotion, we applied promotional activities targeting the consumer groups mainly families and housewives, which achieved the desired effect. Consumers responded enthusiastically and fully achieved the purpose of gathering popularity.

In terms of products, we have carried out product promotion activities such as "hot fresh food, only for one day" and "crazy special prices, limited time purchase" in conjunction with seasonality, achieving the purpose of not only matching the overall news charges, but also Use products for the purpose of boosting popularity and sales. Coupled with store display coordination and on-site promotions. The seventh-anniversary broadcast script we produced has enabled the store to achieve new breakthroughs in executing publicity and exaggerating the shopping atmosphere and promotional atmosphere. It gave consumers a great impact in terms of vision and hearing, and left a good reference for our future work.

Summary of the company's promotional activities 2

The "--------" May Day promotional lottery was successfully completed on 20--year-month-day. The activities are carried out through the support of company leaders and the concerted efforts of colleagues. achieve better results. A summary of this promotion is as follows:

1. Event time

20------~20------.

2. Activity theme

“-------”.

3. Objects of the activity

Citywide citizen activity method: price reduction, discount, purchase and gift.

Store image: The store decoration is themed with purple and gold, highlighting the nobility of Jiukai home. Send balloons and product information in the store, place gifts at each booth, and decorate the booths to create a strong festive atmosphere. Prizes are purchased in advance and placed in the lobby, with a big word "Award" on the front, giving customers the first impression of "a good deal! Something for free!"

Publicity method: newspaper (-month-: Full page of the morning newspaper; full page of the monthly and daily evening newspapers;), single-page newspaper (20,000 points for the monthly and daily newspaper), posters (500 pieces), leaflets (10,000 pieces), arches, on-site publicity .

Analysis and explanation:

This activity received active cooperation from all departments of the company. Colleagues from the Property Management Department were responsible for the debugging of speakers, construction of event props and security work at the event site, which was completed within the specified time, providing effective hardware support for the lottery; the General Office was responsible for decorating the mall during the event, improving the mall's The atmosphere of the event and the placement of prize purchases in advance effectively stimulated customers' desire to purchase.

Summary:

A. According to performance statistics, this promotion did not achieve the expected results. The expected turnover during the event was 1 million, but the actual sales were 630,000, with an achievement rate of only 63. According to passenger flow statistics, it is ideal that the passenger flow is: - people on - month - day. During other periods of the event, the passenger flow is relatively stable, with an average of - - people/day.

The reasons are: 1. During the promotion, Jiukai Furniture was not clearly highlighted, causing 1/10 of the customers to see the promotion and go directly to the third station;

2. The timeliness of publicity has not been achieved. One is the publicity time period. All publicity starts 3 days before the event, and some even occur during the same period as the event. Furthermore, the time for publicity is not reserved in advance. The publicity of the event content must be at least 3-4 weeks in advance, customers should be given a period of understanding;

3. The advantages of the online platform were not fully utilized during the promotion time, resulting in a blind spot in the promotion;

4. The display of products is not distinctive enough, the sales staff’s service awareness is not high, and the products are not professional enough to make customers interested in the products in a short time. The salesperson will not take the initiative, most of them follow the customer's ideas. Although unified salesperson training was held before the event, the effect was not good. During the entire event, most of our salespersons did not improve their service awareness and service quality did not improve.

In addition to the lack of quality of the waiters themselves, the training in the shopping mall is not in place. In addition to formal lectures, training can also be instilled through daily communication. The service quality of the salespersons cannot be achieved overnight. It must be achieved through us. Through our unremitting efforts, through our internal training, we regularly organize professional knowledge learning to improve our own level, from product classification, material characteristics, how to identify authenticity, distinguishing origin, how to achieve a reasonable layout of booths, and train sales staff for suggestive sales, we can Provide reasonable and effective guidance to merchants and salespersons, and formulate reasonable training plans.

Summary of the company's promotional activities 3

-On October 7th, the "National Day No Worries About Prices" promotional lottery was successfully completed. The event was carried out through the support of company leaders and merchant owners, as well as the concerted efforts of colleagues. achieve better results. A summary of this promotional activity, the details are as follows:

Activity time: 20------~20---10-07

Activity theme: National Day Worried about "price"

Target audience: citizens of the city

Method of activity: price reduction, discount, free gift with purchase, lottery.

Store image: The store decoration is themed with white and pink to highlight the nobility and specialness of the home. Send balloons and product information in the store, place gifts at each booth, and decorate the booths to create a strong festive atmosphere. The prizes were purchased in advance and placed in the lobby, and a lottery box was placed in the front. The first impression that customers received when they entered the door was "a good deal! There is something for free!" and a stage was set up in the lobby to highlight the importance and atmosphere of the event.

Publicity method: newspaper (-month-day:--period version, total cost - yuan), DM single page (50,000 copies, arrange staff to distribute, single page cost -), radio station ( - day, - radio station, cost - yuan), bus TV (- day, - yuan, - trolley), text message (- day, - message, cost - yuan), 2 arches, 6 floating in the air, inside the venue Stage setting.

Analysis and explanation:

This activity received active cooperation from all departments of the company. Colleagues from the Engineering Department were responsible for the speaker debugging, event prop construction and security work at the event site, which was completed within the specified time, providing effective hardware support for the lottery; the Human Resources Department, Property Management Department and Marketing Department were responsible for decorating the shopping mall during the event. New, it enhances the event atmosphere of the mall, puts prize purchases in place in advance, and effectively stimulates customers' desire to buy.

Summary:

1. Overall situation

According to performance statistics, this promotion did not achieve the expected results. The expected turnover during the event was -10,000, and the actual sales -10,000, the achievement rate is only -. Passenger flow statistics, - month - day, passenger flow - people; from October 1 to 7, the passenger flow is: - people, - people, - people, - people, - people, - people, - people

The passenger flow during the event is not ideal, with average person-person/day. The flow of people at the event has a lot to do with the weather.

The reasons for the above situation are:

1. The promotion time of the publicity media is short. The start of the event is not officially confirmed until 9 days before the event. The preparation time in the early stage is too long, and the actual promotion time is longer. short.

2. The bus advertising video can be better. The promotion time of all media is too short to allow customers to fully understand the content of home promotion activities.

3. The effect of single distribution needs to be improved. The mall needs more manpower to invest in the activity. There are often insufficient personnel supervision throughout the activity, which seriously compromises the execution effect of the entire activity.

4. The effect of sweeping the building is not ideal. The total customer information collected is only -, and the cost is as high as - yuan.

5. Promotional time did not fully utilize the advantages of the online platform, resulting in a blind spot in promotion.

6. The display of products is not distinctive enough, the service awareness of the sales staff is not high, the products are not professional enough, and it is impossible to make customers interested in the products in a short time. The salesperson will not take the initiative, most of them follow the customer's ideas.

During the entire event, most of our salespeople did not improve their service awareness and service quality. In addition to the lack of quality of the waiters themselves, it is also related to the lack of training in the mall. The service quality of the salespersons cannot be achieved overnight. It must be through our unremitting efforts, through our internal training, and regular professional knowledge learning to improve our own level. From product classification, material characteristics, how to identify authenticity and origin, how to achieve a reasonable layout of booths, and train sales staff in suggestive sales, we can provide reasonable and effective guidance to merchants and sales staff, and formulate reasonable training plans.

Sales situation:

During the event, the sales status of each merchant was high or low. The total sales volume was - yuan: the one with better sales was -: - yuan; -: - yuan; -:-yuan; minimum sales: -:-yuan, mainly because the brand effect is not strong, the price is low-end, and it mainly takes the mid-to-low-end route.

Activity costs and related expenses:

The awards for this activity are set as follows based on sales: -2 units, -5 cameras, 3 sets of Golden Wedding Diamond Festival, - brand pressure cooker , umbrella - one, total: -yuan; reminder: -yuan. Overall cost: -yuan, shopping mall expenditure: -yuan; merchant expenditure: -yuan, unpaid portion: balloon arch: -, stage -, total: -.

Event planning:

The planning of this event started by soliciting opinions from merchants and later through company meetings. All personnel contributed their ideas and efforts to make the event plan more complete and complete. implementation. However, the details are still not rigorous enough, including the lucky prize and the cleaning card of Kary Jewelry. It can be done in another way. The effect of the DM sheet can be made brighter based on the printing process. I believe that through running-in, it will be better in future activities. to avoid happening.

Activity execution:

1. Telemarketing: users - person/time, total number of calls: -, type A customers -, type B customers: -, type C Customer: -, please see the attachment for details.

2. SMS: SMS group sends up to - pieces of customer information and - telephone numbers, with an average of 5 pieces received per phone call.

3. Single distribution: 18 people/time for students and 11 people/time for merchants. The overall implementation has poor supervision and the merchants’ consciousness has not reached the standard at all. The overall effect has not been fully achieved. We will do a random inspection in the afternoon. , there are cases where some people are not in the designated area, and the next activity must be improved to achieve the expected results. It is recommended that all flyers be professionally distributed by professionals or students.

House sweeping situation:

*** Total cost - yuan, valid numbers for house sweeping: - number, average cost per number: - yuan / number, the cost is quite amazing, suggestions For the next activity, all students will be used, and the mall will send people to strictly supervise it to improve the effect of sweeping the floors and let more people know about it.

In terms of prizes/gifts:

Among the invitation letter customers, there are cases where personnel from individual stores collect the invitations by themselves. The situation is confusing and not really implemented, which also brings problems to shopping malls and merchants. To avoid losses, merchants are requested to consciously strengthen employee education and refuse internal staff to receive event gifts. We will strengthen control and supervision at the next event.

Problems in the event:

During the event, there were many customers, but the transaction volume was quite low. The overall reasons were multifaceted. Most of them came to learn about the products, so in sales During the process, shopping guides are required to take three major initiatives in communication:

1. Take the initiative to introduce and publicize the company’s promotional activities and discounts;

2. Take the initiative to answer customers’ questions ;

3. Proactively strengthen communication with customers. According to the survey on customers' awareness of the shopping mall, various publicity channels have brought some customer groups, but the main ones are: most of them know about it through newspapers, community advertisements, phone calls, text messages and surrounding residents. There is also a certain proportion of customers who are introduced by friends, so it is necessary to establish customer profiles and establish a recommendation mechanism.

The purpose of establishing customer files is to maintain old customers so that they can bring new customers to the mall; to establish a recommendation mechanism is to stimulate more people to bring intended customers to the mall and drive sales.

Summary:

Judging from the event site, the situation of the furniture industry this year has indeed been affected to a certain extent. Sales are stable and there is no climax. I have investigated several larger home furnishing shopping malls and the situation is The same is true. But there are still potential customers who are in urgent need. It depends on how we discover them and how we cultivate them. At present, the grade and standard of shopping mall products should be improved and the behavior and quality of sales staff should be improved. According to the festival time, the planning plan will be made in advance. Planning for large festivals is completed two months in advance, while planning for small festivals is completed one month in advance. Sufficient time is reserved to make the plan more detailed. Go to other shopping malls regularly to understand the situation, buy corresponding books to enrich your professional knowledge, and ask for more suggestions.

Summary of the company's promotional activities 4

This year's holiday weather is better, which greatly promotes the flow of people and purchasing desire in the mall. Our mall starts from - month - day to - month -The sales volume in just three days soared by 30% compared with last year. On the one hand, the weather helped, and on the other hand, we did a good job in preparing for the promotion and did it early, which stimulated people's desire to buy.

The event schedule closely follows the May Day holiday. There was also an average turnover of - yuan for three consecutive days between - day and - day, and this pattern continued to - month - day.

The preliminary publicity expenses for this event were -yuan for the full back cover of the "--Journal" on -month--day, and -yuan for display panels and -display racks. The sales of publicity fees accounted for 1.

Judging from the distribution of gifts, the single-year consumption has increased, but the consumption is concentrated.

The number of gifts distributed is - less than the actual estimated number.

Sell one China Unicom mobile phone experience card during the - day event. Judging from the cooperation activities with the - company, this new marketing model has brought some new ideas to consumers, especially - the company has hung "China -, - department stores, powerful alliances, shopping to get mobile phone experience cards" and printed The promotional leaflet, "Colorful Festival, - Department Store, China -, powerful alliances, shopping with China Unicom Experience Card" not only promotes our activities, but at the same time, the "powerful alliance" also makes consumers feel the benefits.

Judging from the above situation

1. Media selection: There are deficiencies in the selection of media platforms for this event. -Day advertising was launched, and -Day (week-) sales ratio was above However, it has declined for several weeks. On New Year's Eve, sales should show a growth trend, especially driven by promotional activities, the sales growth should be more obvious. From the data point of view, our media selection has a narrow scope of propaganda and deviation from the target group.

Our main slogan is fashion and leisure, targeting fashionable women and young groups. In terms of media selection, we should also choose platforms with high visibility in the media. Suitable for shopping malls and target groups.

2. Lack of planning:

Promotional activities are organized and implemented under the pressure of time. Although it has a certain market foundation, in a single activity or the overall development direction and annual plan of the enterprise, There is a large deviation. A single event may not be able to do anything for the company's brand accumulation, but may seriously affect the pace of brand accumulation. For example, the prizes for this event were based on the sales records of best-selling brands. However, several best-selling brands did not participate in this event, which not only affected the intensity of the event, but also affected the cohesion of the mall.

3. There is poor coordination between the for-profit and non-profit departments:

Promotional activities of special offices on each floor cannot be regularly fed back to the planning department and special offices that publicize this information to the outside. Promotional information has become a domestic sales document and cannot play the role of increasing brand customers. The purpose of small profits but quick turnover has become a wishful thinking. The planning department lost the support of this information. When formulating the activity plan, it could not combine shopping mall activities with special hall activities. Not only was it independent, it even made the activities isolated. When the sales department negotiated with agents or manufacturers about the proportion of activity responsibilities, Lose ground.

4. Poor activity execution:

For an activity, no matter how big or small, "planning accounts for three and seven for planning", which shows the importance of activity implementation. No matter how good the strategy is, there is no When people implement it, they are still waiting for nothing. Employees do not have enough knowledge about promotional activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the minds of employees, there is no concept that "activities require a large amount of capital and manpower investment to significantly increase turnover." In addition, there is no radical plan in the sales process, and the sales tasks are not broken down. "General management, rough sales" also limits the growth of sales.

5. Inadequate forward-looking and fashionable performance:

Members of the planning department should often go out to understand the latest market information, organize the information well, and learn more about cutting-edge fashion information .

Summary of the company's promotional activities 5

1. Overview of activities:

In order to improve the visibility of the ---tang pharmacy chain in various towns and districts in Zhongshan, develop more New members, cultivate more loyal members, form a sustained and stable consumer group, and ultimately improve the company's efficiency. Carefully planned by Mr. Xie of the Marketing Planning Department, the "Cool Summer, 1 Million Yuan Giveaway" promotion activity was launched in all pharmacies from August 16th to August 18th.

2. Evaluation of activity preparation work:

(1) Preparation work:

1. Activity participants: all company personnel

(1) Activity person in charge: Xie --

(2) Activity executor: Headquarters staff and store employees

(3) Activity monitoring: Headquarters staff

2. Event preparation matters:

(1) Design and printing of promotional materials

(2) Purchasing and distribution of goods and gifts

(3) Contact suppliers to participate or provide event support

(4) Promotional activity training and mobilization meeting

(5) In-store display and store layout, event POP design

(6) Computer system setup and maintenance

(2) Preparatory work assessment:

The preliminary preparations for the entire event were arranged on time before the event on August 16 according to the plan. Including personnel, materials, product distribution, etc.; personnel in each position were in place in a timely manner. It can be said that the preparations for the event were 100% carried out according to the plan. At the same time, before August 16, Vice President of Operations Xie Changlian personally visited each store to provide guidance, demonstration, and write POP , decorate piles, adjust cargo locations, etc., which boosted the morale of the store clerks. Adequate preparation in the early stage provides a solid foundation for the normal development of the event.

3. Activity execution process evaluation:

(1) Activity execution:

1. Personnel arrangement:

This activity is organized by The headquarters sent 8 people to each of the 8 stores to supervise and guide the implementation of promotional activities. They trained all employees of the store for this activity, mobilized everyone's enthusiasm, and activated everyone's hard work. The store manager should reasonably arrange the working hours and division of labor of the store staff.

2. Delivery of merchandise, gifts, and promotional materials:

The original plan for the delivery of merchandise, gifts, and promotional materials was to be delivered to each store on August 10. In actual implementation, most of the goods were completed as scheduled, and a small number of goods were also delivered on August 12.

3. Sales process:

The sales work of the event is carried out according to the daily sales process. In order to increase the number of customers, the promotion content of the event is explained to customers during the shopping guide. The store manager fills in the gift (prize) giving form, new membership form, and passbook issuance form as required.

4. Activity handover:

According to the progress of the activity, in order to better complete the work, the store manager will check the number of gifts and passbooks with the clerk after the activity every day. The event ends at 22:30.

5. Activity Approval:

On August 19, the Operations Department will be responsible for the approval of the entire activity, including verification of the number of gifts, review of forms, and recycling of promotional materials. .

(2) Evaluation of activity execution:

During the execution of the entire activity, many problems occurred in many details, which had a great impact on the smooth development and effect of the activity. influence. First of all, the store employees did not receive systematic training before the event, and did not have a good understanding of the purpose and content of the event, resulting in indiscriminate priority and indiscriminate giving of gifts. Secondly, this activity did not draw up an assessment standard to mobilize the enthusiasm of store managers and clerks for promotion, which resulted in some employees working in a loose and casual manner during work, which seriously affected the company's brand image and created a helpless feeling in the hearts of consumers. obliterate the adverse effects. The quality of DM orders distributed during the second event was not high, so few customers participated in the event, and the customer flow did not reach the expected target, which affected the achievement of sales targets. In the end, the weather was not kind. Typhoon "Ute" hit from the eve to the end of the event, which seriously affected consumers' consumption desire and reduced the enthusiasm of the atmosphere at the scene.

4. Activity cost evaluation:

The amount of materials invested in 8 directly-operated stores for this activity is 54,771 yuan, of which 29,400 yuan is the cost of health passbook, which is used to expand consumption Grouping and cultivating loyal members accounted for 53.68% of the total investment, which meets the requirements of the purpose of this event. The actual amount of materials used during the activity was 19,004.29 yuan, and the utilization rate was only 34.70, which is a low utilization rate. Among them, only 450 health passbooks were used, with an amount of 486 yuan, which was 1.65 of the total investment in health passbooks, and the utilization rate was extremely low. . The originally planned activity costs were relatively reasonable, but the utilization of activity materials was low during execution, resulting in a certain waste of resources.

5. Evaluation of activity effects:

(1) Achievements achieved:

1. Number of people affected:

Directly operated stores: Approximately 852 consumers participated in this event per day in 8 stores, and the total number of consumers participating in the event during the three days was approximately 2,555. Based on the fact that one participating consumer affects three family members, the number of people directly affected by the activity is 7,665; the number of on-site DM orders distributed by the activity is approximately 20,000, which means that the number of people affected on-site is approximately 40,000.

2. Impact:

Most of our stores are located near shopping malls or markets, with a large flow of people every day. At the same time, most of them are housewives and middle-aged and elderly people. The scope of influence of this activity Larger, basically reaching the required range of activities.

3. Brand promotion:

This event was well received by some consumers, and some even praised the service as "better than Da Shenlin". It can be seen that through this Through the implementation of this activity, the promotion and maintenance of the ---tang brand in the local area has achieved good results.

4. Promote sales:

The implementation of the activity has expanded the influence to a certain extent, increased the visibility, and the sales have also increased to a certain extent. The total number of sales in 8 stores and 3 days has been increased to a certain extent. The sales volume was 90,717.20 yuan, and the average daily sales were 30,239.07 yuan. The average daily sales of the 8 stores before this month’s event was 14,181.17 yuan, an increase of 113.31 yuan. At the same time, it also enhanced customers’ consumer confidence.

(2) Insufficient activities:

1. Insufficient publicity

The form of publicity for this event information is single. From the perspective of communication principles, the DM single pages flying all over the sky can no longer leave a strong impression on consumers. At the same time, the event site is not equipped with key materials such as loudspeakers and hydrogen balloons. Therefore, not many people came to join in the fun and pick up "cheap" during the event, and some consumers said they did not know that such an event existed.

2. Weak execution

Many deviations occurred during the execution of the entire event, including insufficient layout of the event site, unclear division of labor, and improper work attitudes of some employees. Low execution efficiency and uneven product types greatly reduced the effectiveness of the activity.

3. The focus is not outstanding

The focus of this activity is to promote health passbooks, expand and cultivate members, but in actual execution, from the store manager to the clerk, all regard direct sales as Focus, while ignoring the company's long-term development strategy, resulted in a small number of new members during the event (8 stores ***784 new members), and a very small number of passbooks distributed, only 1.65 of the total.

4. The information is not updated in a timely manner

In this event, some stores failed to enter the information of new members in a timely manner. First, the information reflected in the system data is true and effective, and is provided for member management. The work has a great impact; secondly, new members cannot enjoy the rights that members should enjoy in a timely manner and enjoy the sense of superiority of members.

5. There are many errors or loopholes in promotional materials, which may take time, money and manpower to correct during the execution process, may cause store staff to misunderstand the content of the event, or may allow some customers to take advantage of the loopholes, affecting work progress and Brand image.

6. The economic effect of promotional activities is still far from the target. The actual input-output ratio is about 1:5, and the ideal ratio should be less than 1:10.

(3) Reasons for the problem:

1. The executive lacks experience in carrying out similar activities, resulting in many details not being considered;

2. Heavy rewards There must be brave men under them, and who should be careless under heavy punishment? For this event, the company did not have an assessment system to stimulate employees' morale for promotions. Those who are brave will be rewarded heavily, and those who are lazy will be severely punished. Of course, in humanized management, objective factors should be excluded during assessment;

3. For a long time, membership management has been a blank, which has led to stores neglecting the work of member maintenance. After activities, the number of new total members There are 784 people, the effective activation rate is only 5.61, and the member participation rate is only 2.69. Of course, these data are distorted because the store did not enter member information in time, or the member card number was entered first during cashier operations.

4. The lack of strict review process led to avoidable errors in some links.

6. Improvement Suggestions:

1. It is recommended that all employees must be provided with pre-activity training before the official launch of future activities, including the purpose of the activity, the key goals of the activity, and the content of the activity. Implement the detailed rules and carry out large-scale mobilization activities at the same time to mobilize the promotional passion of all employees.

2. In order to achieve good execution of the activities, it is recommended to introduce a promotional activity assessment system in future activity plans, reward those with better execution, and conversely impose certain penalties to encourage all employees to move forward bravely. ; Set goals reasonably, enhance the information of all employees, and avoid setting goals that are too high to discourage employees.

3. Regularly train employees, including professional knowledge, sales skills, service etiquette, store management, etc. It is recommended to carry out some interesting competitions, such as professional knowledge competition, Smiling Angel Selection, POP Creation Competition, etc. , create a strong learning atmosphere, and provide a platform for employees to improve themselves and improve themselves, so as to better serve the company.

4. Improve the review process, make it written and accountable, so as to reduce or even avoid losses caused by review errors.

5. To improve the products, especially general medicines, it is recommended that the purchasing department complete and enrich them according to market needs to enhance customers' consumption confidence.

6. In view of the fact that the quality of this publicity is not high, it is recommended to open more publicity channels, seize the characteristics of various consumer groups, and diversify the publicity methods. For example, young people want convenience and fashion, but they can Through mobile network promotion, the widely used WeChat platform can be considered; middle-aged and elderly people like to watch scenes, inflatable arches, hydrogen balloons, etc. can be considered; children love to play, interesting games can be considered, combined with traditional publicity forms, to promote the event in place .

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