How to promote the official WeChat account?

1, the positioning of WeChat official account

The positioning of WeChat official account is not only the positioning of the industry, but also the positioning of differentiated columns in the industry, thus solving the specific needs of an industry, and there is still a certain threshold effect that others can't solve. This is positioning. This is also crucial when you find a differentiated positioning. Then in the industry, others can know you through alternative labels.

2. Creative content creation

The content is the core soul of a WeChat official account! Wonderful * * * content has the characteristics of quality, has the voice of * * *, can solve the problem to judge. The brilliant creativity of content is to create good content by attracting attention, humorous content and strong sense of logic. Whether the wonderful content is regularly adhered to, whether it can be constantly updated, so that users can read your content as a habit!

3. User interaction and maintenance

When doing the content of WeChat official account, we should guide the behavior of sharing friends, friends and groups. At the same time, users are also encouraged to interact with you in the comments section below. Of course, this is the user's initiative to chat with you, which is passive for you.

How to form initiative, such as automatic reply to guide users to click or interact with you. For example, voting, for example, responding to messages sent by fans in time, so that you can form good communication with users in a targeted manner, and it takes some time to investigate and communicate the content, so that the content can be better liked by users!

4. Promotion part

Sharing it with friends and friends can also drive certain fan users! But this is not enough for you to have a user base, so you need to plan a series of advertising languages before promotion. Find the user's * * * songs. Without fans in the early stage, you can design posters and pictures to promote the QR code according to your positioning and what help and role you have provided to users. Conduct offline poster publicity and other means.

Of course, we can also promote WeChat official account through social platforms such as videos to attract others' attention. In fact, the core is activity participation. It would be better to do certain activities with some platforms to promote the official WeChat account. Of course, you can also advertise through your circle of friends or WeChat official account, but your creative content can be written around your positioning, and I believe many people will pay attention to it.