Why does Taobao want SNS? What is the purpose and significance?

According to the definition of SNS, "SNS, the full name of social networking service, namely social networking service", combined with the founding purpose of enterprises (maximizing profits and occupying the market) and the prevalence of current online marketing, it can be understood that Taobao will launch "one-on-one" personalized service, and will use this relationship to connect your friends and form a sales service network centered on you (from a small perspective); In addition, Taobao will subdivide the region in the big environment and set up branches (if one-to-one service is defined as branches and leaves) to connect the whole trunk with other branches.

In addition, at this stage, the network innovation is constant, and Taobao must also innovate constantly, otherwise it is inevitable to be eliminated.

You can explain your problem by understanding these points (this view is purely personal and should be adopted as appropriate).