What is big data precision marketing? How to achieve precision marketing?

In the application of big data, precision marketing is the same choice. Most Internet e-commerce platforms will complete precision marketing through big data technology. The first step of precision marketing of big data is user coverage, which is based on the collection of user behavior data. Information push is the last link of precision marketing of big data, and it is also a very important link. The form of information push has an important influence on the effect. At present, the common push forms are SMS, traditional telephone and Internet. Now the internet is more convenient for users to use. Internet information push usually needs to cooperate with a specific platform, and its presentation forms are often diverse and can be selected according to the actual situation. How to use operator big data to accurately acquire customers? According to the operator's big data, accurately reach customers, timely intercept accurate customer data for desensitization, and arrange CRM telemarketing department to summarize service channels. Relevant enterprises can log in to their own exclusive seat accounts for accurate investment and conversion, or fill in the blank title and treatment plan according to the details of customers. In the big data stage, relevant enterprises should forge ahead, abandon the traditional implementation of customer acquisition, embrace the new implementation of improving data, and comprehensively reduce the advertising cost of enterprises. Anyway, as long as it suits you, it is a good way to get customers. What are the characteristics of operators' accurate acquisition of big data? 1. Accurate information: As everyone who handles calling cards with operators knows, operators need to handle real-name authentication during operation, which is also the reason for accurate data information of operators. 2. Timely data: generate online data of all operators' customers at any time. I write countless pages every minute. Some people have seen a long web page and spent a long time, but a piece of data is stored as big data by operators. 3. Widespread use of big data: Big data can be used in many aspects, including government agencies, service industries and publishing industries. Data analysis is a subject that belongs to the application of big data. The upgraded version of the operator's big data accurate customer acquisition system released by the new operator in cooperation with the data professional service station is one of the ways to use big data. According to Unicom operator big data and three major operators big data. Based on multiple customer groups of operators' big data and timely anti-sensitive data, the operator's accurate big data outbound system is released, thus promoting enterprises to implement big data marketing. Application of big data: Big data has emerged as a high-end innovative technology since its birth, which is mysterious. At this stage, operators use big data for government agencies. In addition to their own business expansion, they have recently improved a big data method that can be used by the private sector and different enterprises: promoting large-scale data marketing of operators. What is the principle for customers to obtain big data accurately? First of all, I don't know what kind of big data marketing system you are talking about, but big data is definitely useful. Say as follows: By analyzing big data, we can get the information of potential customers, including gender, age, income, consumption habits, hobbies and so on; By analyzing customers' consumption habits, we can probably sum up where they usually appear (decide where we want to market). By analyzing the age groups of customers, we can judge whether they consume directly or indirectly (for example, the products of children and the elderly, the consumer groups are generally not the children of the elderly, but the family members of the main economic forces). By analyzing the customer base information, we probably know what they like. What kind of price can we accept (this determines the marketing content and product pricing)? Based on all the analysis and summary, we can probably know where to put it, how to attract these customers, market according to their preferences and so on. So that the customers we get are relatively accurate, but no marketing can get 100% accurate customers. How to achieve accurate marketing of big data? 1, user-oriented. Real marketing has always been user-centered, and big data really "draws" users in front of us. Marketers can establish user portraits according to the data in the database, and understand the consumption habits, age and income of users, so as to make guiding adjustments to products, user positioning and marketing. 2, one-on-one personalized marketing. Many salespeople often encounter such a problem when promoting products: the products are the same, but the needs of users are different. How to sell the same product to different users? This requires us to carry out "one-on-one" personalized marketing. Using big data analysis, we can establish perfect user portraits, understand consumers and conduct accurate personalized marketing. 3. Deep insight into users. In-depth insight into users and tapping their potential needs are the basis of data marketing. Using data tags, we can accurately know the potential consumption needs of users. For example, if we know that a user has bought milk powder, then we can know that there are children at home, and accordingly we can push products suitable for infants and young children such as early education courses to him. Insight into consumer demand before launching, the marketing effect will be more effective and easier to clinch a deal than casting a net. 4. Scientific marketing. Practice has proved that precision marketing under the guidance of data is more scientific than traditional marketing. "Give users what they like" and recommend interested customers is far more effective than passive marketing without goals.