Main Achievements of Linyi Scholar Culture Festival

Scholar Culture Festival takes festival activities as a platform, playing celebrity cards, singing local operas and prospering the city by literature, which has effectively promoted the reform and opening up, economic construction and cultural development of our city and achieved fruitful results. There are five main gains:

Created a cultural brand and established a city image.

By holding the Shusheng Cultural Festival, we will further promote the excellent history and culture of our city and build the brand of "hometown of Shusheng and holy land of calligraphy", which has become a new business card for Linyi to go to the whole country and even the world, with wide influence and good benefits. Through rich activities, extensive exchanges and high-density, large-capacity and long-term vigorous publicity and reporting, Shusheng Culture Festival shows the infinite charm of Linyi culture at home and abroad, shows the brilliant achievements and great changes of Linyi's reform and opening up, comprehensively introduces Linyi's resource advantages and development potential, publicizes Linyi's characteristics as a famous historical and cultural city, a modern commercial city and a landscape ecological city, displays Linyi's good image from all directions and angles, and highlights Linyi's highlights and advantages. The guests attending the Scholar Culture Festival sighed with emotion: "Linyi really changes greatly year by year! The urban development framework is larger, the urban ecological environment is more beautiful, the urban cultural taste is higher, and the citizens are more civilized. " With the development of culture and economy, the popularity of the city has increased. As an important festival in Linyi, Shusheng Culture Festival has played an important role in shaping the image of Linyi as a famous historical and cultural city.

It has promoted urban construction and improved cultural taste.

Since the first Shusheng Culture Festival in 2003, the urban construction of our city has made great development and great leap. In just three years, a large number of urban infrastructure construction projects have been completed and put into use, a large number of cultural infrastructures have been transformed and improved, the city's dirty mess has been centralized and rectified, and the city appearance has been greatly improved. A harmonious, prosperous and progressive big Linyi and new Linyi have initially appeared. During the first Shusheng Culture Festival, the expansion and reconstruction of Wang Xizhi's former residence were completed, Shuangling Road was newly built, and 22 main streets in the city were comprehensively rectified. In 2004, the second Scholar Culture Festival was taken as an opportunity to intensify urban construction. The environment of Wang Xizhi's former residence was renovated and the first phase of the 100-kilometer Binjiang Avenue was completed; Linxi has been hardened all the way and completely transformed; In addition, the 15 section was renovated, and many broken roads in the city were opened. Comprehensive treatment has been carried out for urban entrances and exits and urban-rural fringe areas, and urban main roads have been afforested, beautified and brightened. All departments and units stationed in the city have also taken active actions to clean up and beautify the environment, and the appearance of the city has changed again. In 2005, we will further implement the beautification and lighting project and vigorously carry out centralized rectification activities of urban order, outdoor advertising and illegal construction. The function of the city is improving day by day, and the civilized quality of citizens is further improved, which lays a good foundation for the next step of "creating six constructions at one time".

It embodies spiritual strength and stimulates work enthusiasm.

The success of the third Scholar Culture Festival not only deepened the knowledge and understanding of Linyi's long history and splendid culture, enhanced the sense of pride, stimulated the sense of mission of loving and building a beautiful home, but also made people see the great potential and hope of Linyi's future development, its own value and advantages, which further inspired the spirit, consolidated the strength, and strengthened the confidence and determination to accelerate development and strive to catch up. The citizens generally believe that holding the Shusheng Cultural Festival is an important measure to promote advanced culture and seek economic development, and an important way to publicize, display and develop Linyi. The spirit of the broad masses of cadres and people is more exciting, and the enthusiasm for emancipating the mind and starting a business is even higher.

(4) Promoting investment attraction and opening wider to the outside world. Promoting investment attraction is one of the most direct achievements of Scholar Culture Festival. The Shusheng Culture Festival attracted a group of distinguished guests from home and abroad to Linyi. In the relaxed atmosphere of the visit, these domestic and foreign merchants discussed extensively, inspected in many ways, decided on projects and signed contracts. Through the Scholar Culture Festival, it not only signed a large number of projects, but also attracted tens of billions of funds. More importantly, the Scholar Culture Festival has become an important window for our city to show good investment environment and develop business opportunities to domestic and foreign merchants, an important carrier for attracting investment in our city, and a bridge and link for attracting investment in our city. In the third Shusheng Cultural Festival, the total number of domestic and foreign merchants attending the economic and trade fair reached 1560, including 720 foreign businessmen. After active promotion and extensive consultation, new breakthroughs have been made in attracting investment every year. In the past three years, 799 projects have been signed through the Shusheng Cultural Festival, with a foreign capital of 43.555 billion yuan, including 574 projects with a contract value of 38.9/kloc-0.0 billion yuan. At the same time, due to the increasingly frequent economic, trade and cultural exchange activities, the city's popularity and reputation have been continuously improved, and the level of opening up in our city has been greatly improved. The old Yimeng area has been full of vitality and vitality, and it has truly become "charming Linyi" and "energetic Linyi".

(5) It has promoted the development of cultural industries and promoted the prosperity of related industries. The success of the Cultural Festival has greatly promoted the development of the cultural industry in our city. It has successfully held three cultural quality fairs in succession, bringing together more than 600 varieties of cultural quality products in the 14 series, such as Four Treasures of the Study, jewels, jade, calligraphy and painting, rare stone root carving and folk crafts. On the first day of the opening of the second cultural boutique Expo alone, the turnover exceeded 2 million yuan, and the turnover of the whole Expo exceeded 6.5438+million yuan. Since 2003, relying on rich cultural resources, through the integrated development of the market, the city has developed rapidly, with more than 30 enterprises producing Four Treasures of the Study, calligraphy supplies and tourism cultural products; Enterprises, shops and commodities with the brand of Xizhi are gradually increasing. All kinds of cultural activities in the city are also showing a good situation of prosperity and activity. The pace of creation and production of literary and artistic works has been accelerated, and a large number of literary and artistic masterpieces have been launched; Community culture, campus culture, corporate culture, rural culture and other mass cultural activities flourished, and the Square Culture and Art Festival was rich in content and widely participated. All kinds of mass cultural activities such as calligraphy and painting competitions, works exhibitions and cultural performances in the city have increased year by year. Especially by participating in large-scale literary evenings with elegant taste and great momentum, the artistic level of literary creation and performance teams in our city has been greatly exercised and improved. The success of the cultural festival and the improvement of the city's popularity have promoted the vigorous development of cultural tourism and formed a unique system of cultural tourism, red tourism and green tourism with excellent historical culture, red revolutionary culture and green natural landscape as the main contents. Compared with the past, the number of foreign tourists visiting Linyi has greatly increased.