Why should operators compete for low-cost traffic products?

Recently, there have been feedback from users that some users of Tencent Wangka can upgrade the package from the original 1 yuan 500M traffic to 1 yuan 1G national traffic. In fact, it's not just Tencent Wangka. The reporter noted that there are a variety of 1 yuan services on the market at present, and all three major operators have related products.

For example, China Mobile has a "4G SuperDay Lease Card", which rents 8 yuan every month, and can get 500M local traffic by spending 1 yuan every day. China Telecom also has Tianyi Daily Rent Card and 0 yuan Monthly Rent Card. 6 yuan communication service package needs to be opened, and 0 yuan can enjoy 65438+800M local traffic every day.

There is also an Internet package form, which refers to the phone card package jointly launched by operators and Internet companies, which is quite different from the existing tariff products of operators. For example, the rice noodle card jointly launched by China Telecom and Xiaomi has 1 yuan daily rental card and 3 yuan daily rental card. The cool card jointly launched by Unicom and Youku also belongs to this category, and the daily 1 yuan contains 500M local traffic.

However, these Internet 1 yuan traffic packages have some disadvantages. As non-exclusive traffic, it is only valid on the same day and cannot be carried forward to the next day. The so-called exclusive traffic is unlimited and has an upper limit. For example, when Tencent Wangka and Youku Kuka use the corresponding exclusive traffic, when the cumulative traffic usage reaches 40GB in the current month, the system will turn off the internet access function.