What issues should we pay attention to in affiliate marketing?

Don’t cast a wide net, keep up with your titles. When bosses send group text messages, they all have their own clear targets. You must know that text messages are not used to cast a wide net. For your own members, add "Dear member XXX" and the like will have a completely different effect.

Members will feel more favorable toward the company because the bosses still remember their names. Avoid sensitive words and use civilized language.

Marketing text messages for members should of course be written around the content that members care about, but civilized language is very important. Sensitive words like "exchange money" should be used with caution. Change it to "redeem vouchers", etc. to make the language more written, so that members will not reject text messages from their hearts. A signature should be added to increase the sense of trust. When many customers receive event text messages pushed by a company, they will subconsciously think that such text messages are not trustworthy. In the end, the text messages are shelved and no one cares about them. So when editing the content of marketing text messages, remember that the text message format can be formal text + signature or honorific + content + signature. The additional signature makes the text messages more formal and credible, making every text message reflect respect for customers. Implant URL links to optimize service experience. After members view the text messages, although they have the desire to buy, they will eventually give up because they have no purchase address. In order to reduce the member churn rate, it is necessary to implant URL links in text messages. Even if a member has no intention of purchasing, the chance of clicking on the link to learn about the product will be greatly increased. Sending targets have become more targeted, and many companies have accumulated a lot of customers' mobile phone information in normal times. In companies that implement membership systems, text messages are used to maintain regular communication with members, such as sending birthday wishes and holiday greetings to members. Send relevant content based on the uniqueness of members, so that members can remember you and maintain a good impression of the company. When they have relevant consumption ideas, they will be the first to think of you, which will have a subtle impact on members.