How does Chow Tai Fook's points offset cash?

Chow Tai Fook uses points to exchange cash, which can only be used at the time of exchange, and cannot be used alone in other brand stores. It adopts a one-dollar one-point system, and the cash can't exceed 12% of the commodity price at most. Its stores will launch corresponding activities every year, and they can also participate in deduction according to the points. Most of Chow Tai Fook's physical stores have a period of points redemption season every year. At that time, the relevant personnel inside will contact the members or notify them by sending text messages. Sometimes, they can enjoy a certain discount without redeeming points, but within the specified time.

Chow Tai Fook develops steadily in the markets of different customer groups with differentiation strategy, and provides personalized consumption experience. By providing diversified products, services and sales channels, we can meet their needs at different stages of life. The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE, Monologue, etc. Each brand bears the life attitude and personality of different customer groups.

Based on the customer-oriented focus and strategy, the Group practices its commitment to sustainable business growth and is committed to promoting long-term innovation and development of business, employees and culture. Mature and flexible business model is the main advantage of promoting the sustainable growth of the Group, supporting the Group to pursue excellence in the whole value chain and extending business opportunities to different communities and global industry partners.

The Group has a huge retail network covering China, Japan, South Korea, Southeast Asia and the United States, and operates a rapidly developing e-commerce business, which can effectively implement the online and offline strategy and successfully break through in today's omni-channel retail environment.

Chow Tai Fook is a leader in China's jewelry market. Chow Tai Fook is also one of the first large Asian jewelers to enter the second, third and fourth tier cities in China. Chow Tai Fook Jewelry Group Co., Ltd. ("Chow Tai Fook" or "Company") is a leading jeweler in Chinese mainland, Hong Kong and Macao. The company focuses on mainstream jewelry and precious jewelry products, including jewelry inlays, platinum _ gold products, gold products and watches.