Mother's Day Creative Marketing

Creative marketing of Mother's Day, the annual Mother's Day is coming. In such a festival to celebrate maternal love, people always express their gratitude and love to their mothers in various ways, which undoubtedly brings business opportunities to the majority of businesses. Here are some creative Mother's Day marketing plans.

Mother's Day Creative Marketing 1 In order to enhance the restaurant's popularity and reputation, and enhance the impression and memory of the target consumer groups on Mother's Day, family packaging is carried out through the media, calling on children to express their love and blessings to their parents, taking advantage of the situation, strengthening family responsibilities, feeding their mothers back and offering filial piety. On the occasion of Mother's Day in May, we planned a special activity with the theme of thanking their mothers for their eternal love. The specific scheme is as follows:

I. Purpose of the event

1, mother's day promotion plan to improve brand awareness;

2. Improve the purchase rate and consumption of target consumer groups in restaurants;

3. Through activities, enhance the understanding and communication between restaurants and the public, create news clues, and expand external image publicity.

Second, the activity time

May 20th (the second weekend of May)

Three. Target group

The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of the busy business or business, they usually spend less time with their families, especially with their parents. The complex of repaying the kindness of parenting can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event

1, advertising theme: Thanksgiving mother's eternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. Dante (divine comedy)

Verb (abbreviation of verb) activity content

1, giving carnation flowers: every lady who comes to the store for consumption on May 20th will be given 1 carnation.

2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by taking photos at the store and @ Restaurant Official Micro and 3 friends.

3. Birthday wishes: Any lady whose birthday is on May _ _ will receive a beautiful gift with her ID card.

4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.

5. Preferential reward: during the activity, the original price is 228 yuan, and the exclusive package for Mother's Day is _ _ _. _ _ _ Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.

Popularization of intransitive verbs

1, SMS group sending: Thanksgiving mother's maternal love is eternal! May _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

2. In-store pop: one in the lobby, one in front of the restaurant and one in the elevator on the first floor.

3. Online promotion: Online promotion will be conducted through official Weibo and official V_. Preheating will begin on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the official merger of @3 friends in the restaurant and give a free buffet coupon every day.

4. Mainstream media: May _ _ _, May _ _, soft-text reports before and after the event.

Mother's Day Creative Marketing 2 I. Market Purpose:

The closing of the Fashion Culture Festival and the launch of Mother's Day activities coincide with the May Day holiday, and Mother's Day is bound to bring the second sales climax in May. Now more and more attention is paid to filial piety and beauty. How to arouse filial piety and women's instinct to love beauty is a problem that businesses must consider.

Mother's Day sales focus on cosmetics, accessories, women's wear and women-related products. Strive to win sales with the advantages of commodity promotion and mother's day atmosphere.

Second, the theme of the event:

true love

Two. Activity time: May 9 (Friday)-May 8 (Sunday)

Three. Sales target: _ _ _ ten thousand yuan increase: 0

Promotion expense rate: 0.4 1%

Four. Activities:

Cultural activities: May 8th 14:00/ Bernice Women's Show.

Promotional activities:

(Full-court activity plan 1)

1, send domestic service in full, and love your mother to send holidays easily.

Activity Description: If the accumulated shopping amount reaches 1 ,000 yuan or more (your goods reach 1 ,000 yuan), you will be given a 1 housekeeping 3-hour service card, and the invoice balance for participating in the activity will not be accumulated.

It is more warm and practical to design or print your own card face as a coupon or full payment. It is newsworthy.

Purpose of the activity: enrich shopping mall activities, encourage consumption, and make the overall promotion more full; 100 cards per day until they are delivered.

Budget: 100_40_3= 12000.

(Full-court activity plan II)

2. Send silver ornaments in full, wishing my mother peace and happiness.

Activity description: When the total amount of clothing shopping is over 2,800, give away silver jewelry 1 piece (choose 0 from 65438+3, the value is about 50 yuan). Invoice balances that have participated in activities are not accumulated.

Purpose of the activity: enrich shopping mall activities, encourage consumption, and make the overall promotion more full; Lucky, more acceptable. Commodities in department stores or women's clothing departments. )

Budget: 100_50_3= 15000.

3, 100 special gift of love to dress up for Mother's Day

Activity time: May 9-May 8 (three days)

Activity department: department store, women's clothing department and leisure department.

Activity description: One hundred Mother's Day special offers were launched, which formed a certain momentum. Mainly to attract customers to enter the counter to find, through special goods to drive the sales of other goods. Every special item should have a POP prompt "Mother's Day Special". In addition, some products can also be recommended by various departments, prompting "Mother's Day Recommendation", thus making the festive atmosphere of Mother's Day more intense.

Verb (short for verb) Media support:

_ _ Evening News charges double 19800 yuan, news from websites, business newspapers and other media.

Sixth, the promotion atmosphere in the mall is set off:

POP, light boxes in the lobby, advertisements on both sides of the escalator and notices at the gate are posted on the "Mother's Day Price Ceremony" on each counter.

Seven. Activity cost budget:

Advertising fee: 19800 yuan. Art typesetting: 1.500 yuan; Activity and gift expenses: 1.500 yuan; Total: 36,300 yuan.

Mother's Day Creative Marketing 3 Activity Theme:

Thanksgiving mother, mother love is eternal.

Purpose of the activity:

1. During Mother's Day, publicize the brand cultural connotation to customers, let people know that there is such a middle-aged and elderly clothing store, publicize the brand, and improve the brand awareness and reputation.

2. Use Mother's Day activity plan to drive sales, attract popularity, and create momentum for later business.

Activity time: (5.5-5.13)

Active preheating:

Most people don't have the habit of "Mother's Day" and their popularity is not high. It is risky to "cold start" the whole activity directly. In order to ensure that the activities have a greater effect, it is necessary to carry out relevant warm-up and guidance activities to pave the way for the official launch of the "Mother's Day" activities. Inform the public that "May 13 this year is Mother's Day", as well as the activities to be done on Mother's Day and consumers' desire to participate in the activities during the activities.

Preheating time: it can be set at 5.3-5.5 days in the week before the theme activity.

Activity content:

1. You can write a sign in front of the store that says "Today is _ _ _ days away from World Mother's Day" to remind passers-by that Mother's Day is coming. You should prepare for your mother's holiday.

2. During the activity, you can promote one or several kinds of clothes and introduce them to customers in detail through the shopping guide.

3. Pop music, posters, etc. Mothers as the main topic can be made in advance, and posted or hung in the appropriate position in the store. There are the following publicity methods, which can be treated according to the specific conditions of each store:

(1) Distribute leaflets and explain the details of activities in the streets and downtown areas.

(2) Set the telephone number of the store as "Thanksgiving Hotline", and welcome customers to consult. The operator can clearly tell customers on the phone that anyone who comes to the store to participate in the activities will be given a gift.

(3) For every friend who left his phone number in the store, if he hasn't come to the activity the day before Mother's Day, he can take the initiative to send a grateful blessing and wish him a happy Mother's Day.

(4) During the activity, the top ten middle-aged and elderly people who come to the store to buy clothes every day will send a carnation to wish a happy holiday.

(5) You can take part in the lucky draw when you buy clothes. Set different prizes according to the amount of shopping. The prizes are cooking oil, rice, washing powder and so on for middle-aged and old friends.

(six) in addition, according to the specific customers, send gifts:

A. Filial piety: high-grade wooden comb;

B. Youth ceremony: bright carnations;

C. Longevity gifts: exquisite birthday gifts

According to your consumption and status, choose what gift is appropriate.

4. Problems that should be paid attention to in Mother's Day activities:

(1) in-store environment

First of all, keep the indoor floor, walls, doors and windows and all kinds of movable boards clean during the activity, and check whether there are dust, broken or wrong and inappropriate slogans on them. If this happens, it should be corrected immediately. So as not to affect the image of the store and destroy the atmosphere of the event.

(2) Clothing display

Check whether the clothes are well placed, whether there is dust, whether the tag is complete, etc. Usually pay attention to the display of this piece. During the activity, the passenger flow will suddenly increase a lot, so we should pay more attention to the display of clothes.

Through the usual experience, we can find out which exhibition is more conducive to sales promotion and which exhibition is more popular with customers. During the activity, we can make targeted adjustments, or try to change a display style to give customers a brand-new feeling when they come.

(3) Layout of lighting, audio and other equipment

According to the customer orientation and brand concept of middle-aged and elderly clothing, lighting can be arranged appropriately. Around a main push style, it can be decorated with different colors. You can also choose some soothing music in the store to make the old people feel back in the store.

(4) Personnel arrangement

During the activity, more people should be added to ensure that everything is taken care of, so as to ensure that the service during the activity is not discounted.

In order to make the activity achieve the expected goal, we should also learn to analyze the customer's psychology.

There are thousands of customers, and the service methods vary from person to person. The so-called "knowing what it is" and "winning every battle".

(1) frugal customers

Features: love to bargain, choose things carefully, love to take advantage, always ask the price.

Countermeasures: Pay attention to the advantages of products in promotion and choose products with lower prices.

(2) Vanity customers

Features: I like to brag about my achievements, dress in fashion, and love to be praised.

Countermeasures: Try to be as good as possible, emphasize product fashion and attract her attention.

(3) conceited customers

Features: Dress up to attract attention, like to talk about yourself, like to chat.

Countermeasure: Pretend to worship her and pick up the topic.

(4) Stubborn customers

Features: strong subjective consciousness, unshakable, clear purchase intention, unwilling to accept other people's opinions.

Countermeasures: Try to satisfy her wishes and try to be tactful when refuting her.

(5) demanding customers

Features: like to find fault, not easily persuaded, like to master the situation by themselves, usually this kind of customers are very particular about clothes.

Countermeasures: Seize her needs and launch some high-value products.

(6) Expert customers

Features: The topic she asked likes to focus on professional knowledge, which makes the shopping guide unable to step down.

Countermeasures: Don't argue with them too much about their professional knowledge, and try to change the subject.

(7) capricious customers

Characteristics: emotional instability, capricious.

Countermeasure: handle it carefully and determine the service according to her mood. When the other party is in a bad mood, the shopping guide should be more friendly.

During the activity, it is forbidden to pay attention to the atmosphere at the scene. If necessary, you can invite professionals to give on-site guidance, such as catwalks, hot songs and dances, etc. to guide the atmosphere.

End of activity

Pay attention to the work at the end of the activity, such as counting items and goods, canceling publicity slogans, pop, etc. , in order to avoid unnecessary disputes.