Has anyone ever done private domain traffic operation of local banks?

Nationalized bank

, commercial banks,

Local bank

In fact, they are already doing private domain traffic, such as local banks.

Shanghai bank

Shanghai is

International metropolis

Shanghai enterprises

Our innovative practices are also worth learning from enterprises in other places.

Shanghai Bank has more savings users and fewer credit card users. Therefore, many credit cards with joint names and themes have been promoted, but the methods such as push are slow to take effect and consume too much manpower and material resources. So we need a time-saving and labor-saving effective way to promote the reuse of our customers and operate our own private domain.

Flow cell

Bank of Shanghai chose to upgrade its SMS channel and use smart SMS.

miss

Real name verification

After the enterprise is authorized, it can present the VI of the enterprise, and the menu can jump to the enterprise's webpage or H5\APP, etc. For example, the smart SMS of Shanghai Bank not only displays its logo and corporate name, but also enhances brand trust and user recognition, and also configures customized menus.

Chihuoka

"Credit card" and "More services-nearest outlets and service hotlines" are its plans.

Zuozhong

For the details of the right menu, you can jump directly to H5 and fill in the information to get a card. You can also inquire about nearby outlets and call the service hotline.

customer experience

Very good.

There are several reasons why banks can successfully operate smart SMS private domain traffic:

1. Smart SMS is enterprise-based.

Short message channel

Upgrade, so there is no need to change the channel number, and the operation is the same as that of the traditional short message group, which is very convenient;

2. Except for the upgrade fee, there is basically no need for other additional enterprise costs, and short messages are also based on the original monthly service short messages;

3. The short message channel allows enterprises to reach each other actively, which is very fast and almost real-time, which is impossible for other channels;

4.

offline promotion

The effect is too slow, so we need a product that can actively reach users and has a conversion and drainage inlet as an auxiliary.