Joke Collection Website - Public benefit messages - How to improve the profit of the photo studio?
How to improve the profit of the photo studio?
(1), increase the number of customers and make a lot of money; For the photo studio, it is to increase market share. We should always remember this concept. This is the so-called open source, which is an important means to increase profits. Throttling can also increase profits, but it is very limited. It may become "cutting corners", which will affect the quality of products and services, but will lose profits. Improve the scale and grade, good product quality and unique style, first-class promotion skills and abilities, and extensive marketing strategies. Studio talents (2) to increase the frequency of customer consumption; It is a good way to increase profits for customers to spend repeatedly in our store, but our wedding photos are a bit special, so it is difficult to spend many times. Therefore, in order to increase the frequency of consumption, we should mainly do the following two things: First, we should have follow-up products, such as children's photos, photo photos, family photos, life videos, personalized videos (including MTV), CD albums, various unique post-production products, beauty modeling, wedding services, wedding rentals and so on. In principle, the bigger your photo studio, the more types of business you can carry out. For the photo studio, the second job is to maintain a good relationship with customers and let them introduce them. Your most important asset is your relationship with customers. Marketing is a kind of interpersonal relationship. A good customer will introduce others to consume your products even if they no longer need them. For the photo studio, this is a very big resource. Suppose you took 800 pairs of clients this year, and each of them introduced you to two pairs of clients, how many would you take? To do this, we need to rely on on on-site service and tracking service, and it is very important to build a strong customer service department. Innovation of talent management in photo studio The competition between modern photo studios is the competition of innovative ability of photo studio management. Only through continuous innovation can the studio transform the existing and available knowledge resources into realistic core competitiveness and real competitive advantage. In order to truly implement the "customer-centered" model, management innovation plays a key role. Management innovation is embodied in the following aspects: 1. Organizational innovation of management The organizational innovation of photo studio recruitment is the organizational guarantee of management innovation. Management organization embodies the process relationship of the studio, and it is the running carrier for the effective integration and configuration of all elements of the studio. The organizational form and function are ultimately determined by the goals and elements of the studio, especially the technical elements. Once these elements have changed, it will promote the innovation of management organization. This is the microscopic embodiment of the law that production relations must adapt to the development level of productive forces. The innovation of management organization means that the studio should adjust the original organizational structure and create new structural forms; It is necessary to reconstruct the relationship of responsibility, power and benefit among members of the organization and form new interpersonal relationships; It is necessary to make new arrangements for the original division of labor and cooperation in order to give full play to organizational functions. 2. Talent management The competition between innovative photo studios is essentially the competition between talents, and talent management has become the key factor for a photo studio to have innovative ability. Only by constantly innovating talent management can the studio retain, manage and make good use of talents, give full play to the advantages of talent resources and promote the development of the studio. In talent management, 3. Technology Management Innovation Studio Talents In the era of knowledge economy, technology has become the commanding height of future studio competition. Technical management innovation is an important content of studio management innovation. At present, with the development of economic globalization, technological innovation and technological flow have also appeared the trend of globalization. The globalization of technological innovation and technological flow has brought opportunities for photo studios to acquire new technologies, but it has also increased the difficulty of technical management.
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