How to choose communication channels in marketing?

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Communication channels must first be analyzed from the industry you are engaged in and the attributes of your target customer groups (such as gender, age, culture), etc., but generally you can choose from age groups, and young customers can choose online New media, high-end communities, TV media favored by young people and other channels; middle-aged and elderly customers can choose traditional paper media channels, middle-aged and elderly community media, TV program media channels favored by middle-aged and elderly people, etc.; children and teenagers can choose schools, study , media related to parents’ age. But in the end, it must be analyzed from the characteristics of its own products and services.

I will share the high-quality content below with you. First of all, I will share my personal views and thoughts on this issue. I also hope that my sharing can bring help and happiness to everyone. I also hope that everyone will like it. My share.

Organize communication channels. The organizational communication channel is mainly communication by organizational units. Enterprises should make this clear: when our products are to enter the township-level market, it is very important to organize communication channels. For most farmers, getting information from loudspeakers in the village is the best way.

Interpersonal communication channels. Interpersonal communication channels mainly include: telephone, mobile phone, mobile phone text messages, word-of-mouth legends from relatives and friends, etc. In this channel, the role of mobile phone text messages has received more and more attention, especially when news media use mobile phone text messages to strengthen communication with their audiences more and more frequently. With the development of science and technology and the advent of the 3G era, mobile short movies and mobile literature have broad prospects. Enterprises should prepare in advance in this regard for future use.

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I am here, sincerely wishing you all to work happily every day, have a healthy life every day, have a prosperous family and everything, make a fortune every year, and have a prosperous business. Thank you.