Planning scheme of pet store promotion activities

In order to ensure the effectiveness of our efforts, we usually need to make a complete plan in advance, which is a written plan after comprehensively considering the factors related to things or problems. How should the plan be made? The following is my organized pet shop promotion plan (Daquan), which is welcome for your reference and I hope it will help you.

Pet shop promotion plan (Daquan) 1 1. Activity time:

30 April-8 May

Second, the purpose of the activity:

May is a golden week, and there are several major festivals throughout the month, such as May 1st International Labor Day, May 4th Youth Day, Mother's Day and Children's Day. In order to better promote sales, increase customer unit price, produce more influential social effects and further enhance corporate image.

Third, the theme of the event:

Celebrate May Day, enjoy convenience and welfare, and win wonderful prizes.

Four. Campaign slogan:

May day is easy to shoot and win the prize in shopping. When the price falls to the end, it will keep running.

Verb (abbreviation for verb) advertising:

DM: From April 30th to May 4th, draw outdoor advertisements to introduce promotional activities, body banners, gate banners, in-store POPs and broadcast publicity.

Six, site layout:

The banner at the gate, the flag in summer, the 12 tag in the special area, three billboards for getting on and off the elevator, and the advertisement sticker for taking the stairs have two huge hollows.

Seven, activity strategy:

1) During the Golden Week on May 1st, the price dropped to the bottom. From April 30th to May 4th, a DM poster was put out, which classified items, fresh 25, food 50, non-food 40, counter 30 and old shop 25.

2) Shopping on May 1, and shopping will be rewarded (see attached page for specific scheme).

3) Reduce the price to the end and continue to operate (see the attached page for specific scheme).

4) On May 1 day, the final of the second "Ode to Labor" Youth Karaoke Competition was full of splendor, and many stars gathered to see the present.

5) On May 4th, the Youth Day gave a wonderful performance.

6) On May 5th, "Shopping on May 1st, Winning Shopping Award" lottery party, wonderful performance (internal staff)

7) The registration of "Children's Talent Show on June 1st" was officially launched. Registration will be held from April 25th to May 10, and the first preliminaries will be held on May 13 (see the annex for the specific scheme).

8) On Mother's Day on May 8, my mother was polite when shopping. All married female customers who come to our store for shopping on May 8th will be given a computer receipt when they shop all over 50 yuan at one time. Each person is limited to one, and the number of gifts is limited, while stocks last.

9) May 12 "Shopping on May 1, Winning the Shopping Award" Awards Gala

Pet shop promotion plan (complete works) II. Theme of the event

Low price storm, looting by the whole people (dear, did you buy it? )

Second, the activity time

20xx165438+1October x-20xx165438+1October 20xx.

III. Contents of activities

Activity 1: 50% off the whole audience, the ultimate carnival (20xx165438+1October xx)

From 20xx 1 1, xx 10, the whole audience will be sold at 50% discount, and the low-price storm will sweep the city!

(Note: The whole audience must be involved in the activity to achieve the cluster effect. )

Activity 2: Courtesy and Lucky Shopping (20xx 165438+ 10 x-165438+/0 xx)

Customers who shop in xxxx during the activity can participate in the lucky draw if the amount of a single memo reaches 1 1 yuan.

First prize, 1, a smart phone of a certain brand, worth11yuan.

Two second prizes and a shopping card for xx supermarket, with a value of 1 1 1 yuan.

Sixth prize, one thermos bottle, worth 60 yuan.

20 fourth prizes, one roll of paper, value, 30 yuan.

20xx participants, a beautiful gift, worth 2 yuan.

(Note: The lucky draw is to scratch the card as soon as it is opened, and the gifts are given in kind. )

Activity 3, a holiday for one person, double sweet (20xx165438+1October xx)

Buy 1 1 yuan, 1 yuan and give away 2 lollipops (2 yuan/root, 200 copies).

Over 1 1 1 yuan, 1 1 yuan, 2 boxes of chocolates (25 yuan/box, 40 copies) will be presented.

Sweetness is limited until the gift arrives. )

Estimated activity cost:

1. The estimated cost of the lottery scratch card is 1000 yuan, and the winning fee is 8000 yuan, totaling 9000 yuan.

2. Double sweet activities. Estimated activity cost 1500 yuan.

3, posters and advertising costs 5000 yuan.

The estimated total cost of this activity is 15500 yuan.

(Note: 7,000 yuan can be shared by the merchants, and the cost sharing will be finalized in consultation with the merchants in the early stage of the event to facilitate the smooth development of the event. )

Fourth, the activities of publicity.

1, advertising, using newspapers to put in 2 issues 3-5 days in advance.

2, large-scale facade advertising and supermarket xx single-phase combination, so as to be eye-catching and attract customers.

3. Broadcast in supermarkets and promotion in different places. , increase publicity.

4. Use floor stickers, flags and publicity signs, plus festive music to create a good atmosphere for activities.

Pet shop promotion planning scheme (Daquan) 3 Activity background:

Double 1 1 has quietly entered our field of vision and has been built into an unprecedented grand festival by e-commerce. With the strength of online e-commerce companies such as Taobao, JD.COM and Suning.cn, the operation of offline stores becomes difficult. The compression of the living space of physical stores must keep up with the pace of e-commerce and do better.

Activity purpose:

Establish a good relationship between merchants and customers, establish a good reputation in the local area, and increase the sales of electrical appliances.

Target population:

Local users

Organizer:

Xx electrics sales co., ltd

Specific content of the activity:

1, tell me your troubles:

In the process of using small household appliances, there are many small problems and malfunctions that customers can't solve, even if they contact the merchants, they can't solve them properly. Therefore, to hold such an event, customers only need to speak out their confusion and speak out loudly, and businesses only need to record it and distribute small gifts. Such as nail clippers, washing clothes, etc.

2. Trade in the old for the new

Everyone has a nostalgic plot. The best way to make consumers "like the new and hate the old" is to exchange the old for the new. At this point, the battery car industry has done the best and can follow suit. In fact, the electrical industry can also, small household appliances, televisions, refrigerators and so on. You can exchange it for a new one.

Step 3 issue VIP cards

In order to increase user viscosity and speed up the transaction, VIP cards can be issued for different brands; At the same time of promotion, it can compress the space selected by users. The specific operation is as follows: For example, if users buy larger products from Haier, they will issue a VIP card from Haier, and if users continue to buy electrical appliances of this brand, they will enjoy certain discounts.

Step 4 send cash coupons

We can learn from the practices of some clothing cities, such as buying clothes made in 900 yuan, giving shopping vouchers made in 90 yuan, and stipulating the minimum consumption and use time limit, so that we can bundle consumption, and users will pay the bill again and again in order not to waste shopping vouchers.

5. Choose the most beautiful housewife

At present, in China, the promotion of businesses is the same, nothing new, and even less human. So, have a live competition, such as using small household appliances such as soymilk machine and fried eggs, and do it in the morning. I believe it will attract many people's attention. It is not only innovative, but also makes people feel the warmth of home.

6. Give gifts for the wedding.

Double 1 1 Near the end of the year, many newly-married families choose to buy home appliances at this time. At this time, it is timely and appropriate to hold wedding gift-giving activities.

Activity summary:

Double 1 1 is called Singles Day, but people still want their families to be happy and the whole family to be happy. Therefore, it is most appropriate to make specific promotion arrangements with the theme of warm home.

Pet Shop Promotion Plan (Complete Works) 4 I. Activity Background

On the eve of the Double Eleven event, we should actively participate in activities such as bargain hunting and snapping up, and increase our brand exposure and brand awareness, thus paving the way for sales in the Double Eleven event.

Two. Programme of activities

Preheating: the time is 1 1 October to 1 1 October.

(1) online

Through the independent design of the store, preheat the activity page, including home posters, shop tips, baby details pages, etc. All the pictures are based on the theme of the Double Eleven, aiming to create a shopping carnival atmosphere for the Double Eleven, lay the foundation for the event and store traffic.

Traffic: through train, drilling exhibition, micro-scouring, taobao guest, SMS sending, wake-up of old customers and so on.

(2) Offline

Design Yi Labao, banners, theme posters, buy some balloons and ribbons to decorate the whole office, so that everyone can fully feel the atmosphere of the Double Eleven.

Customized T- to-Si-You plan throws out the danger of poverty and poverty.

Official activities: 165438+ 10/00: 00 ~1123: 59.

Figure: The main venue page of the store activity, the related posters on the product details page, the promotion posters of micro-amoy activities, the drilling exhibition pictures, the through train pictures, the store homepage posters, the store tricks, and the flow chart for guiding independent ordering, etc.

On that day, the reception room should not be short of sweets, biscuits, fruits and other foods, and we should not let everyone starve when we are nervous. The person in charge should arrange for everyone to have a rest online.

Third, follow-up activities.

Artist: Make a statement on the refund processing time, order information modification, delivery express and time, and put it on the home page and product details page.

Customer service: Pre-sale X+ After-sale X+ After-customer review X (responsible for order review and printing) to ensure computer configuration; Ensure printers and related materials (such as spreadsheets); Ensure the company network; Check the software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible)

Warehouse: ensure accurate inventory and avoid shortage. Prepare packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them up separately in the event to ensure smooth communication between customer service and delivery, and ensure the smooth resolution of order information modification in the sales process.

Fourth, inventory preparation.

(1) Determine the products launched by the Double Eleven activities. All main products should account for 50%- 60% of the overall stock. All products must be put into storage within one week before11,and the store inventory is actually 90%-95%. If you need gifts, you should also stock them.

(2) According to the expected sales scale, prepare the inventory of the main sales commodities of the double 1 1 promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.

(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, which is convenient for scanning barcodes with a scanning gun to check the accuracy of delivery and improve speed and efficiency.

(4) Be sure to store or promote the inventory of related products in the whole warehouse 2-3 days before the double 1 1 activity, make clear the inventory scale, and input the real inventory data of 100% into ops.

Verb (abbreviation of verb) personnel preparation

(1) For new employees who may be recruited due to the surge of double 1 1 orders, the employee's work arrangement plan should be made in advance, and the corresponding training work should be done well. The packaging link should be well done, the relevant details of the packaging veneer board should be trained in advance, and the staff training should be well done in advance.

(2) Provide complete operation training and other training for all employees, especially those related to order processing.

(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, as well as relevant arrangements for employees' duty and vacation during promotional activities. Personnel must be well deployed, and two or three shifts should be planned in terms of brushing and customer service. It was all day, taking turns to rest in the reception room. Calculate the number of people at each location according to the flow.

(4) The materials shall be calculated according to the maximum possible flow and the number of packages.

Preparation of intransitive verb materials

(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags, foaming fillers and packaging boxes involved in promotional activities, and sort out some specific packaging in advance, just put the goods in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery; Paper storage (preparation) for express delivery, invoice, printer debugging and printing consumables to improve the speed of invoicing process.

(2) For large-scale events like the Double Eleven, more services are required for merchants, especially the delivery link. All customers in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou are required to deliver the goods within 2 days.

Pet shop promotion planning scheme (Daquan) 5 I. Promotion theme:

Crazy reserve price spot carnival

Second, the activity time:

20 years165438+1October1-20xx165438+1October 20th.

Three. Location:

Xx furniture city

Fourth, the planning description:

Singles' Day is a festival focusing on singles, and many young people take this festival to celebrate their singles or get rid of them.

1, take off the order and enter the store politely.

Confession must not be with your bare hands!

Anyone who enters the store before 10 people during the activity/is invited to the top 20 people on the day of the activity, can get an assistant to take off the order: a love pillow!

2, off the single award into the store polite

Add the official WeChat of Shangpin ZJS, and the "evidence" that you participated in the activity in the activity store designated by xxx on the day of the circle of friends exposure, that is, you have the chance to win 1 sofa bed.

Activity rules:

1, edit # Activity content to be determined # Share your photos at the event site/designated store in the circle of friends, and you will have the opportunity to participate in the mattress lottery, limited to 1 time each time;

3. After the activity, draw 1 lucky customers and reward a mattress;

4. After the lucky draw, the winners will be announced on the official WeChat of Shangpin ZJS Yulin.

3. grab the reserve price and place an order.

Perfect coupon: Send 500 yuan perfect coupon with reservation ruler.

Off-order specials:

Give 20xx cash coupons when the full-price goods in the whole house are over 10000 yuan;

The regular price cabinet is more than 20,000 yuan, minus 20xx yuan;

The regular price cabinet is more than 30,000 yuan, MINUS 4,000 yuan;

The regular price cabinet is more than 40,000 yuan, MINUS 6,000 yuan;

The regular price cabinet is more than 50,000 yuan, MINUS 8,000 yuan;

Off-site bargain-hunting discount:

If the regular counter is full of 10000 yuan, pre-deposit 10000 yuan, and enjoy an extra 15% discount;

If the regular price counter is more than 20,000 yuan, deposit 20,000 yuan in advance and enjoy an additional 9.4% discount;

If the regular price counter is over 30,000, save 30,000 in advance, and enjoy an extra 9.3% discount for surprises;

If the regular price counter is more than 40,000 yuan, save 40,000 yuan in advance and enjoy an additional 9.2% discount;

If the regular price counter is over 50,000 yuan, 50,000 yuan will be pre-deposited, and an additional 9. 1 discount will be enjoyed;

Arrive at the store on the day of the event and enjoy a mysterious discount.

When you arrive at the store on the day of the event, the regular price of the counter is more than 20,000 yuan, and you can enjoy the discount of 1% after the surprise discount.