How to attract customers through mass mailing? How to attract customers through mass mailing?

How does the e-commerce industry send text messages to attract customers?

First, set a feasible goal for SMS. Nowadays, many e-commerce companies are eager to send short messages, and often send active short messages to users at one time. After users see it, most of them choose to delete it directly, and a few choose to ignore it, which essentially leads to low SMS conversion rate.

In fact, when sending text messages to users, you should first set a small goal, and then achieve this small goal through text messages, and then you can gradually increase the attention of users (you don't have to send one or two messages in groups to win the attention of customers, but you need long-term persistence). The higher the user attention, the higher the conversion rate.

Second, a good beginning leaves a good impression on users.

Generally, when we read short messages, we will glance at them, and when we see irrelevant things, we will directly choose to delete them. Therefore, e-commerce users send text messages, which will make users feel that this message is related to me. I want to read it.

Therefore, it is generally necessary to attract customers' goodwill at the beginning of short messages and make users interested in reading:

For example, e-commerce name

Group opening remarks?

First, based on the beginning of the problem

It is a good way to use questions in the opening remarks of short messages, which can make more customers interested in reading. For example:

1) to stimulate customers.

"xx Festival is coming, do you need to buy gifts for your friends/relatives? ? "

2) Stimulate customers to take immediate action.

"xx Festival is coming. Are you thinking about how to sell gifts to friends/relatives? ? "

Setting a question at the beginning of a short message does not directly tell the customer how to help him, but allows the user to consciously attract the content of the question and attract the user's attention through the question.

Second, open directly.

Setting questions is not the only way to attract users' attention. Sometimes you have to face users directly and get them to act now. For example:

1) In some cases, you can start with a quotation.

"Don't wait for xx, xx has reduced its price."

2) Update the latest news

"Dear xx, xx is here, and xx offers are waiting for you."

At first, this kind of mass texting dares to face consumers directly, so don't worry, your customers will appreciate it, especially in the coming festival.

Third, the beginning of humor.

Believe it or not, people sometimes like the taste of drama, so that the humorous beginning will attract customers more. For example:

1) gift teasing method

"xx, knock, special gift to report for duty! ? "

2) Create new content

"Dear, learn what to do this holiday! ? "

The premise of this method is to consider the target audience. Who are they? What are they interested in? So as to guide them to become interested in reading short messages in another way.

Fourth, the opening of the announcement

It doesn't have to be too complicated at first, especially when the purpose of texting is just to announce something new. For example:

1) Announce a new holiday time

"Dear xx, the upcoming xx Festival,?"

2) Remind people not to miss the plan.

"Dear, don't miss our special promotion in May."

Here, we want to tell your customers with the simplest and straightforward beginning, what benefits we can bring you, or what discounts we can give you!

How to edit attractive mass short message copy?

Some pictures and texts, some video sound effects. Short message copy has its limitations and can only be described in words. Therefore, short message copywriting should foster strengths and avoid weaknesses.

Conciseness is the strength of short messages, and unnecessary politeness, blunt manuscript style and cynical routines are abandoned. More is close to life, grounded, light humor, popular words, to close the distance with the audience, with the main purpose of attracting attention and guiding intentions, and fundamentally achieve the starting point of SMS copywriting!

Attractive content will add a lot of points to your advertisement. Generally speaking, the content is divided into two categories, one is simple and to the point, and the other is the pursuit of individuality. You can use humor or imitate some lines to deepen the impression of customers. Every company's business is different, and its expression is different. In a word, you can simply explain your intention, and customers can understand your content at a glance. This is a good plan. 4. Send time, study when your customers are most likely to receive the information and then consume it. In the information age, customers receive too much information every day, and your information is time-sensitive.