What is a brand consultant?

What is a brand consultant? Step 1: Make initial contact with customers and get to know each other;

(1) Basic information of customers and problems to be solved

(2) Introduce the qualification, reputation and ability of our company.

(3) Project scale forecast

Step 2: Through communication, strive for a full understanding of substantive issues and form a preliminary proposal for brand consulting projects.

(1) On the basis of previous communication and investigation, discuss the crux of customer problems.

(2) Basic thinking methods to solve problems

(3) Work schedule

(4) Personnel arrangement

(5) Preliminary plan for cooperation with customers

Step 3: Sign the contract documents and specify:

(1) Scope of tasks

(2) the relationship between responsibility, right, benefit, budget and payment method.

(3) Work progress and completion time

Step 4: Execute the contract.

(1) data collection and investigation

(2) Put forward phased results

(3) Two-way communication, * * * with the completion of key decisions.

Step 5: Judge the completion of the contract.

(1) Work item summary completed

(2) Gain and loss evaluation.

(3) Propose suggestions for customers to consolidate and improve the scheme.

A consultant is a professional title with professional knowledge in a certain field. They can provide consulting services.

With the development of China's economy, the most obvious change trend of modern enterprises is the legalization and regularization of management mode. However, the status of consultants in enterprises is quite important.

First, the management level among enterprises has been strengthened and the enterprise management mechanism has been improved. ? Chuanchu fat-reducing block turtle Sebo chicken

Second, it has increased the communication between employees and the management between enterprises.

Third, help enterprises straighten out vertical relations and coordinate horizontal relations.

Fourthly, the training consultants in the enterprise have made a strong guarantee for improving the quality of employees.

How about Wei Yi brand consultant? Wei Yi Brand Consultant is a very professional brand planning and design company, and is cooperating with our company. As Party A's company, choosing a brand planning and design company mainly considers their professional level. But in fact, many people don't know much. Just look at whose company is famous and whose boss is awesome. There are many misunderstandings. Brand planning and design companies also have different characteristics, such as different operating modes, different ideas and styles, depending on what you want to choose for you. We chose them at first, mainly because their cultural marketing model attracted us. Our boss attaches great importance to the construction of brand culture, and often says that "the boss can have no money, but he can't have no culture", so their director talks about cultural marketing, which we feel is in tune. In terms of design, they also work hard to be the VI of the company. They came to our factory to take photos, not only to design, but also to help us make renderings and tell us how to do it and how to install it. I have contacted some VI companies before, and I found this service really in place for the first time.

How about Shang Feng brand consulting agency? Founded in 2003, the company has strong marketing and creative ability, and provides all-round marketing services for many well-known brands. The main business includes brand strategy consulting, integrated marketing communication, new media interactive marketing, brand venture capital and intelligence operation custody.

& gt As the first independent third-party organization focusing on the research of financial brand integration and communication in China, AGA China brand consulting agency, Times AGA China is the industry promoter and forerunner of the brand transformation of mainland banks. As early as 1998, the company began to study the innovation strategy of Asian financial brands in Taiwan Province Province, and launched the financial brand innovation project in Chinese mainland on 200 1. Over the years, Times and customers have created one glory after another and become the most professional and top financial brand building team in China. Up to now, Times Ai Jia China has carried out brand building or maintenance promotion services for dozens of financial institutions and more than 3,000 outlets: foreign banks: Citibank, HSBC and Standard Chartered Bank; State-owned commercial banks: China Construction Bank, Agricultural Bank and Industrial and Commercial Bank; Joint-stock commercial banks: Minsheng Bank and Industrial Bank; Provincial Credit Cooperatives: Jilin Rural Credit Cooperatives and Zhejiang Rural Credit Cooperatives; Rural commercial banks: Zhangjiagang Rural Commercial Bank, Wujin Rural Commercial Bank, Wujiang Rural Commercial Bank, Jingjiang Rural Commercial Bank, etc. Rural cooperative banks: Ningbo Yinzhou Bank, Xiaoshan Cooperative Bank, Tianjin Cooperative Bank, Cixi Cooperative Bank, Haiyang Cooperative Bank, Hai 'an Cooperative Bank, Jiangyan Cooperative Bank, Xinghua Cooperative Bank and Xinzheng Cooperative Bank;

Who's Zhao Xiaodong? Entrepreneurship consultant! Network marketing brand consultant? Zhao Xiaodong is a very low-key marketing consultant.

Self-fighting multiple entrances.

3 Portal and CEO

Wine industry station and CEO

I have a digital brand chairman.

……

I have 10 years of Internet experience. I started to engage in internet technology at the age of 9, and I have quite rich experience. At that time, Taobao was in the development stage. 10 years of Internet experience, experienced the development of China network to the present Red Sea. Because of my low profile, I have never appeared on the Internet. Some fans call me the great god. I am in the East Brother Group, and I am often silent and too busy.

What is the relationship between Shang Feng brand digital marketing and Shangfeng brand consultation? Shang Feng brand digital marketing is the name of Shang Feng brand consulting agency after the reorganization and upgrading in early 20 18. On the basis of retaining the original brand positioning, brand carding and other services, the brand online digital communication section has also been added. Committed to controlling brand marketing in the digital age with unique ideas.

What services do brand consulting companies provide? There are three main types of entities engaged in design:

Companies that take design as one of the complete brand services, such as FutureBrand, provide brand services including: brand strategy and positioning, brand evaluation, brand research, brand structure, naming, corporate image, market and retail environment, printing and publicity publications, packaging design, online brand, interactive design, internal information transmission, brand management, brand words and deeds, brand measurement and brand valuation. Brand building is only a small part of it.

FutureBrand, named as the best brand consultant company in Asia-Pacific by Global Finance magazine, has more than 700 industry experts and professional brand consultants all over the world. In order to meet the needs of different customers, provide more professional brand consulting services. FutureBrand has a professional team with rich local experience, and has provided brand strategy and brand management consulting for many leading domestic comprehensive enterprises in Hong Kong and major domestic cities such as Beijing, Shanghai, Guangzhou and Shenzhen, including Lenovo Group, dopod, Ruian Real Estate (Shanghai New World), UT Starcom, Nissan Motor, China Power, Hong Kong Social Welfare Department, Shenzhen Taitai Pharmaceutical, Cathay Pacific, Swire Group and Kyle Polo Hotel.

Design-oriented brand service companies, such as MAL brand consultants Limited. The person in charge said that MAL provides comprehensive consulting services, which can be divided into three levels: high-level and all-round brand consulting work, helping enterprises diagnose production or service, considering project production line or value supply chain, and providing brand strategy suggestions; At the meso level, consider what kind of competition form the same industry is in, and put forward brand suggestions for its competitiveness and sustainable development, including brand workshops and brand training.

Among them, design services include interior, plane, brand, multimedia, software and games. Focus on brand design and development, such as left and right sofas, alternative sports shoes, villa supreme service and so on.

Only design partners, such as design consultants such as Jin and Liu. Services include: corporate image design, brand image design, packaging design, book design, exhibition design, sales environment design, public environment design, etc. Among them, packaging design and overall brand image design are in great demand. Jin said that depending on the actual work, each customer's requirements are different, but it is definitely worth the money.

Jin said that the partners of Jin and Liu design consultants involve enterprises of different industries and sizes. Choosing a partner must first win the respect of the other party and be creative. I like to cooperate with enterprises with added value and long-term vision.

How about Bingjian Smart Brand Consulting Agency? Very good, with ideas, and a set of brand development strategies for all kinds of enterprises, which require looking at products before planning, and being responsible for enterprises and consumers.

What are the selection criteria for "Top Ten Brand Consultants in Hotel Industry"? Let me check for you.

Five Platinum Awards of Chinese and Foreign Hotel Forum ● Top Ten Brand Consulting Companies

1, planning more than 3 high-end or characteristic hotel cases; And win the good affirmation of the owner;

2. The consulting company has been established for not less than 3 years; Having an independent trademark and advertising language;

3. Case pictures and the chief consultant's expression of corporate culture.

Hotel industry is the oldest and most authoritative award-winning organization with registered trademarks and legal protection. Please Baidu search "Chinese and foreign hotel forum" or "Chinese and foreign hotel forum white gold award".