How can Vipshop e-commerce use enterprise smart messages for innovative scene marketing?

It is a very novel innovation to use enterprise smart SMS for e-commerce scene marketing. It is recommended to do the following work during promotion:

1, indicate the marketing target, bring new products, or change old customers? Different goals determine different marketing resources and marketing methods;

2. After the target is determined, there needs to be an objective resource allocation evaluation (including: how many people to use, how much technology research and development work to be carried out, how much financial expenditure to be allocated, how much traffic support to be provided, etc.). );

3. After the matching resources are met, the target users of enterprise smart SMS can be started for multiple maintenance screening (the recommended screening dimensions include: female customers, people over 30 years old, third-and fourth-tier cities, and interest in high-end household items);

4. After the target users are clear, it is necessary to enter the detailed planning at the executive level (such as when to push information, when to promote a product at a specific time, how to train customer service personnel, and how to design eye-catching logos on APP and website pages)

The above answers hope to be helpful to the subject. Please correct the shortcomings and welcome to change the powder.