2022 Goddess Day Marketing Event Planning Plan

In order to ensure that the event goes smoothly and successfully, it is often necessary to prepare a specific, detailed and highly targeted activity plan in advance. The activity plan is a written plan for a certain event. So how to formulate a scientific activity plan? The following is the 2022 Goddess Day marketing activity planning plan (selected 7 articles) that I have compiled for everyone for your reference. I hope it can help friends in need. 2022 Goddess Day Marketing Event Planning Plan 1

1. Determination of Promotional Theme

Every promotional activity should have a definite theme, and relevant activity details will be organized based on this theme. Beauty salon promotions during the March 8th Festival naturally need to focus on women. In determining the theme, you can use some warm and touching words to capture women's love for beauty and attract their attention.

Women’s Day is a women’s day. Women have many roles in society, such as mother, wife, daughter-in-law, etc. With the help of holiday characteristics, we can further promote the promotion of treating women better to consumers. Theme, use emotional buzz to complete the promotion.

Reference topics: March 8th "Double gifts specially prepared for women" (focus on discounts in promotional activities); Beautiful life, happy women (grab the feeling of happiness); For your "her" "Continue the romance of Valentine's Day

2. Promotional content

The promotion forms and content of each beauty salon are similar: discounts, gifts with purchase, free experiences, etc. Beauty salons should take advantage of these The promotion form reflects a new flavor.

Lottery promotion

Case:

Beauty salon: Make beautiful men excited

Case content:

Within about one month, you can win various prizes by spending over 280 yuan at xx beauty salon. If you want to win various prizes, including the above and even better ones, it depends on whether you give up the small and broad tricks:

The above plan: give a high-end whitening body lotion 1 with the consumption voucher

The best plan: Give up the small things, give up the gifts, participate in the scratch card lottery held by the beauty salon, and give men a heart-pounding surprise, which is the best plan.

Prizes include: DVDs, electric shavers, pocket radios and cameras, etc.

Case comments:

1. This is a model of choosing between "gifts" and "lottery", allowing consumers to choose between "high-end plans" and "high-end plans" Making a choice, this method of psychological suggestion may make consumers subconsciously believe that they should participate in the lottery.

2. The entire activity design is full of excitement and challenge.

3. This two-in-one approach of "gifts" and "scratch cards" can only be carried out when it is confirmed that it can obtain full support and assistance from cosmetics companies and gift manufacturers. It is possible that "dvd "There are corresponding brand stores that can provide accessories for such activities. However, many daily consumer products are subject to the actual situation of the point of sale and may not be suitable for this kind of activity method.

Case 2xx International Products: March 8th Festival - "A double gift specially prepared for women"

Time: March 8th - March 15th.

Activity content: During the activity period, consumers who purchase 500 yuan of products from xx International will have the opportunity to receive the following gifts:

1) 1 mobile phone with a market value of RMB 1,500 Left and right (limited to 1 place);

2) 1 mobile phone recharge card with a market value of RMB 100 each (limited to 5 places);

3) 1 Xiuzhiyan sunscreen Branch, market value RMB 68 (limited to 54 places) 2022 Goddess Day Marketing Activity Planning Plan 2

1. Event Time:

March 5, 20xx (Saturday) - 20xx March 13, 2020 (Sunday)

2. Activity theme:

Charming March 8th, Wonderful Women Month

3. Activity content:

1. Get a VIP card for free during the event

2. Multiple points (5 times to 20 times on March 8)

3. Women love beauty and fashion Trendy products are newly launched

(1) Beautiful women - spring cosmetics are newly launched

(2) Fashionable women - fashionable digital mobile phones to create personalized women

(3) Happy women - big discounts on women's shoes, bedding, and underwear

(4) Charming women - blooming beautifully

(5) Romantic women - jewelry in the audience 5 Discount

(6) Sports women - big price reduction on travel bags

4. Blooming beautiful "March 8th Festival" sorority

To celebrate the xxth international On Women's Day, we would like to express our gratitude to our female compatriots for their hard work in society. Huaian Shopping Mall holds a blooming and beautiful "March 8th" party to make your life more beautiful, more happy, more healthy, and more happy.

5. The 30 people who spend 380 yuan on the Bank of China credit card before March 5.6.8 will receive a 38 yuan gift voucher

The Agricultural Bank of China will send a gift cup for those who spend 300 yuan on March 8, and those who spend 500 yuan on it. Yuan Umbrella Floor Activities:

First Floor: Mobile Phone Activities: All mobile phones are on sale at special prices, buy a mobile phone and get a Bluetooth headset, buy a card and recharge 100 yuan to get 100 yuan, and recharge 150 yuan to get a Samsung brand mobile phone.

Redeem 688 to receive a 3G mobile phone worth 1,000 yuan, and old customers will receive a mobile handheld phone for free. Trade-in is ongoing. Jewelry category: 50% off for the entire site (50% off for some Millennium Star purchases and gifts; China Gold , except Zhou Taisheng) Cosmetics: Get 60 yuan for purchases over 300 yuan (gift for full purchase of Olay)

Men's and women's shoes: 3.2% off and above. Bags: 45% off and above

Second floor: Women's clothing main discount 5 -40% off, and 5x points will be given on Women’s Day!

Third floor: 50-40% off on major men’s clothing items, and 5x points will be given on Women’s Day.

Fourth floor: Home Textile Zone “Welcome "March 8th, Warm Feedback" starts at 32% off for the entire site, with multiple points

4. Advertising release:

(1): Large LED screen text in the mall;

　(2): TV station rolling subtitles;

　(3): SMS release;

　(4): DM poster design, on-site poster replacement;

Mobile phone text message:

Women’s Day, on this day exclusively for women, Jiangsu Jinhe Department Store Huai’an Mall pays tribute to all great women:

Free VIP registration , multiple points, winter clothes on sale starting at 20% off, millions of products are waiting for you! Beautiful Women’s Day

“Make up” to dress up for a better life LED large-screen text:

Today is the third day Women's Day, since March 8, 1911, was the first International Women's Day, the greatness of women has been affirmed. On this day dedicated to women, Jiangsu Jinhe Department Store Huaian Mall pays tribute to all great women.

The world becomes extraordinarily beautiful because of women! The greeting is just a few lines, but it has a deep sincerity!

With a wisp of spring breeze, two drops of summer Rain, three autumn leaves and four winter plums are woven into a colorful gift box, tied with colorful ribbons, and filled with eternal blessings with nine points of sincerity and enthusiasm: I wish you a happy Women's Day. 2022 Goddess Day Marketing Activity Planning Plan 3

1. Activity Theme:

March is Women’s Day, Beautiful Women’s Day

2. Activity Method

Free trial quota, "365 Love Member Promotion"

3. Activity content

1. Free trial quota

Scope of application: National Daqihong Rui 365 Love Supermarket

Activity content: During the event, patients with gynecological diseases can go to the local Love flagship store (limited to the first 300 people), Love Supermarket (limited to the first 200 people), and Love Service Station (limited to the first 200 people) The first 100 people) will receive a free box of gynecological gel and fill out a "Product Usage Experience Form" based on actual usage.

2. 365 Love Messenger Promotion

Activity content: During the March 8th Festival, if you apply to become a 365 Love Messenger, you will enjoy different product amounts based on the level of love amount. , the highest level is 3 times of 365 yuan.

3. The beauty sent by the company - "Beauty walks with you and I will accompany you on your birthday"

Activity theme: Beauty walks with you and I will accompany you on your birthday

Event details:

①All women born on March 8 can participate in this event.

② Any woman who meets the date of birth during the event and becomes a 365 Love Messenger can receive a free trial at the "365 Love Supermarket" with her Love Messenger Card and ID card, and receive a gift worth xx0 yuan An exquisite gift.

4. "Because of dedication, we are happy" Charity and Love Dedication

Activity time: March 8, 20xx - March xx

Activity content : Whether it is your own handmade and woven ornaments, or the artistic calligraphy and painting you have written and painted, or even the handicrafts you have treasured for a long time, as long as you are willing, you can donate it to 365 Love Supermarket, and we will donate all In your name, the handicrafts will be donated to units and individuals in need during various activities to respect the elderly and help the disabled held at Park Lane, Hong Kong. Caring friends who have made outstanding contributions will be named "Charity Ambassadors" and awarded certificates of honor. 2022 Women’s Day Marketing Activity Planning Plan 4

1. Promotional theme:

Women’s health and happiness.

2. Purpose of promotion:

1. To increase product visibility and reputation, enhance corporate image, and increase product sales.

2. Take advantage of the situation to build momentum, expand the momentum, and exchange small efforts for greater returns.

3. Through promotional activities, let consumers recognize and purchase by name.

4. Increase the promotional effect and increase the market share of the product.

3. Promotion target:

Adult women.

4. Promotional goals:

Through this public relations promotion activity, the brand awareness and reputation will be increased to more than 90 and 85 respectively, and more than 60 target women will become long-term users. .

5. Promotion scope:

Jinan urban area

6. Event time:

March 8, 20xx.

7. Event location:

Quancheng Square.

8. Purpose of the event:

Two-way communication, everyone participates.

9. Activity slogan:

Women’s health, happiness and enjoyment!

10. Promotional form and content:

1. Use a small advertisement in the early stage (back cover banner in "Family Life News" on March 2, 20xx) to inform consumers , "Hainan Health Tangduoer Capsule will hold an "888" search event in Quancheng Square on March 8, 20xx (Women's Day), looking for lucky women whose birthdays are on August 8th. An introduction to attract consumers to actively participate. Also, indicate that there will be activities such as exquisite gifts and on-site gifts (you can consider giving a special discount card to the "888" lucky woman, which can be made into a business card). All pharmacies in Jinan City can enjoy a 18.82% discount when purchasing Duoer Capsules)

2. In order to save costs and achieve good publicity and promotion effects, you can consider selling in " Make a full-color advertisement on the Family Life Newspaper (only about xx yuan including giving away xx newspapers), and then give xx copies of the "Family Life Newspaper" to xx target consumers during the March 8th promotion event (if Adding special marks on the advertising page, such as coupons, etc. (cutting out the coupons can give you a 20% discount when purchasing, etc.) may prompt more than 80% of the target consumers to purchase, which can not only serve as an advertising promotion

3. The Yangshengtang office organized promotional personnel to distribute the "Family Life Newspaper" around the Quancheng Plaza event, and wore promotional tapes to directly target target consumers. (When distributing, it will only be distributed to women of adult age or above, and it is necessary to supervise the personnel distributing it not to mess up their hair)

4. Use "Hainan Health Tangduoer Capsule" and "Family Life Newspaper" and "Jinan City". In the name of "Women's Federation", we came to *** to organize and plan the "I spend the money, you read the newspaper" activity, which not only "promotes Women's Day" but also promotes Hainan Health Tangduoer Capsules, Family Life Newspaper and Jinan Women's Federation also Willingness to support is a "win-win strategy" for enterprises to win.

5. In order to avoid a dull event, you can organize some entertainment activities by yourself, such as: there are songs for everyone to sing, and there are dances for everyone to dance. Duoer provides you with it. It is a good stage to allow consumers to participate and provide small gifts as rewards for consumers. In addition, some questions and answers about Duoer capsules and on-site hot sales activities are inserted in the middle, and at the end or at noon, there is an "888" lucky woman redemption event. (It is best to set it at a more appropriate time period)

6. Rent speakers, TVs and colorful arch balloons to add excitement to the promotional activities so as to attract more female consumers to come and watch. Participate in this event.

7. Call "Qilu Evening News", "Jinan Times", "Life Daily" and the "news hotlines" of various TV stations and radio stations in a timely manner to provide news clues and follow up the news reports. Free advertisements will be published in various media in a timely manner, and the "Family Life News" will make a special report.

8. After the event is successful, the event planning process will be written as a case and submitted to "China Business News" or "China Business News". "Sales and Marketing" promoted the "Hainan Health Hall" to become popular again in 20xx, allowing the remaining heat of the activity to continue. 2022 Goddess Day Marketing Activity Planning Plan 5

1. Activity Theme:

March is Women’s Day, Beautiful Women’s Day

2. Activity Purpose:

Stimulate and induce customer consumption, revive consumption enthusiasm, and increase overall sales. Attract the attention of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customer groups, and cultivate customer loyalty. At the same time, the activity planning plan combines the holiday of Consumer Rights Protection Day with public welfare activities to create a good public image of the mall that pays attention to consumer rights; at the same time, it shapes and improves the brand image of the mall and enhances the mall's popularity and reputation.

Use current film and television entertainment news to stimulate consumers, especially target customer groups, in order to achieve the purpose of connecting emotionally with customers and cultivating loyalty.

3. Activity time:

20xx-3-8

4. Activity content:

Family is good at cooking

During the event, the mall collected good “cooking” tips from customers, whether you have learned them or experienced them yourself; whether they are fried, stir-fried, boiled, boiled, simmered or steamed, the theme There is no limit, you can write down your good "cooking" wishes and put them in the collection box for family good "cooking" wishes in the shopping mall. Customers who participate in the event can receive a small gift (a gift from the store's inventory) every day. Limited to xx copies, while supplies last. On March 8, the mall will invite professional chefs in the store to select xx winners for the Creative Award, xx winners for the "Cooking" Award and xx winners for the Excellent "Cooking" Award.

The shopping mall will announce the results of the competition on the main entrance publicity board on xx on xx, and attach the delicious recipes. The winning customers must go to the mall service center with valid ID before xx on xx. Prizes collected will be forfeited after the expiry date.

The "cooking" meaning award: Award for goods worth xx yuan (xx names)

Excellent "cooking" meaning award: Award xx bags of rice worth xx kilograms (xx names)

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Note: If one person wins multiple awards as a result of the award, only one prize will be given to the customer. 2022 Goddess Day Marketing Activity Planning Plan 6

1. Name of the series of activities:

Activities of the "Spring, Let’s Date Health" series;

2. Time of the series of activities :

March 1st - March 31st, 20xx;

3. Purpose of the series of activities:

To develop a market foundation for hospital business ideas;

4. Goals of the series of activities:

Combining hospital characteristics to create a flow of high, medium and low-end patients;

5. Contents of the series of activities:

1. For high-end patients: Establish the "XX City Women's Hospital Women's Health Club"

2. For mid-range patients: Established in response to applicants from enterprises and institutions

(1) Health lecture tour.

(2) Issue membership cards in person.

(3) Carry out free general inspection and low-cost special inspection activities (door-to-door).

(4) Sign a preferential agreement for gynecological treatment and family planning.

3. For low-end patients:

(1) Community free physical examination activity, opening ceremony.

(2) Issue annual medical discount cards.

(3) Price limits and discounts for some treatments

4. Marketing campaign:

(1) Experts come to the hospital to give lectures and make rounds to companies

(2) Press conferences and opening ceremonies for various activities:

① Free community physical examination activities "bringing health into the community"

② "Cervical precancerous lesions" million engineering activities.

(1) XX hospital hysteroscopy and laparoscopy projects (high-end patients), visual abortion projects (high-end patients);

(2) Authoritative treatment projects (gynecological infections, abortion) new Enhanced benefit points (breast, fibroids, infertility)

(3) Wards, obstetrics (medical insurance patients of mid-range enterprises and institutions)

(4) Low-end patients (generalized in the community) screening, preferential promotion type patients)

(5) Low-end patients (patients with corporate family planning discounts, obstetric patients, etc.)

(6) Loyal patients (high-end and high-end "women's health" Club members") 2022 Women's Day Marketing Event Planning Plan 7

1. Marketing Ideas:

March 8 is International Women's Day, a day that highlights the status of modern women and protects women. festival. After the Lantern Festival, the flavor of the New Year gradually fades away. Entering March, a year's work and plans are officially on track. It's spring, the temperature is rising, it's time to change clothes with the season, and spring clothes are on sale. The "female"-led festival atmosphere makes this ordinary day warm and extraordinary.

2. Marketing purpose:

Give back to customers through vigorous product activities; give back to society through "Women's Season"; attract customers to return by improving experience; use unique marketing Perspectives and innovative ideas can cause a sensation in the business circle, create hot spots, attract public attention, and then increase sales.

3. Activity theme:

Romantic Women Season

4. Activity time:

March 4th - March 10th (***7 days)

DM arrangement: 8P 6,000 copies (theme and fresh food 3P/operation 4P/department 1P)

5. Marketing strategy:

SP1 theme: The Queen’s Thirty-six Stratagems

Event time: March 4th to March 6th

Event content: During the event, female customers spend more than 138 yuan in department stores Or in the supermarket, you can participate in the "Queen's Thirty-six Strategies" activity when you spend 48 yuan or more. There are 2 playing cards from 2 to 10 (maximum 36 cards). 2 cards are randomly drawn from them. If the pairing is successful (such as two 6 ) and you will get a free sun roll; if the numbers on the two cards are consecutive (such as 7, 8), you will get a free drink!

Game rules:

①In the game, all playing cards are face up, and the customer randomly selects two to match;

②A single ticket is limited to a maximum of 3 times, group buying does not participate in this activity.

Number of gifts: Paper towels: 3 days x 150 pieces/day x 10 yuan/piece = 4500

Beverages: 3 days x 200 pieces/day x 2 yuan/piece = 1200

Estimated cost: 5,700 yuan

SP2 theme: When the goddess arrives, there must be no "courtesy"

1) Event time: March 8, 20xx (the day of March 8th Festival)

2) Event location: Supermarket service desk

3) Event content:

A. On the day of the event, all female customers born on March 8 can participate Bring your ID card to the service desk to get a free carnation flower (limited to the first 20 people), first come first served, while supplies last! Cost: 200 yuan

B. On the day of the event, any female customer who enters the store and makes any purchase can get a free membership card

6. Total cost budget:

Omit