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"Wait for me" is a large-scale public welfare tracing column of CCTV comprehensive channel. Based in official website, this column gathers the tracing power of ministries, stars, experts, volunteers and the whole media, aiming at exerting the power of the whole people and creating an all-round authoritative "all-media public welfare tracing platform".

What "Wait for me" should do is: help the reunion dream and make the heart stop waiting!

Waiting for me, a large-scale public welfare tracing action of CCTV's comprehensive channel, is the first nationwide all-media large-scale public welfare tracing program launched by CCTV on 20 14, and it is also a brand-new public welfare column. It aims to give full play to the strength of the whole people, build an all-media platform, and help more people realize their dream of tracing people and reuniting. It is not only a program, but also a national public welfare tracing activity with national strength.

The column group gathers all forces, including the Ministry of Civil Affairs, the Ministry of Public Security and other national ministries and commissions, public welfare stars, volunteers and public welfare audiences, and is committed to helping you find anyone you want to reunite with, including relatives, girlfriends, lost family members, comrades-in-arms, mentors and so on.

What "Wait for me" should do is: help the reunion dream and make the heart stop waiting!

Searching for the word "looking for people" on Baidu, there are about 40.2 million related search results, and the types of looking for people cover almost all aspects.

In a social survey jointly conducted by "Wait for Me" program group and Netease News, 90% of the classes have the desire to find people. The purpose and object are all-encompassing.

Someone once posted a missing person Weibo on Weibo, which aroused great interest of fans. Weibo's instant reposts and comments on this article reached more than 10,000, which was several times higher than the average reposts and reposts of other Weibo bloggers. Among thousands of replies, statistics show that more than 95% people said that someone was looking for relatives.

Is there anyone in your life who is very important to you? He may be your relative, lover, friend, benefactor, teacher and so on. For various reasons, one day he disappeared from your life and could not be contacted again. "Wait for Me" gathers the strength of ministries, stars, experts, volunteers and the whole media, and builds an all-round authoritative "all-media public welfare tracing platform" with the strength of the whole country to help you find that person and that precious emotion.

In a fast-paced society, how many people have forgotten the best emotional memories? Waiting for me takes the story of the missing person as the carrier, and finally hopes to arouse everyone in society to cherish their feelings. This appeal for emotional return is likely to become a social phenomenon!

The father and son who have been separated for 20 years meet again, and the love that spans 60 years meets for the first time. The intensity of this true emotion is beyond the reach of any variety show or reality show at present, but it is reflected in almost every topic we choose. Truth is our greatest strength!

In the noisy entertainment, singing and plagiarism of TV programs, the originality and sincerity of Waiting for Me are unique. This uniqueness will play a great amplification effect when CCTV 1 broadcasts.

"Wait for Me" relies on the all-media platform to form the offline core competitiveness, and it is fully presented with a high-quality TV broadcast platform. Network linkage, rolling superposition of influence, calling for the return of true feelings between people with sincerity.

201From May 24th, 5, the first public welfare reality show "Wait for Me" in China will be broadcast on CCTV- 1.

Ni Ping listened carefully to the story of a Henan girl looking for an enthusiastic boy she met on the train that year. Enthusiastic Ni Ping maintained his affinity and listening patience as always in the face of every explorer who took the stage.

Edit comments/notes

The popularity of variety shows such as Running Man and Where is Dad? The Voice of China also makes people more and more aware of the unlimited potential of reality shows. The title fee of hundreds of millions of yuan is comparable to the star lineup of the film, which makes the audience feel refreshed.

But at the same time, there are reality shows, no star cast, and the protagonists are ordinary people. It upholds the simplest concept and shows the ordinary and bizarre life of ordinary people.

In that era when TV programs were entertaining to death, the appearance of this program undoubtedly injected a ray of warmth into the flashy public life. Its high ratings are undoubtedly the truest affirmation of this program. It is a large-scale public welfare program "Wait for me" launched by CCTV.

■ Trainee reporter Li Qing

"Wait for me" originated from a Russian program, also called "Wait for me". It is a large-scale transnational family-seeking program, which has gained good ratings after broadcasting. In China, there are also many needs to find relatives or people. When making programs, TV stations usually consider demand first. There will be a strong growth foundation if there is demand, so TV stations try to do the domestic version of tracing people.

Due to the strong concern for abducted women and children, and the steady and emotional control of the host Ni Ping, many viewers will catch up with Waiting for Me from 20 14 every Tuesday night. From the end of May 201May, this program with high ratings and high attention has entered a set of prime files of CCTV.

Yang Xingang, the producer of the column, said that most of the people who came to Wait for Me were ordinary people, whose spirits or faces were destroyed by bitterness, but they got the greatest respect on this stage. "If the variety entertainment program in prime time is an entertainment feast, then Waiting for Me is a vegetarian feast that awakens human nature, although many of them show change, loss, vagrancy, suffering, unwillingness and struggle, and finally show it.

The emergence of subprime loans

The process of CCTV's last new program is very strict. Yang Xingang said, from applying to the editor-in-chief, submitting program ideas, to the editor's consideration and evaluation of the program, and approving the funds that can be applied for, we began to develop samples. After the samples come out, they will be reviewed by the expert review meeting, and finally the editorial board will be composed of all the leaders in Taiwan Province, and then they will be reviewed again. Only when they think the film is good can they pass the final approval.

The prime time from 8 pm to 10 has always been the most competitive time period for TV programs. The earliest set had almost no fixed and free time slots, and many of them were occupied by news and TV dramas.

Wait for me 1 1 starts at half past one. "Wait for me" won unanimous praise at the expert review meeting, and the later samples were highly recognized by the leaders, so when it was finally broadcast, it was rated as the second prime file at 10: 30.

"After broadcasting for a period of time, the ratings suddenly broke out 20 15. At the same time, in the national market at 10: 30, the ratings are basically ranked first, and all programs in the week are ranked first. It will be broadcast at 10: 30, and the audience rating can reach above 0.7 in the city network. This data is very amazing in the industry. " Yang Xingang's tone is full of relief and pride.

Selection of host:

Don't worry, give the program to Ni Ping.

"The positioning of this program for the host is to have rich life experience and experience in all aspects, a little white-haired, because the mode of this program is a form of dialogue, and there must be some comfort and understanding. If it is not a person with rich experience and rich life experience like Ni Ping, it will be difficult to complete. " Yang Xingang talked about the initial consideration.

However, Ni Ping has retired from hosting industry for many years. She has made great achievements in film, painting and calligraphy, and her books such as Grandma's Quotations are also very popular. It is almost impossible for the program group to bring her back. "Because she is already excellent, she has no reason to return to CCTV."

"At that time, we talked to her with a try mentality. After talking for the first time and understanding the creativity of the program, she felt that the effect was not bad and she was interested, but at the same time she also said that she didn't have much need to return to the TV circle. Young people should be given some opportunities. " Yang Xingang recalled.

There are many stories in this kind of programs: a girl wrote a letter to the volunteers to resist US aggression and aid Korea when she was a teenager. At that time, they also had sex, but later they were not together for various reasons. More than 60 years later, the little girl came to see him. More than 60 years ago, two affectionate people were mixed in such a big historical background, which shocked Ni Ping.

"She was moved by such a true story." Yang Xingang said.

As one of the "classic faces" of the host lineup of CCTV, Super Variety hosted by Ni Ping was the only variety show broadcast live in prime time on CCTV in 1990s. After more than ten years, Ni Ping returned to the prime time of CCTV with Waiting for Me, which shocked many people.

Yang Xingang said: "Ni Ping is a compassionate person. He is very compassionate and cries almost every time he records. I often help some people out of my own pocket. Really earn less than donate. Later, we set up a fund and told her not to donate so much. "

Years of hosting experience, coupled with the touching stories of each protagonist, made Ni Ping play a better role.

The program group doesn't check the manuscript with the host, but simply tells the host the necessary information and ignores everything else. "Wait for me" also absorbs some production ideas of reality show and pays attention to the authenticity of the program. At the same time, the various states of Ni Ping and other guests should be true, and all emotions should be from the heart on the spot, not designed by the program group. This is very demanding for a host.

Sometimes at the beginning of recording, the producer writes a few words to Ni Ping. She will never read them, but will express them in her own language according to her own understanding, so every time she finishes recording a topic, she will have several short summaries. Judging from a lot of feedback, the public likes her little summary very much, which is very grounded. People listened and said, "Ah! This is the way it is. "

"Wait for Me" handed the whole program to Ni Ping, and all the questions at the scene came from her feelings. "This is completely different from other programs, but the effect is very good.

Four key factors of soaring ratings

First, it is difficult to find people.

As a weekend file focusing on variety shows, the high ratings of Waiting for Me exceeded everyone's expectations. The original ratings of this program were 1.2. Producer Yang Xingang said: "CCTV's prime time, including big TV dramas, has basically not had such high ratings over the years." "Wait for me" now has an average score of 2.05, ranking second only to running men in the city network. "

It is not only a program, but also a platform. "Unlike other programs, the audience can only see one-tenth of the iceberg, and nine-tenths of the iceberg is invisible."

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