What should I pay attention to when sending marketing information?

First of all, we should classify users and send different short messages according to their different needs.

Users should be classified before sending text messages. After all, the needs of post-00 and post-90 groups are different. Do a good job of classification, grasp the pain points of user groups, and then edit the corresponding SMS content, so as to promote transactions and increase sales, and SMS marketing promotion is meaningful.

2. Short messages are concise, novel and meaningful.

Secondly, after understanding the user's needs and grasping the user's pain points, we should be careful not to be too long when editing related short messages, not to use too many technical terms, and users will not spend too much time studying short messages. The language is concise, and it hits the pain point directly. A standard short message should have a respectful name and a conclusion. These contents can be combined with popular clips on the Internet to attract users' attention.

3. Choose a reliable mass marketing platform

It is also an important part to choose a good and reliable SMS marketing platform if you want to do SMS mass marketing well. There are so many marketing platforms now. For example, the 2 1CN cloud communication platform has strong server support, and the data will be much more stable. After all, data is still very important for SMS marketing.

Fourth, seize the opportunity and control the frequency.

We should also choose the right time and control the frequency of mass sending. Although it is mass mailing, it does not mean that it is spam. If you often send messages to users that have nothing to do with you, you will get bored easily. It is best to send messages at a fixed time every week, such as Wednesday or Friday, and the time can be chosen at a time when the work is not so busy.