Why is WeChat so popular?

Question 1: Why is WeChat so popular? Wechat is a communication software developed by Tencent in Weibo. Wechat can now send text, video, pictures and voice intercom. This is irreplaceable by other mobile phone software. Now many reporters send back the interview information through WeChat.

Question 2: Why is WeChat so popular? 1. At the time of the rise of the mobile Internet, there is no social communication tool that can perfectly meet the characteristics of the mobile Internet. QQ is still lying on the credit book of history, and there is no progress. Or they are used to dominating the position of PC and pay insufficient attention to the mobile Internet. At this time, the market is surging, and powerful people from all walks of life have seen the opportunity and poured in. Before the birth of WeChat, applications such as Mi Chat, kiki and talk were born. Perhaps this situation awakened the penguin, a big ship, adjusted its forces and concentrated in Guangzhou. Under the leadership of Zhang Xiaolong, WeChat was born.

2. It can be said that the place where WeChat was born was still criticized as a cottage and was labeled as a copy of Mi Chat. In the early days, WeChat relied on the strong user base of the enterprise to get through QQ friends, receive QQ offline messages, acquire seed users and complete the original accumulation.

3, as the saying goes: the master leads the door and practices in the individual. Wechat is truly powerful and unique in the field of social transportation, which stems from its own strong product concept and perfect grasp of the characteristics of the times. Specifically: a, grasp the characteristics of the mobile Internet, advocate voice interaction, and avoid the trouble of users typing in a small space. B, product design is more fashionable and user experience is more friendly, such as address book structure, new friend push, dialogue bar, etc. These all give users a newer and cooler interactive experience. Until now, mobile QQ can't compare with it in these two aspects. C, more reflect the spirit of humanistic care. For example, there is no message delivery receipt, which is invisible online, providing users with great security and privacy. If the above functions only meet people's normal needs, then the following two items completely ignite people's inner desires: drifting bottles and shaking. These two items satisfy people's emotional needs, and satisfy people's curiosity about the same kind of strangers crossing space and randomness. Wechat satisfies human greed and pushes products to the top of social communication.

4. If we stop here, WeChat is just QQ in the mobile era. However, WeChat has not stopped moving forward. After the subsequent version of the public platform account was launched, the attribute of self-media communication was added to the original communication tool, which was more diversified and carried more development possibilities. The WeChat official account of WeChat, the connection with friends circle and the sharing under the strong relationship chain make many enterprises focusing on social network marketing regard WeChat as a fertile ground. Later, the open platform allowed more third-party applications to enter the WeChat platform, allowing users to directly complete the needs of simple search and basic services through WeChat. Let wechat have the possibility of becoming a mobile internet portal. Wechat is still not positioned, because its magic continues.

5. At this point, WeChat has gone far beyond QQ's social communication concept and moved forward.

Question 3: Why is WeChat so popular? Wechat has the functions of zero charge, cross-platform, taking photos of friends, sending mobile phone pictures, and mobile instant messaging. Wechat will only generate a little necessary communication traffic. Easy to use and easy to use, so many people use it very popular.

Question 4: Why is WeChat popular? It needs to meet three conditions:

The law of personality. Include contacts, experts and promoters. Networking is people who are well-connected and active in all walks of life. They will help us spread what is going to be popular. Experts are people who know and are familiar with popular objects, and their recommendation or introduction of things or articles is very convincing. Creating fashion is to persuade people to do something for fashion: use a product or do something. At this time, it is the person who needs a salesman. They will help us lobby people. There is also a theory mentioned in the Law of Personality: the magical six-step separation method. This is similar to the six-degree network theory. The six-step separation method emphasizes the connection between the world and the world through several individual characters. A lot of information and things in the world reach our ears through these people's mouths. It is these people who closely connect the world with us.

Law of adhesion. This means that the popular object or event itself has unforgettable factors. In the law of personality, more emphasis is placed on how to convey the information that needs to be popularized to the public. The same is true in our practical work. We often spend a lot of time and energy to do one thing, hoping to convey our product information to users. However, we often ignore how to make the information stay in the user's mind at the moment he receives it, instead of going in one ear and out the other. Observing many popular things on the market, we will find that adhesion is the most important factor to generate popularity, especially lasting popularity. Let's talk about why WeChat is hot, and focus on these points.

Environmental rights law. Fashion is very sensitive to environmental changes. Graffiti on the subway in new york will affect the crime rate of the whole city. A slight change in temperature will lead to the spread of viruses, which shows that the environment has an impact on popular things. Another example is to follow the trend and follow the crowd. This is an easy-to-understand example of the popularization of environmental impact. The popularity of Internet products, the impact of the environment on the popular events themselves is mainly through the psychological impact of users. The environment will have a slight suggestive effect on users, and this psychological effect will affect users' choices and judgments.

Wechat, a magical product, took only 433 days from its launch to the number of users exceeding 654.38+0 billion. What caused WeChat to become popular in such a short time, and the number of users soared?

Come on, imagine a very common scene:

On the bus and subway, what happens when a non-WeChat user sees many people talking stupidly into their mobile phones? At this point, the environment will give this user some hints: everyone is like this, is it stupid? Or what software are they using? What will this software look like? Later, he would talk to others about this puzzling phenomenon on the subway bus. At this time, when individuals around him will explain or even recommend WeChat to him, he will try to use WeChat, which is an important step! When he is willing to try, at this time, WeChat's law of attachment comes into play. The stickiness of WeChat will impress users with this software. Therefore, the user becomes an active user. He found WeChat really good, so he continued to recommend it. At this time, he also became a salesman. Slowly, the word-of-mouth effect of personality rules is getting bigger and bigger, and the user base of WeChat will be more and more. In the end, it will detonate popularity.

Let's take a look at the development history of WeChat:

Judging from the development history of WeChat, the tipping point of WeChat is nothing more than the following points: voice function, LBS finding people nearby, shaking, and QR code. These are the adhesion of WeChat.

Apply what you have learned, and try to explain the cause of WeChat fire with three popular factors in The tipping point:

1, environment The environment here includes several points:

Technical environment: WeChat attachment, voice and LBS to find nearby people, QR code, the technologies hidden behind these functions are all stable and popular in recent years. With the maturity of these technologies, these functions can be presented to users more stably and maturely. Let users use it better. The explosion, push mechanism and background operation of smart phones make these functions more stable and humanized to be applied to mobile terminals. This is also why after the emergence of WeChat, it will squeeze the SMS living space of operators.

Social environment: Kik, what is ...>& gt

Question 5: Why is WeChat so popular now? Because wechat, like the original meager, can link business opportunities with daily life. And tight.

Secondly, WeChat has created a new way of communication, from the original text to the voice, which people like very much.

Question 6: Why is WeChat so popular? Because everyone uses smart phones, WeChat is powerful, and communication between people is much more convenient!

Question 7: Why is WeChat so popular for its convenience and timeliness? Unlike offline, WeChat is a Millennium diving party, and the distance is getting farther and farther. The function of wechat is more concise than that. It is a chat software. Now it is very rich, similar to an integrated platform. People don't have so much energy to try so many complicated functions one by one. On the contrary, simple and practical WeChat is more acceptable, just like when the previous function was simple.

The authenticity of wechat. Adults are basically registered with mobile phones, which also causes the phenomenon that many adults' mobile phone numbers are micro-signals. Because of this phenomenon, people will think that WeChat is more real than WeChat. You can turn on the computer to register. No one knows what is opposite your computer. It could be a man or a dog. Wechat is generally related to your own life and personal information (mobile phone number, etc.). ), this is more authentic. As adults, they definitely think more about work than play, so authenticity and convenience are their priority.

Wechat privacy protection. Wechat and both have privacy protection functions, and people now prefer simple and fast services. In terms of setting privacy, because there are many functions, you may need to jump to multiple pages to set privacy, or you may need to find it for a long time. WeChat can set it directly. After all, there are only a few pages and functions of WeChat.

Generally speaking, it has become a platform, a carrier, and there are countless industries and functions around it. Too many people think it's bad, miscellaneous but not refined. As mentioned above, it is impossible for people to spend so much energy to be familiar with every function and product.

Wechat's simple page and simple function, as well as its convenience and authenticity, may be what the public needs now.

Question 8: Explain why WeChat is so popular in China with face theory. Some channels can make you feel superior and earn enough face.

1, friends circle, you can bask in your life and all kinds of superiority. Good-looking Sun * * *, rich Sun has a house and a car, abused his girlfriend single dog, and sent talented talent shows. So many people envy leaving you messages and like them. Are you very satisfied and have a lot of face?

2. WeChat group can share your sense of superiority.

3, red envelopes, red envelopes reflect their wealth.

Question 9: QQ and WeChat are also Tencent's social tools. Why is WeChat so popular and widely used? Said we could talk about one or two points. All of a sudden, WeChat has been copying mobile QQ for four years, and now it is thriving and self-reliant. In just four years, WeChat has thrown QQ out of nine blocks, which is similar to each other than products, teams and users. But there are still many troubles between QQ and WeChat.

QQ is gradually weakening within Tencent.

In the PC era, QQ is the king of instant messaging. However, after the rise of WeChat, the inference that mobile QQ will be replaced by WeChat in the future is supreme.

As early as 20 12, it was rumored that Tencent began to "entertain" in the game field. In the past two years, Tencent began to "QQ", and the platform brand symbols that once brought huge users to Tencent began to be diluted.

The most obvious thing is that the mobile APP products developed by Tencent in recent years have been quietly renamed. In the past, almost all Tencent products were called QQ. For example, QQ computer housekeeper, QQ mobile phone synchronization and so on. Now, except QQ mailbox, everything else has been removed, such as the cloud disk called Wei Yun, and some security products have been changed to Tencent mobile phone housekeeper. It is expected that Tencent's products will weaken the brand of QQ and strengthen the brand of Tencent in the future.

In addition, Tencent insiders said that "QQ has been entertaining since 20 12, so Tencent's importance to QQ in the group has weakened a lot."

Ma once said, "Many people think that Tencent's success is due to the QQ client software, through which we can easily reach users. However, the interception channel is only an' assassin', and the era of strong channels has passed, and all the sources are' revolutionaries'. "

Some media have also learned that the WeChat business group, which was established less than half a year ago, currently has 1307 employees, while the number of employees in the QQ department under SNG (social network business group) is less than 1000. The QQ department, which has been developed for more than ten years, actually has fewer employees than those who just established the WeChat business group.

Judging from the number of active users, there were only 50 million active users of WeChat in 20 12, and the number of active users surged to 355 million in 20 13. By 20 14, the total monthly active accounts of WeChat and WeChat increased by 8.7% to 396 million. Tencent insiders also revealed that the number of WeChat users has exceeded 600 million so far, and the overseas business of WeChat may develop independently in the future.

QQ will probably fall from its peak and enter another era from one era.

Tencent has already felt the pressure, and the latest financial report data is more obvious. 14 The latest financial report in the second quarter shows that the number of monthly active accounts of QQ reached 829 million, down 2% from the previous month and up 1% year-on-year. The total monthly active accounts of WeChat and WeChat reached 438 million, an increase of 1 1% compared with the previous quarter and an increase of 57% compared with the same period of last year.

Wechat's view of user experience

Since the mobile phone has the functions of WeChat, WeChat circle of friends and micro circle of friends, it has really brought great convenience to mobile phone users, especially the transmission of pictures, which is fast and clear, and is very popular among mobile phone users.

However, through a period of observation, the author also found the disadvantages of this function. This shortcoming is mainly manifested in the following two aspects:

1. Some users, when they think they have good WeChat content or WeChat links, don't post them in the circle of friends, so that friends in the circle can share them silently or selectively, but send them to individuals one by one, and the frequency of sending them is very high, regardless of whether the other party has time to read them, and they are not interested in these information, which makes passive recipients extremely angry.

2. Some users love group chat, but there are no restrictions on the number and categories of members. As a result, different groups and people with different interests are mixed together, even busy people and idle people are mixed together. Busy people are too busy to care about what others are saying, while leisure people keep talking and even make noise, which seriously affects most people's work and rest.

I often hear friends complain: "I am so busy, but the information on my mobile phone keeps ringing." I'm not in the mood to check, but I'm worried that I might be delayed by some urgent business. I opened it and saw that it was all business. " Some friends have the urge to quit the group many times. Every time I meet this situation, I always advise my friends, "It's best not to quit the group, but to make friends. Quitting the group will embarrass the group owner." But looking back, I would also like to advise the group owners: although building a group can make friends close and share happiness and information resources, the number of people should not be too large, and too many people will appear ... >>

Question 10: Wechat, why is Weibo so popular? Personally, I think it's because of the strong media attributes.