What are the publicity methods?

Question 1: What are the means of publicity? 1. Publicity on the streets in busy markets

This method is to print leaflets and distribute them in places with dense crowds and large flow of people. You can also let local business newspapers do the publicity on your behalf. Publicity can also be posted on the bus.

2. Promote to school students

Various schools have corresponding Tieba. The Tieba has transaction posts corresponding to each month and can publish promotional information. You can also help spread the word through students at school.

3. Propaganda to computer users

This method of publicity for computer users is to publish information through various websites.

4. Face-to-face publicity in the market

Using market publicity, you can communicate with people to promote your products, introduce your product features, and let more people know about your products. You can also conduct promotional activities to achieve publicity effects.

5. Television publicity

The television publicity method is to pay a certain amount of publicity fees to the television media for publicity.

Question 2: What are the forms of advertising (publicity methods)? A. TV advertising

Of course, in addition to "consumers' personal experience", there are many forms; companies can use corporate image display, special dish recommendations, etc. according to their own characteristics and consumer characteristics;

B. Radio advertising

Generally, audience participation can be achieved through hotline on-demand, invited guest dialogues, song-demand stations, etc., thereby enhancing the advertising effect.

C. Internet advertising

With the popularity of the Internet in the past two years, online advertising has also become an important position.

However, if you are not a large brand enterprise with a national chain or an enterprise with cross-regional development, you should still consider advertising on the portal website.

D. Newspaper and magazine advertisements

This type of advertisement is suitable for food festivals, special events, holidays and other catering advertisements. Some coupons can also be posted for readers to cut out and redeem the coupons. Enjoy dining discounts.

E. Restaurant internal promotional materials

Exquisite catalog of regular catering activities; promotional albums; "mini menus" that customers can take away; various small and exquisite "weekends" with pictures and texts Introduction to "Champagne Lunch", "Children's Menu", etc.

F. Telemarketing

It is a two-way communication between catering marketing personnel and guests over the phone. Suitable for promoting to large customers and group customers when there are special events and discounts.

G. DM advertising

It is a form of advertising that directly mails hotel restaurant commercial letters, brochures, restaurant press releases, postcards, etc. to consumers.

H. Advertisements on other printed matter and publications

For example, catering advertisements can be published in telephone directories, travel guides, urban maps, tourist attraction tickets, etc.

J. Outdoor advertising

Food and beverage advertisements made through outdoor road signs, buildings, vehicles, light boxes, etc. This method is very suitable for image advertising of catering facilities. It should be noted that the focus of the advertisement should highlight the characteristics of the catering products, the geographical location and image of the advertising carrier.

K. Other advertisements

Such as the notice board at the entrance of a hotel or restaurant; the elevator in the store can also become an advertising wall on three sides; various food festivals, desserts, drinks, etc. in the restaurant inside the store. Tent-style table cards with the latest menu items and other information.

I will add one more thing, as the teacher said, oral advertising is the information you pass on to me and I pass on to him.

Question 3: What are the methods of advertising? There are many ways to advertise. But depending on what kind of products you want to promote, you need to adopt targeted advertising methods. Generally speaking, methods include TV media, magazines, newspapers, online promotion (Baidu OR Google’s bidding ranking OR Made in China or Alibaba, etc.), outdoor advertising (highway billboards, street sign advertising, rooftop advertising, city center landmarks) Advertising space, light box advertising outside the store), indoor advertising (in-store decorative paintings and posters, etc.), promotional leaflets, product brochures, etc.

Question 4: What are the methods and means of publicity today? (High score) Nowadays, enterprise promotion is generally divided into the following categories:

1. TV advertising media promotion;

2. Electronic network promotion;

3 , Media promotion (including newspapers, leaflets, books, periodicals, etc.);

4. Outdoor wall advertising promotion (including car body advertising, wall advertising, etc.);

The above four types of products depend on what kind of products you have, as well as your promotion needs and budget, as well as long-term product planning and other comprehensive factors. Only then can you choose the promotion method according to your business.

Question 5: What are the ways to promote an event through print, television, newspapers and magazines, Internet advertising, radio, mobile text messages, road shows, enough? Are you afraid that it will not be effective? There is no way, this is a In an age where attention is scarce, no publicity will be effective.

Question 6: What are the methods of publicity and advertising? 1/Newspaper advertising refers to advertisements published in newspapers. Newspaper advertisements use text and pictures as the main visual elements, unlike other advertising media, such as television advertisements, which are limited by time. Moreover, newspapers can be read repeatedly and are easy to save. Due to the paper quality and printing process of newspapers, the appearance, style, and color of products in newspaper advertisements cannot be ideally reflected.

2/Magazine advertising magazine advertising is an advertisement published in a magazine. Magazines can be divided into professional magazines, trade magazines, consumer magazines, etc. Since various magazines have relatively clear readers, they are a good medium for advertising various professional products. Magazine advertisements published on the second cover, third cover, fourth cover and middle cover are generally printed in color and have better paper quality, so they are more expressive and difficult to compare with newspaper advertisements. Magazine advertisements can also use more space to convey detailed information about the product, which is not only conducive to consumers' understanding and memory, but also has higher preservation value. The disadvantages of magazine advertising are: narrow scope of influence. Due to the long publication cycle of magazines, it is difficult to transmit economic information in a timely manner. Magazines are the same as newspapers in that they are also a form of communication media in the form of a continuous publication that conveys information using printed symbols.

3/TV advertising Television advertising is a form of advertising spread through television, usually used to promote goods, services, organizations, concepts, etc. Most television commercials are produced by outside advertising companies and airtime is purchased from television stations. TV advertising has developed to this day, and its length ranges from a few seconds to several minutes (there are also advertising magazines that are as long as 10 minutes, and "informational advertisements" that are as long as the entire program period, also known as TV shopping). A wide variety of products can be promoted through television advertising, from household cleaners, agricultural products, services, and even political campaigns. In the United States, television advertisements have such a great influence on the public that candidates are considered to have difficulty winning the election if they cannot launch a good television advertisement.

4/Film Advertising Film is a cultural product and a media. Advertising using movies as a media has become a mass media that pays equal attention to television and newspapers in the United States, Europe, Japan, South America and other countries. advertise. In China, film advertising is in the ascendant. In a broad sense, movie advertising is an advertising form based on movies and its derivative media.

5/Packaging advertising: Packaging advertising, some people call packaging advertising a "silent salesman". Product packaging is one of the important strategies for companies to promote and promote products. Smart manufacturers print simple product introductions on the packaging, which becomes packaging advertising. Using the paper, boxes, and cans used to package the goods to introduce the contents of the goods has a sense of intimacy. It will penetrate into the homes of consumers as the goods go, and the advertising costs can be included in the packaging costs. It is both convenient and economical for enterprises. money. In recent years, many manufacturers have simply printed the main products they produce or operate on the outer packaging of their products (such as plastic bags, etc.), thereby expanding the role of packaging advertising. This form of advertising is suitable for both host and guest, and has gained widespread popularity.

6/Broadcast advertising Broadcasting is a mass communication media that uses radio waves or metal wires to disseminate information, provide services and entertain the public. Before television became popular, radio was very popular. The rise of television has driven away a large number of radio advertising customers. Some people once said worriedly: "Radio advertising is doomed to disappear." However, judging from the development trend over the years, radio advertising is still very influential, and its unique charm is No other media can match it.

7/Poster advertisements Poster advertisements are mainly composed of three parts: graphics, colors, and text. The text part, as a special form of written expression, shoulders the important task of conveying textual information in poster advertisements.

8/POP advertising POP advertising (Point of Purchase Advertising), also known as sales place advertising, is the general term for all on-site advertising inside and outside shopping places (department stores, shopping malls, shopping malls, supermarkets, convenience stores) . Effective POP advertising can inspire... >>

Question 7: What are the novel publicity methods? Internet functions such as WeChat and Weibo are currently the most heavily publicized. Others include advertising, experience, word-of-mouth promotion, etc.

Question 8: What are the methods of corporate publicity? 20 points 1. Banner: Hanging on main traffic roads and places with high flow of people. By hanging promotional banners, more people can understand the promotional information.

2. Posters: Promotional posters will be posted on the bulletin board and event site publicity board.

3. Leaflet: Introduce the content and information of the event through leaflets.

4. Colored flags

5. Light boxes: Set up on street lamps on both sides of the road, the content of the light boxes contains activity information.

6. Exhibition board: Promotional information can be posted on the event exhibition board.

7. Lifting balloons: If conditions permit, banners with event information can be hung.

8. Website promotion

9. Consultation point promotion: Two days before the event and on the day of the event, points can be set up to receive event consultation.

10. Publicity on radio stations

11. Publicity in publications

Report in relevant publications.

13. Staff supplies: Staff can wear clothing with event logos, on-site props, etc.

14. Lectures: Some educational public welfare lectures on humanities and information can be held to promote the project.

Question 9: What are the general publicity methods? There are many publicity methods, generally: telling stories, releasing promotional information, engaging in interactive activities, etc.

The communication channels are TV, newspapers, Internet, DM, radio, etc.